The summary consists of preperational notes for an exam in hotel management in English language:
Distribution (ways, changes, impacts);
Main organizations of Hotel Industry;
Positioning (Theme Orientation, target groups);
Changes of Hotel Industry (new media, internet, impacts,
providers, rankings, regulations);
Sustainability in Hotel Industry (implementation levels,
influences).
Inhaltsverzeichnis (Table of Contents)
- Distribution ways, changes, impacts
- Direct
- Indirect
- Main organizations of Hotel Industry
- Dehoga: German Hotel & Catering Association
- IHA: Deutscher Hotel Verband
- AH&LA: American Hotel & Lodging Association
- Positioning (Theme Orientation, target groups)
- Layout/Design, e.g. Las Vegas Hotels
- Target Groups, e.g. Women Hotels, Gay Hotels, small-scale Hotels
- Role of Theme Orientation in Accomodation Industry
- Changes of Hotel Industry (new media, internet, impacts, providers, rankings, regulations)
- Communication Strategies
- Hotel Ratings
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text explores the evolving landscape of the hotel industry, analyzing various aspects such as distribution channels, key organizations, theme orientation, and the impact of new media and the internet. The main objectives of the work are to:- Examine the distribution channels used by hotels and their changing dynamics.
- Analyze the role of major organizations in the hotel industry.
- Discuss the importance of theme orientation and its impact on target groups.
- Explore the influence of new media and the internet on hotel marketing and consumer behavior.
Zusammenfassung der Kapitel (Chapter Summaries)
Distribution ways, changes, impacts
This chapter examines the different distribution channels used by hotels, separating them into direct and indirect approaches. It analyzes the advantages and disadvantages of each channel, highlighting key factors such as cost, speed, and customer satisfaction. The chapter explores the changing dynamics of distribution, emphasizing the growing influence of online platforms and their impact on traditional methods.Main organizations of Hotel Industry
This chapter delves into the key organizations that shape the hotel industry, focusing on three major associations: Dehoga, IHA, and AH&LA. It outlines the goals, tasks, and membership benefits of each organization, providing insights into their lobbying activities, standards, and support for the hotel sector.Positioning (Theme Orientation, target groups)
This chapter examines the concept of theme orientation in the hotel industry, highlighting the use of themed designs and experiences to attract specific target groups. It discusses examples such as casino-themed hotels in Las Vegas and women-only hotels, exploring the rationale behind these approaches and their impact on customer loyalty.Changes of Hotel Industry (new media, internet, impacts, providers, rankings, regulations)
This chapter explores the significant impact of new media and the internet on the hotel industry. It examines the rise of Web 2.0 and its influence on communication strategies, highlighting the importance of user-generated content and social networking platforms. The chapter also explores the increasing reliance on online reviews and ratings, analyzing their impact on hotel booking decisions.Schlüsselwörter (Keywords)
The main keywords and focus topics of this text include distribution channels, hotel industry organizations, theme orientation, target groups, new media, internet, communication strategies, online reviews, and hotel ratings.Frequently Asked Questions
What are the main distribution channels in the hotel industry?
Hotels use direct channels (their own websites/phone) and indirect channels (Online Travel Agencies, tour operators) to reach customers.
What is the role of DEHOGA?
DEHOGA is the German Hotel & Catering Association, acting as a major organization for lobbying, standards, and support within the industry.
How does "theme orientation" affect hotel positioning?
Theme orientation attracts specific target groups through unique designs (e.g., Las Vegas casino hotels or women-only hotels), enhancing customer loyalty.
How has the internet changed the hotel industry?
The rise of Web 2.0 has shifted power to consumers through online reviews, social media communication strategies, and instant global price comparisons.
What is sustainability in the context of hotel management?
Sustainability involves implementing eco-friendly practices at various levels of operation to meet growing environmental regulations and guest expectations.
- Quote paper
- Laura Herrmann (Author), 2012, Hotel Management. Summary, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/277873
