Executive Summary
The existence of human beings is intrinsically dependent on good monitory machineries. Thus, if the business machineries are not efficient enough to maintain ones needs, then the existence of the entire human race is under threat. Nevertheless, irrespective of the many hardships faced by various small business enterprises, electronic commerce come in handy to render mobile commerce services more effective in today’s modern society (Reynolds, 2004). It is against this backdrop that this paper relays a detailed business case for Africana Foods and Drinks Ltd as well as layout the logical design of the business website and its initial prototype in a bid to taking full advantage of this e-commerce era. Companies that do not realize the usefulness of e-commerce will soon be bumped out of the market.
In laying a general stage for the entire business case, the paper begins by providing a detailed description of the business by listing out the company name and its activities. The paper then relays the company’s vision and mission statement as well as the company goals and objectives. This is followed by the business model which relays the value proposition and the revenue model. The paper then provides a market analysis, a competitor’s analysis and carefully lays down the strategy of implementing the whole business concept. The final part of the paper covers a description of the website including its navigational and transactional aspects. The paper will then give a relevant conclusion and list the sources used and also provide an appendix.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Business Description
- Vision and Mission Statement for Africana Foods and Drinks Ltd
- Goals and Objectives for Africana Foods and Drinks Ltd
- The Business Model and Concept
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper presents a comprehensive business case for Africana Foods and Drinks Ltd, a company specializing in African food and beverages in the UK market. The paper aims to demonstrate the company's potential for success by outlining its vision, mission, goals, and business model, while emphasizing the strategic implementation of e-commerce to enhance efficiency and reach a wider customer base.
- Leveraging e-commerce for business growth and expansion.
- Developing a website to automate workflow and improve customer service.
- Analyzing the competitive landscape and identifying opportunities for differentiation.
- Establishing a strategic plan for financial sustainability and market penetration.
- Addressing the unique challenges and opportunities of the African food and beverage market in the UK.
Zusammenfassung der Kapitel (Chapter Summaries)
The paper begins with an executive summary that outlines the business case for Africana Foods and Drinks Ltd, highlighting the importance of e-commerce in today's market. The introduction then sets the context by discussing the challenges and opportunities facing businesses in the e-commerce era. Following this, the paper provides a detailed description of Africana Foods and Drinks Ltd, including its history, mission, vision, and goals. The next section delves into the company's business model, outlining its value proposition, revenue model, and strategic plan for success. The final section of the paper focuses on the website development, its functionality, and its role in achieving the company's objectives.
Schlüsselwörter (Keywords)
The main keywords and focus topics of the text include e-commerce, business case, Africana Foods and Drinks Ltd, African food and beverages, website development, market analysis, competitive landscape, business model, vision, mission, goals, and strategic implementation.
- Quote paper
- Dr Richardson Steve (Author), 2013, E-Commerce Business Case for Africana Foods and Drinks Ltd, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/214302
