This report is written on the topic of ‘Healthcare Tourism Opportunities for India’. The scope of this report is broad as it incorporates the case studies of five major players in Indian healthcare tourism sector. It has been observed that Healthcare Tourism and Medical Tourism are interchangeable terms. In general, there are two main causes (developed countries’ increasing cost of healthcare services and their overburdened healthcare infrastructure) that have resulted in enhancing the demand for healthcare tourism. Medical Malpractices Insurance is the major for increasing the healthcare cost in developed countries. Commonly, medical malpractice insurance is considered as major aspect for increasing the cost of medical treatment, widening the delay in the waitlist and also enhancing the movement of medical professionals from one region to another. India has competitive edge in the healthcare tourism because of certain characteristics: healthcare professional availability, low-cost medical treatment, enhancing popularity of its traditional wellness systems and country’s existing reputation for treat of relatively advance healthcare segments (such as organ transplant, cardio-vascular surgery and eye surgery/ By reviewing all the case studies, it has been analysed that there are certain general practices that are being pursued by major healthcare service providers in India. It includes updation and utilisation of advanced technology & medical facilities, consistent healthcare education, research in medical sciences and the approach of skill development. It has been discovered that there are certain opportunities (Increasing cost of healthcare in developed countries, language proficiency of Indians, Indian healthcare institutions’ success rate, delay in waiting time, Indian healthcare institutions’ success rate and spillover effects) that could be exploited by the Indian medical institutions that are intended on providing medical services to foreign medical tourists. However, it has been determined that Indian medical tourism sector has been some of the challenges (Indian government’s low spending on Healthcare sector, lack of International Accreditation, transplantation law, shortage of hotel accommodation and inadequate malpractices law) that could have negative impact on the growth rate of this sector. It has been recommended that the strategies currently adopted by major players of Indian medical tourism sector have helped its country to emerge as favouri
Table of Contents
Section-1: Background Context and Aims & Objectives
1.1. Background Context
1.2. Motivation
1.3. Aim & Objectives
1.4. Methods
Section-2: Literature Review
2.1. World’s Healthcare Tourism Market
2.2. Demand Drivers
2.3. Medical Malpractices Insurance
2.4. Major Countries in Healthcare Tourism
2.5. Healthcare Tourism in India
2.6. Initiative in India with respect to Healthcare Tourism
2.6.1. Industry Initiatives
2.6.2. Government Initiatives
Section-3: Case Studies
3.1. Case Study on Escorts Heart Institute & Research Centre (EHIRC)
3.2. Case Study on Frontier Lifeline
3.3. Case Study on Kerala Institute of Medical Sciences (KIMS)
3.4. Case Study on Manipal Health Systems
3.5. Mediciti Healthcare Services
3.6. Findings
Section-3: Discussion, Conclusion & Recommendations
4.1. Discussion
4.1.1. Opportunities
4.1.2. Challenges
4.1.3. Strategies
4.2. Conclusion
4.3. Recommendations
Section-5: References
Research Goal and Thematic Focus
The main goal of this report is to analyze the global medical tourism industry and evaluate the demand for Indian healthcare institutions from the perspective of international medical tourists, while identifying existing opportunities and challenges.
- Global market trends and primary demand drivers for healthcare tourism.
- Competitive advantages of the Indian healthcare sector.
- Assessment of industry and government initiatives in India.
- Strategic analysis of major healthcare providers through specific case studies.
- Identification of future opportunities and barriers to growth in the Indian market.
Excerpt from the Book
3.1. Case Study on Escorts Heart Institute & Research Centre (EHIRC)
Escorts Heart Institute & Research Centre (EHIRC) was developed in 1988 with the core objective of emerging as India’s leading professional healthcare institution. The institution has specialty in tertiary care, oriented more on cardiac care and various range of high quality products and services. Institution is also seems to be consistent with meeting higher customer expectations (Chaudhuri, 2006).
EHIRC has complete medication services (involving 2 heart station, 4 cath labs and 9 operation theatres) with a capacity of over 300 beds. A remarkable attribute of EHIRC is its air ambulance services provision. EHIRC has been offering this services in collaboration with Deccan Aviation named ‘Medivac’. Secondary notable feature of EHIRC is its entire range of investigative tests (specifically in the areas of radiology, nuclear medicine, bio-chemistry, microbiology and transfusion medicine). EHIRC’s preventive cardiology department has formulated complete monitored exercise, yoga and life style management meditation. Moreover EHIRC is providing premium quality services in the fields of state of art surgical procedures, invasive & non-invasive cardiology and acute care. Prominently, EHIRC is playing major role in early detection, prevention and reversal of heart disease.
EHIRC’s marketing strategies incorporate healthcare facilities provision in regard to tourism within and around New Delhi. In order to promote healthcare tourism, EHIRC has developed facilitation centers in Uzbekistan and Bangladesh where its foreign patients could cardiac surgeons and cardiologists through the facilities of video conferencing. EHIRC is contributing actively in the development of India’s healthcare indicators through its community outreach programmer designed for the heart diseas programme. With the purpose of strengthening its commitment in regard to heart diseases prevention or early stage diagnosis, EHIRC has started extensive awareness programmes aiming at creating awareness among community about the prevention and control of heart diseases risk factors.
Summary of Chapters
Section-1: Background Context and Aims & Objectives: This chapter introduces the economic perspective of healthcare and defines the scope of medical tourism, while outlining the research report's objectives and methodology.
Section-2: Literature Review: An analysis of global market trends, demand drivers such as healthcare costs in developed nations, and specific initiatives taken by the Indian industry and government to foster the sector.
Section-3: Case Studies: Detailed examination of five major Indian healthcare institutions, focusing on their service infrastructure, international patient care strategies, and collaborative efforts.
Section-3: Discussion, Conclusion & Recommendations: A synthesis of findings regarding opportunities and challenges, concluding with strategic recommendations for stakeholders to enhance India's position as a medical tourism hub.
Keywords
Healthcare Tourism, Medical Tourism, India, Cardiac Care, Healthcare Infrastructure, Medical Malpractice, International Accreditation, Patient Care, Telemedicine, Wellness Systems, Global Competitiveness, Healthcare Policy, Hospital Management, Cost-effective Treatment, Surgical Procedures
Frequently Asked Questions
What is the fundamental purpose of this report?
The report aims to review the global medical tourism industry and evaluate the demand for Indian healthcare institutions, specifically focusing on the services offered to international medical tourists.
What are the central themes of the research?
The research focuses on the economic drivers of healthcare tourism, the competitive landscape in India, case studies of leading hospitals, and the strategic environment including policy and corporate initiatives.
What is the primary research question?
The core inquiry is to identify the opportunities and challenges for health service providers in India from a global perspective to better cater to the demand for healthcare tourism.
Which research methodology is employed?
The report utilizes a secondary research method, combining a comprehensive literature review with a qualitative case study approach of five prominent Indian healthcare organizations.
What does the main body of the document cover?
The body covers global demand drivers, an assessment of India's competitive edge, detailed analysis of specific hospital case studies, and a discussion on strategic improvements at policy, corporate, and institutional levels.
Which key terms characterize this study?
The study is characterized by terms such as medical tourism, healthcare infrastructure, international accreditation, patient-centric approaches, and strategic healthcare management.
How does medical malpractice insurance influence healthcare tourism?
The report suggests that high costs associated with medical malpractice insurance in developed countries are a primary driver forcing patients to seek more affordable, high-quality medical treatment abroad in countries like India.
What role do Indian state governments play in this sector?
State governments, such as those in Kerala, Karnataka, and Maharashtra, actively collaborate with the private healthcare sector to promote specific regional strengths, like Ayurveda or advanced medical cities, to attract foreign patients.
- Quote paper
- Junaid Javaid (Author), 2013, Healthcare tourism opportunities for India, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/279772
