This paper is about Apple Music, the streaming music service developed by Apple, and its significant challenges and opportunities within the streaming music industry.
The object of this paper is to provide a detailed analysis of the industry in which Apple Music operates, what resources and capabilities the company has, and what strategic choices it has already taken. The final part of the paper will discuss potential strategic development that should occur within the company in order to increase the value of the service, its market share, and ultimately Apple’s bottom line.
Apple Music was announced on the 8th of June 2015 and was available to weeks after the announcement. It offers unlimited streaming music and videos for $9,99 per month for individual membership, $14,99 for family membership, and $5,99 for students. The choice of this company is due to the rate streaming music industry is growing, because of its high level of competition and because of the amount of importance the service has for the whole Apple ecosystem.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Industry Analysis
- Competition
- Threat of New Entrants
- Bargaining Power of Suppliers
- Bargaining Power of Customers
- Threat of Substitute
- Competition within an industry
- Current Strategy Analysis
- Future Strategic Developments
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to analyze Apple Music, a streaming music service developed by Apple, and its challenges and opportunities within the growing streaming music industry. The paper examines the industry, Apple Music's resources and capabilities, and its strategic choices. It concludes by discussing potential strategic developments to enhance the service's value, market share, and ultimately, Apple's bottom line.
- The growing streaming music industry and its impact on Apple Music.
- The competitive landscape of streaming music services.
- Apple Music's current strategic position and its resources and capabilities.
- Potential strategic developments to improve Apple Music's performance.
- The importance of Apple Music to the overall Apple ecosystem.
Zusammenfassung der Kapitel (Chapter Summaries)
The paper begins with an introduction to Apple Music and its context within the streaming music industry. It then provides an analysis of the industry, highlighting its growth and the competitive landscape. The paper examines the competitive forces at play, including the threat of new entrants, bargaining power of suppliers and customers, threat of substitutes, and competition within the industry. The paper then analyzes Apple Music's current strategy and resources, followed by a discussion of potential future strategic developments to improve its performance and market share.
Schlüsselwörter (Keywords)
Apple Music, streaming music, industry analysis, competition, strategic development, Apple ecosystem, Spotify, YouTube, digital music, revenue growth, market share, paid subscriptions, free subscriptions.
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- Mario Terrigno (Autor:in), Mattias Eliasson (Autor:in), André C. Kohl (Autor:in), 2016, Apple Music Report. An underperforming Giant, München, GRIN Verlag, https://www.hausarbeiten.de/document/351754
