Twitter which is a product of Computer Science and Technology advancements, improved the connenction between Donald Trump and the citizens of the United States of America in such a huge way. The flexibility, ease, as well as the interactive capacity of Twitter as a social networking platform, not only helped Donald Trump to build his brand as a potential presidential candidate but also established the most relevant platform where he could respond to any of the concerns of citizens in the most satisfactory way possible.
Notably, the public is more connected to a person who reaches out to the people. And Twitter to a large extent gave Donald Trump the possibility to reach out to the general public in a way that no other communication media could.
Table of Contents
1. INTRODUCTION
2. HOW TWITTER HELPED TO CREATE DONALD TRUMP BRAND
3. HARNESSING THE POWER OF TWITTER FOR 2016 ELECTIONS
4. HOW TRUMP USES TWITTER: A SAMPLE OF TWEETS
5. CONCLUSION
Objective and Thematic Focus
This work examines the transformative impact of digital technology on political communication, specifically analyzing how Donald Trump utilized Twitter as a strategic instrument to build his personal brand and secure victory in the 2016 U.S. presidential election.
- The evolution and influence of social media in modern political campaigns.
- Strategic use of Twitter for brand building and audience engagement.
- Techniques for managing controversy and timing to maximize trending potential.
- Analysis of specific tweeting patterns and their role in shaping public perception.
- The shifting dynamics of political communication in the age of digital technology.
Excerpt from the Book
HOW TWITTER HELPED TO CREATE DONALD TRUMP BRAND
Although Donald Trump, repeating what most of the observers have said, acknowledges that social media networks, particularly Twitter, helped him in the successful campaigns that enabled him to win the 2016 presidential elections in the United States, he has had a long way building a brand for himself in the social media. The tweeting skills of Donald Trump have been a long time coming. He has been praised and accused, but he did not mind. Notably, Donald Trump was always aware that every publicity is good publicity(Oates, 2016). Using Twitter as a tool for political score-setting, attack as well as promotion, he eventually managed to win the presidential elections due to his ardent belief in the power of social media,one of the products of Computer science and technology.
In light of the above, it is worth considering some of the strategies applied by Donald Trump in his pursuit of building a brand for himself in the social community. The dynamics of communication in the social networks are significantly complicated. The main idea of people like Donald Trump, whose pursuit is establishing a huge followers, is looking for the best opportunities to spark a discussion that will make them trend. Trending, especially on Twitter, is one way that not only shows who you are but also increase the prominence of a person or a topic in the online community(Corea, 2015). Individuals and topics can trend for all the possible reasons. Particularly, when people trend on social media platforms, it becomes a chance for them to get more followers since more people become interested in them and following a person on social media is the surest way of ensuring that you receive their public updates the fastest way possible.
Summary of Chapters
INTRODUCTION: Provides an overview of the global influence of internet technology on social and political spheres, establishing Twitter as a central case study for modern political communication.
HOW TWITTER HELPED TO CREATE DONALD TRUMP BRAND: Explores the strategies and communication dynamics, such as trending and controversy management, that enabled the formation and expansion of Donald Trump's digital brand.
HARNESSING THE POWER OF TWITTER FOR 2016 ELECTIONS: Analyzes the specific application of social media during the 2016 campaign, focusing on bot activity, direct voter interaction, and the advantage over traditional advertising.
HOW TRUMP USES TWITTER: A SAMPLE OF TWEETS: Presents an evaluation of specific tweets to illustrate how Trump's direct, open, and sometimes controversial style served his political objectives.
CONCLUSION: Summarizes the technological evolution in communication and reaffirms the pivotal role Twitter played in Donald Trump’s electoral success and relationship with the public.
Keywords
Twitter, Donald Trump, Political Communication, 2016 Presidential Election, Social Media, Digital Brand, Internet Technology, Trending, Campaign Strategy, Online Authority, Public Engagement, Political Discourse, Social Networking, Technological Advancement, Digital Marketing.
Frequently Asked Questions
What is the core focus of this research?
The work investigates the role of social media, specifically Twitter, in transforming political communication and its fundamental contribution to Donald Trump's 2016 presidential victory.
What are the primary thematic areas covered?
Key areas include the evolution of internet technology in governance, strategies for digital brand building, the dynamics of trending on social media, and the shift from traditional to digital campaign strategies.
What is the main research objective?
The objective is to evaluate how Donald Trump mastered Twitter as a tool for political promotion, attacking rivals, and establishing a direct, enduring connection with the electorate.
Which scientific methodology is applied?
The study utilizes a qualitative analytical approach, evaluating specific social media strategies, trends, and a sample of content (tweets) to draw conclusions about the impact of these digital tools on political success.
What aspects are examined in the main body?
The main body details the strategies for building a following, the use of controversial content for visibility, the comparative effectiveness of social media against traditional campaign methods, and the analysis of selected tweets.
Which keywords best characterize this work?
Key terms include Twitter, Donald Trump, Political Communication, Social Media, 2016 Election, and Digital Brand.
How does the author define the relationship between controversy and trending on Twitter?
The author explains that controversy is a strategic tool to spark discussions and increase online prominence, which, when timed correctly, effectively converts casual viewers into followers.
What unique perspective does the author offer on the use of bots in the 2016 campaign?
The author highlights the significant disparity in automated social media presence, noting that pro-Trump bots were seven times more prevalent than those supporting his main rival during the campaign.
- Quote paper
- Felix Babatunde Ale (Author), 2016, Trump's dramatic electoral victory. Attestation to the power of space technology, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/346702
