Internationalisation is an important factor when it comes to successful and sustainable business management. This also especially applies for small and medium-sized enterprises (in the following SMEs), since internationalisation of SMEs can be a critical challenge.
The success of internationalisation for SMEs is depended on many factors like the actual size of the company or already existing foreign experiences. To generate a successful access to foreign markets the choice of an internationalisation cannot be a spontaneous one. It has to be premised on a strategic plan. Hence in terms of international expand it is important for companies to balance the benefits and the risks of the environment as well as the firm-specific strengths and weaknesses and to formulate a suitable internationalisation strategy. Important factors of this strategy are the choice of a market and location and the choice of an entry mode.
Inhaltsverzeichnis (Table of Contents)
- 1 Introduction
- 1.1 Research problem
- 1.2 Course of investigation
- 2 Internationalisation of SMEs
- 2.1 Characteristics of SMEs
- 2.2 Internationalisation of SMEs
- 2.2.1 Characteristics of internationalisation
- 2.2.2 Motives and goals of internationalisation
- 2.2.3 Possible risks and barriers of internationalisation
- 2.3 Entry modes
- 2.3.1 Characteristics of entry modes
- 2.3.2 Non-equity entry modes
- 2.3.3 Equity entry modes
- 3 North American markets
- 3.1 Choice of market and location
- 3.2 Characteristics of North American markets and NAFTA
- 3.3 United States of America
- 4 Entry modes for SMEs in the US market
- 4.1 Benefits and barriers of the US market
- 4.2 Advantages and disadvantages of SMEs entry modes in the US market
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to provide an analysis of the entry modes for small and medium-sized enterprises (SMEs) in the North American market, with a particular focus on the United States. The analysis examines the characteristics of SMEs, the motivations and challenges of internationalization, and the various entry modes available for SMEs. The paper also discusses the advantages and disadvantages of each entry mode within the context of the US market.
- Internationalization of SMEs
- Entry modes for SMEs in foreign markets
- Characteristics of the US market and NAFTA
- Benefits and barriers of entry into the US market
- Advantages and disadvantages of different entry modes for SMEs in the US market
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 introduces the research problem and the course of investigation, providing an overview of the topic of SME internationalization. Chapter 2 explores the characteristics of SMEs and discusses their motivations and challenges in internationalizing their businesses. The chapter examines the various entry modes available for SMEs, highlighting their advantages and disadvantages. Chapter 3 provides an overview of the North American market, focusing on the US market and its characteristics within the context of NAFTA. The chapter discusses the benefits and challenges of entering the US market for SMEs. Chapter 4 delves into the specific entry modes for SMEs in the US market, analyzing their advantages and disadvantages in the context of the US business environment.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this paper include: small and medium-sized enterprises (SMEs), globalization, international trade, internationalization, entry modes, North American markets, NAFTA, United States of America, market access, benefits, barriers, advantages, disadvantages, and strategic planning.
- Arbeit zitieren
- Kristina Gribanov (Autor:in), 2015, SME Entry Modes in North American Markets, München, GRIN Verlag, https://www.hausarbeiten.de/document/489340
