1. Introduction
The internationalization of business units, paraphrase to operate on foreign
markets, is an economical task, companies are confronted with and which gets
more and more important, thus necessary in times of changes in global politics.
The step of going international is accompanied with a lot of opportunities but also
risks for the companies. Therefore it’s essential for the enterprises to do research
and get the maximum of information before or during international business.
1.1 Pertinence, aspiration and structure of the research paper
The present paper deals with the possibilities of getting information about the
process of internationalization. The goal of this work is initially to give ist reader
an understanding of the term „internationalization“, furthermore this paper is
going to give an overview of groups and organisations which offer information for
the process of doing business abroad.
For this purpose Chapter 2 presents the basically definition of the concept of
“internationalization”. It also demonstrates the importance of internationalization
to companies.
Chapter 3 gives a summary of where to get information for the process of
internationalization.
Finally Chapter 4 displays the results of this paperwork, presents a critically
evaluation and gives a final summary of this research paper.
1.2 Delimitation of the research paper
This paper refers just on secondary information sources about the process of
internationalization of German companies, mainly SMUs. Definitions and
effectuations are for the sake of brevity not to exceed the given range of this
paper.
Table of Contents
1. Introduction
1.1 Pertinence, aspiration and structure of this research paper
1.2 Delimitation of this research paper
2. Basics
2.1 Internationalization - Definition
2.1.1 Export
2.1.2 Joint Ventures
2.1.3 Licensing
2.1.4 Subsidiaries
2.2 Internationalization - Importance for companies
3. Information procurement
4. Conclusion
Research Objectives and Key Themes
This research paper examines the essential processes and strategies involved in internationalization for companies, with a specific focus on identifying reliable secondary information sources. The primary goal is to provide a comprehensive understanding of internationalization concepts and to guide enterprises, particularly small and medium-sized units (SMUs), on where to effectively procure the information necessary to evaluate foreign markets and mitigate risks.
- Theoretical definitions of internationalization and entry strategies.
- Evaluation of the importance of internationalization for firm growth.
- Analysis of internal versus external information sources for foreign market research.
- Support services offered by chambers of commerce and professional agencies.
- Practical methodologies for secondary data evaluation and risk management.
Excerpt from the Book
3. Information procurement
If companies decide to do international business it is indispensable to procure the maximum of information e.g. about the potential countries to deal with. Opposed to information on the domestic market, information and data have to be levied and interpreted first by the background of foreign-market-research.
The prospective development of the foreign-markets hast to be predicted. It is not sufficient to gather single insights in the areas of taxes, politics, technology, economy and cultural matters, but these insights have to be associated in due consideration of synergistic effects to show prospective chances and potential risks.
There are plenty of sources which facilitate or divest the company’s information-research, which helps the enterprises to cover their specific demand for information. Especially for SMU it seems to be suggestive to focus on desk research firstly. After an extensive evaluation of the secondary data, more expensive primary research under consultation of market-research institutions can be following.
It is a positive development especially for the perspective of SMU, that sources, to gather “cheap” secondary information of, are increasing. The following figure demonstrates an overview about possible sources for information for the process of internationalization.
Summary of Chapters
1. Introduction: This chapter outlines the scope, relevance, and structure of the research paper, establishing the necessity of information gathering for successful internationalization.
2. Basics: This section defines the core concepts of internationalization and discusses various entry strategies, as well as the strategic importance of foreign market expansion for company growth.
3. Information procurement: This chapter explores the methodologies for acquiring necessary business intelligence, emphasizing the utility of secondary data sources for small and medium-sized units.
4. Conclusion: This chapter synthesizes the main findings, reiterating the importance of thorough data evaluation and recommending effective contact points for companies pursuing international operations.
Keywords
Internationalization, Foreign Trade, Information Procurement, Secondary Data, SMU, Export, Joint Ventures, Licensing, Subsidiaries, Market Research, Business Strategy, Risk Management, Chambers of Commerce, Global Markets, Economic Development.
Frequently Asked Questions
What is the fundamental focus of this research paper?
The paper focuses on the critical need for information procurement when businesses decide to enter foreign markets and how they can systematically gather this information.
What are the central themes discussed in this work?
The work covers definitions of internationalization, market entry strategies (such as export and joint ventures), and the categorization of information sources available to companies.
What is the primary objective of this research?
The primary goal is to educate the reader on the meaning of internationalization and to provide a practical overview of organizations and sources that assist in the information-gathering process for doing business abroad.
Which scientific methodology is applied in this paper?
The paper utilizes a literature-based analysis of secondary information sources and economic data to categorize and evaluate how German companies can approach international market entry.
What topics are covered in the main section of the paper?
The main section covers the definitions of internationalization, the strategic importance of foreign expansion for firm health, and a detailed breakdown of where to find both internal and external secondary information.
How would you characterize this paper through its keywords?
The paper is best characterized by keywords such as Internationalization, Information Procurement, Secondary Data, SMU, and Market Research.
Why does the author prioritize "desk research" for small and medium-sized units?
The author suggests desk research because it is a cost-effective and faster method for these companies to gain initial insights before committing resources to more expensive primary research.
What specific role do the AHKs and IHKs play in internationalization?
These institutions act as essential contact points that provide their members with free consulting, specialized foreign trade information, and support for the implementation of business projects abroad.
- Arbeit zitieren
- Dipl. Betriebswirt (FH); Master of Arts (M.A.) Stephan Sitzler (Autor:in), 2010, Where to find information for the process of internationalization, München, GRIN Verlag, https://www.hausarbeiten.de/document/209255
