This market analysis is based on the historic attraction of Lamport Hall. This 17th century Hall, home of the Isham family for over four centuries is managed since the seventies by Lamport Hall Trust a charitable organisation. In this site the visitor will find a wealth of outstanding furniture, large tranquil gardens, an agricultural museum as well as refreshment room and sometimes during the year are organised thematic weekends. Additionally, this
site is proposed for conferences, dinners and receptions. As a result, 31’500 customers benefited of these kinds of activities in 1999 and this analysis will see more precisely the current situation of Lamport Hall.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Sector of activity
- Analysis of the current market and potential market of Lamport Hall
- SWOT analysis of Lamport Hall
- Analysis of main competition, both web and non-web
- Competitive rivalry
- Porter analysis of Lamport Hall
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This market analysis examines the current situation of Lamport Hall, a 17th century hall managed by the Lamport Hall Trust. The analysis focuses on the historic attraction's market position, identifying potential for growth and highlighting key competitive factors.
- Market analysis of Lamport Hall's historic attraction
- Competitive analysis of the historic attraction sector
- SWOT analysis of Lamport Hall's strengths, weaknesses, opportunities, and threats
- Identification of Lamport Hall's target market and their preferences
- Exploration of diversification strategies and their impact on Lamport Hall's competitive advantage
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: Provides an overview of the market analysis, focusing on the historic appeal of Lamport Hall and its potential for growth.
- Sector of activity: Defines the broader market of tourist attractions in the UK, highlighting the specific sector of historic buildings and their appeal within the region.
- Analysis of the current market and potential market of Lamport Hall: Examines the target market for historic attractions, considering factors like demographics, socioeconomic status, and lifestyle clusters. It further analyzes the strengths, weaknesses, opportunities, and threats facing Lamport Hall.
Schlüsselwörter (Keywords)
The market analysis of Lamport Hall focuses on key concepts such as historic attractions, heritage tourism, target market analysis, competitive landscape, SWOT analysis, diversification strategies, and regional tourism.
- Arbeit zitieren
- Alexandre Georjon (Autor:in), 2003, Lamport Hall. A historic attraction and its strategies in visitor acquisition, München, GRIN Verlag, https://www.hausarbeiten.de/document/21799
