The aim of this seminar paper is to examine quantitative aspects of the German inbound and outbound tourism and to deal with trends affecting the tourism industry.
The author mainly concentrates on the follow questions:
- How does the German inbound tourism look like and how does it influence German economy?;
- How does the German outbound tourism look like and which are the main kinds of transport Germans use to travel?;
- What are the main trends affecting German tourism customers, products and marketing?
Table of Contents
1. Introduction
2.Incoming Tourism
2.1. Source markets
2.2. Tourist entries by accommodation used
2.3. Tourist entries by means of transport used for entering the country
2.4. Motivations and purposes for travelling to Germany
2.5. Types of booking when travelling to Germany
2.6. German Inbound Business Travel
2.7. The importance of tourism for the German economy
3. Domestic and international tourism
3.1. Development of travel propensity in and outside Germany between 1954 and 2010
3.2. Means of transport
3.3. Accompanied travel
3.4. Main holidays and additional holidays
3.5.Time of travel
3.6. Duration of German holidays
3.7. Motivations of Germans travelling in and outside Germany
3.8. Different travel behaviour between West Germans and East German
4. Trends in German Tourism
4.1. Trends in consumer
4.2. Trends in products
4.3. Trends in marketing
5.Conclusion
Objectives and Core Themes
This seminar paper examines the quantitative and qualitative aspects of German tourism, focusing on inbound and outbound travel patterns, economic impacts, and current industry trends. The primary research goal is to understand how these dynamics influence the German economy, traveler behavior, and marketing strategies.
- Inbound tourism performance and its economic contribution.
- Outbound travel behavior of German citizens, including destinations and transport choices.
- Emerging consumer segments, particularly in health and wellness tourism.
- Strategic marketing developments by the German National Tourist Board.
- Comparative analysis of travel habits between East and West Germans.
Excerpt from the Book
4.1. Trends in consumer
Tourists, interested in Germany as a holiday destination, come from all over the world. Whereas the majority originates from traditional markets like the European Union, new customers such as Arabs discover Germany as a travel destination. For recent years, the number of tourists from the Gulf Cooperation Council (GCC) has been increasing and experts even think that Germany might get the most popular destination for Arabs in the near future.
Nowadays, Germany is the second most popular tourism partner for tourists from United Arab Emirates, Saudi-Arabia, Qatar, Oman, Libya or Egypt. In 2010, visitors from the Gulf Arabs reached 968,336 overnight stays and this implies a significant growth of 26.4% as compared to 2009 (766,089 overnight stays) and more than 400% compared to 1994 (207,100 overnight stays). And the German National Tourism Board even predicts this number to reach 2.3 million in the year 2020. So, the Gulf region is now the fourth strongest overseas market for Germany.
Totalling, Arab tourists are one of the big spenders for tax-free shopping in Germany with a share of 6.6% of the total, international sales turnover. Arabs tend to spend more than 1000€ per day during their stay in Germany, with hotel costs between 150 and 300€ - per night and person.
Summary of Chapters
1. Introduction: The introduction outlines the diverse appeal of Germany as a destination and defines the scope of the paper, specifically the examination of quantitative data regarding inbound and outbound tourism.
2.Incoming Tourism: This chapter analyzes market data for international visitors, covering source markets, accommodation preferences, and the economic significance of business and leisure travel to Germany.
3. Domestic and international tourism: This section provides a detailed view of German travel patterns, including the evolution of travel propensity, destination choices, transport methods, and the differing behaviors of East and West Germans.
4. Trends in German Tourism: This chapter highlights qualitative shifts, focusing on the rise of new consumer groups like Arab tourists, the growing importance of health and wellness products, and current marketing strategies.
5.Conclusion: The conclusion summarizes that German tourism remains stable with established patterns, while emphasizing the need for continued adaptation to emerging markets and modern traveler expectations.
Keywords
Germany, Tourism, Inbound Tourism, Outbound Tourism, Market share, Travel behavior, Consumer trends, Health tourism, Wellness, Marketing strategy, German National Tourist Board, GCC market, Business travel, Economic impact.
Frequently Asked Questions
What is the core focus of this paper?
The paper focuses on the analysis of quantitative and qualitative trends in German tourism, examining both inbound visitors and the outbound travel habits of Germans.
Which key areas are covered?
The study covers source markets, means of transport, travel motivations, the economic contribution of tourism, and marketing efforts aimed at specific consumer segments.
What is the main objective of this study?
The aim is to evaluate the influence of tourism on the German economy and to identify the primary trends affecting customers, products, and marketing in the industry.
Which scientific methods were applied?
The paper utilizes a quantitative and qualitative analysis based on secondary data, industry reports, and statistical surveys regarding tourism behavior in Germany.
What topics are discussed in the main section?
The main section covers statistical breakdowns of travel data, comparative studies between German regions, and an exploration of modern industry developments like the growth of medical tourism.
Which keywords characterize this paper?
Key terms include tourism industry, German market, inbound/outbound travel, consumer behavior, health tourism, and GNTB marketing strategies.
How has the Arab tourist market evolved in Germany?
The paper notes a significant growth of over 400% in overnight stays from the Gulf region since 1994, driven largely by medical tourism and luxury shopping.
Why are health and wellness products increasingly important?
Health and wellness tourism is a major driver, with nearly 40% of international tourists visiting Germany for reasons related to their wellbeing, leveraging Germany's long-standing spa tradition.
- Quote paper
- Undine Handorf (Author), 2011, Trends in German Tourism. Incoming and outgoind international Tourism, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/337595
