M-learning is a new education channel that universally assists people in acquiring knowledge and skill via the use of mobile technologies. This study attempts to create a theoretical model, in which student acceptance of Mobile learning implementation in the three Islamic universities in Malaysia are explained and predicted. The model expands the belief concept in Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) by including one more constructs namely, service quality.
Table of Contents
I. INTRODUCTION
II. THEORETICAL FRAMEWORK
A. Technology Acceptance Model (TAM)
B. Innovation Diffusion Theory (IDT)
C. INTEGRATION OF TAM & IDT THEORIES
III. RESEARCH MODEL FACTORS
1. Service Quality
(A) Accessibility
(B) Interface Design
(C) Reliability and Response
(D) Content Quality
(E) Personalization
(F) Security and Privacy
IV. RESEARCH HYPOTHESES
V. Research methodology
V. CONCLUSION
Objectives and Research Themes
The primary objective of this study is to investigate the factors that influence student acceptance of mobile learning (m-learning) services within higher education institutions in Malaysia, specifically by integrating service quality dimensions into established technology adoption models.
- Theoretical integration of the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT).
- Evaluation of Service Quality dimensions (Accessibility, Interface Design, Reliability, Content Quality, Personalization, Security/Privacy).
- Analysis of behavioral intention and usage behavior among university students.
- Strategic planning for technology investment in Malaysian Islamic universities.
Excerpt from the Book
A. Technology Acceptance Model (TAM)
TAM consisted of five components namely, perceived ease of use (PEOU), perceived usefulness (PU), attitude toward using (ATU), behavioural intention to use (BI), and behaviour system use. Specifically, as indicated by Fred D. Davis (1989) PEOU represents the degree to which a user believes that using a particular service would be effortless, while PU means the degree to which an individual perceives that using a particular system would improve the performance of his or her job. PEOU and PU are the two most important factors for system use and in fact, according to Liu and Han (2010) these two elements (PEOU and PU) are the key beliefs which lead to user acceptance of information technology. Meanwhile, ATU directly predicts BI of the users, which determines AU. Later, an extension of TAM or known as TAM2 was proposed by Venkatesh and Davis (2000).
Summary of Chapters
I. INTRODUCTION: This chapter highlights the necessity of investigating factors influencing m-learning adoption prior to implementation to ensure successful technology investment and strategic planning.
II. THEORETICAL FRAMEWORK: This section reviews the foundations of the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT), establishing the basis for integrating these theories in the study.
III. RESEARCH MODEL FACTORS: This chapter details the research model by identifying six critical service quality dimensions that impact student acceptance of mobile learning platforms.
IV. RESEARCH HYPOTHESES: This section outlines the interrelationships between the identified factors, forming the building blocks of the proposed Mobile Learning Acceptance Model.
V. Research methodology: This chapter describes the quantitative survey approach and the data collection process utilized across three specific Malaysian universities.
V. CONCLUSION: This final section emphasizes the importance of understanding student perspectives on m-learning and summarizes the validity of the combined theoretical model.
Keywords
M-learning, Technology Acceptance Model, TAM, Innovation Diffusion Theory, IDT, Service Quality, Higher Education, Malaysia, Behavioral Intention, User Acceptance, Accessibility, Personalization, Security, Privacy, Quantitative Research.
Frequently Asked Questions
What is the core focus of this research paper?
The paper focuses on identifying and modeling the factors that influence students' acceptance and usage of m-learning services in Malaysian higher education institutions.
What are the central thematic fields?
The study centers on technology adoption, service quality, and the integration of pedagogical innovation within the context of Islamic universities.
What is the primary research goal?
The goal is to develop a theoretical model that explains and predicts student acceptance of m-learning by expanding existing frameworks like TAM and IDT.
Which scientific methodology is employed?
The research adopts a quantitative approach, utilizing surveys and questionnaires as the primary instrument for data collection.
What does the main body of the work cover?
The main body covers theoretical foundations, a detailed examination of service quality dimensions, the formulation of research hypotheses, and the proposed research model.
Which keywords characterize the work?
Key terms include M-learning, TAM, IDT, Service Quality, and User Acceptance.
How is service quality defined in this study?
Service quality is defined through dimensions like accessibility, interface design, reliability, content quality, personalization, and security/privacy.
Which universities are included in the sample population?
The sample population includes students from the Islamic Science University of Malaysia (USIM), International Islamic University Malaysia (IIUM), and University Sultan Zainal Abidin (UniSZA).
- Quote paper
- Mohammed Al-zoubi et al. (Author), 2015, Factors that influence the acceptance of M-Learning Services in the institutes of higher education in Malaysia, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/287714
