The rapid development of international economic integration and globalization has led to significant changes in hospitality industry. Therefore, it is necessary to dwell on various aspects of globalization as the process influencing the current and future developments in hospitality industry. This research will be based on the assumption of a generally beneficial impact of globalization on the industry’s development, and the analysis presented here will seek to substantiate this claim.
For the purposes of this discussion, globalization shall be defined as the “ever-tightening network of connections which cut across national boundaries, integrating communities in new space-time combinations” (Hall 1992, p.299). While this definition may seem excessively broad, it is likely to better encapsulate the essence of globalization than the explicitly economy-oriented ones.
This paper shall deal with the various expressions of globalization influences in modern hospitality industry. Given the extremely important role of the multinational corporations (MNCs) in contemporary tourism and hotel sectors, a case study of Hilton Hotels Corp. as the paragon of the globalized hotel chain will be integrated in this research. Further, a Business Performance Management (BPM) theoretical model shall be employed to evaluate the comparative performance of the prominent global hotel chains. Proceeding from the latter, a preliminary conclusion on the present state of the market may be formulated. Similarly, the problems of labour market and technological innovations shall be integrated into the study’s research framework. Finally, the issue of business strategies shall be raised, with several examples thereof being subjected to comparative analysis.
Table of Contents
1. Introduction
2. The MNCs and the State of the Global Hospitality Market
3. The Hilton Corp. as the Global Hotel Operator: A Case Study
4. International Hospitality Industry and Labour Market
5. International Hospitality Industry and Globalization of Information Technologies
6. Globalization and Hospitality Business Strategies
7. Conclusion
Research Objectives and Core Themes
This research paper examines the multifaceted impacts of globalization on the modern hospitality industry, with a specific focus on the role of multinational corporations (MNCs) and their strategic management. The primary research goal is to evaluate how global integration, technological advancements, and labor market transformations influence the performance and competitive strategies of leading hotel chains, utilizing Hilton Hotels Corp. as a central case study.
- The influence of globalization on the expansion and market dominance of multinational hotel chains.
- Business Performance Management (BPM) models as tools for evaluating corporate success.
- Labor market dynamics, including migration, employment trends, and skills demand in the hospitality sector.
- The transformative role of information technologies and E-procurement in global hotel operations.
- Strategic branding and diversification as key mechanisms for market competitiveness.
Excerpt from the Book
The Hilton Corp. as the Global Hotel Operator: A Case Study
The recent growth in Hilton Corp.’s market share has led to the growing interest in the company’s success strategy. Between 2005 and 2008 alone, Hilton Corp.’s rank in Top-300 Hotel Corporations rating soared from 11th to 3rd, reflecting the growing importance of this hotel chain as one of the world’s leading hospitality operators (Cheng, Wang, & Chu 2011, p.214). In 2008, at the time of Hilton’s acquisition by the Blackstone Group, the company had a combined workforce of more than 100,000 workers and employees who were employed in 78 nations worldwide (Applegate, Piccoli, & Dev 2008, p.2). Together with the data presented in Table 1, this would enable the reader to conceive of the scope of Hilton Corp.’s global operations.
As of 2000, the Hilton Corp.’s main strategy with respect to the company’s growth would emphasize the utilization of aggressive franchising and branding management as the main form of company’s expansion. For instance, in 2005, the final return of Hilton International to Hilton Company’s fold was negotiated (Applegate, Piccoli, & Dev 2008, p.2). At the same time, the Hilton management embarked on the protracted organic growth strategy and development, so as to guarantee the company’s stable growth.
Chapter Summary
1. Introduction: This chapter outlines the scope of the study, defining globalization as an interconnected network and establishing the analytical framework based on the Hilton Hotels Corp. case study.
2. The MNCs and the State of the Global Hospitality Market: This section analyzes the rise of standardized multinational hotel chains and their growing dominance, supported by market share data and historical growth trends.
3. The Hilton Corp. as the Global Hotel Operator: A Case Study: This chapter focuses on Hilton’s strategic management proficiencies, specifically examining their aggressive franchising, branding efforts, and customer-centric programs like CRM.
4. International Hospitality Industry and Labour Market: This section explores the complex impact of globalization on labor, contrasting the challenges of precarious employment and de-skilling with the positive creation of job opportunities in developing nations.
5. International Hospitality Industry and Globalization of Information Technologies: This chapter discusses how digital advancements, such as Web services distribution and E-procurement, have optimized operations and empowered both MNCs and SMEs.
6. Globalization and Hospitality Business Strategies: This section investigates the strategic challenges of branding and market concentration, emphasizing the necessity of diversification and sustainable development.
7. Conclusion: This final chapter synthesizes the research findings, confirming the generally beneficial impact of globalization on industry performance while acknowledging persistent challenges like labor rights and market monopolies.
Keywords
Globalization, Hospitality Industry, Hilton Hotels, Multinational Corporations, Business Performance Management, Labor Market, Branding, Information Technology, E-procurement, Strategic Management, Franchising, Customer Relationship Management, Sustainable Development, Market Competition, Tourism.
Frequently Asked Questions
What is the core focus of this research paper?
The paper explores the impact of globalization on the hospitality industry, focusing on how multinational corporations have expanded and how they manage their global operations.
What are the primary themes discussed in the work?
Central themes include the expansion of MNCs, the effectiveness of branding strategies, the role of digital technology in operations, and the influence of globalization on international labor markets.
What is the main research objective?
The main objective is to evaluate how globalization has affected the performance and development of the hospitality industry, using Hilton Corp. as a representative case study.
Which scientific methodology is employed?
The paper utilizes a case study approach combined with a Business Performance Management (BPM) theoretical model to evaluate the strategic and financial success of hotel chains.
What topics are covered in the main body?
The main body covers the rise of hotel giants, labor market shifts, the adoption of information technologies, and the business strategies necessary for staying competitive in a globalized market.
Which keywords characterize this research?
Key terms include globalization, hospitality industry, MNCs, branding, labor market, and Business Performance Management.
Why is Hilton Hotels Corp. used as a case study?
Hilton is used as a paragon of a globalized hotel chain to analyze successful strategic management, including franchising and CRM programs, which serves to illustrate the broader trends of the industry.
How does the author assess the impact of globalization on labor?
The author highlights a duality: while globalization creates jobs in developing nations like Egypt and Thailand, it also presents challenges regarding wage compensation and precarious employment conditions for migrant workers.
What role does technology play in the industry?
Technology, particularly the Internet and E-procurement, has played a critical role in reducing administrative costs and allowing even SMEs to participate in global distribution, though challenges in CRM implementation persist.
- Arbeit zitieren
- Anderson Brians (Autor:in), 2011, Impact of Globalization on Hospitality, München, GRIN Verlag, https://www.hausarbeiten.de/document/211918
