1. Introduction
In 2000 Chamberlin et al. predicted that the World Wide Web will transform the
human society by making all kinds of information everywhere instantly available. By
having a look at the development ten years later, the fact that there were more than
800 million people routinely using the Internet in 2008 (Devezas et.al., 2008) makes it
obvious that the WWW indeed transformed our society. Therefore it also transforms
economy and business.
This business, this assignment deals with, is offering fashion online. E-Business
according to Chaffey (2009), are businesses that transform the key elements of their
business processes through the application of internet technologies. Especially in the
market of fashion it is important to be available 24 hours and 7 days per week for
online-shopping. This helps to improve the competitiveness and the daily business
apart of the offline-stores.
Table of Contents
1. INTRODUCTION
2. THE COMPANY DESIGUAL
3. METHODOLOGY AND GOAL OF THE REPORT
4. BRANDING
4.1. THE BRAND´S LOGO
4.2. CURRENCY NEWS
4.3. COLOURS AND GRAPHICS
4.4. SHAPES
4.5. LAYOUT & COMBINATION OF IMAGES
4.6. RELATIONSHIP FEATURES
5. TRANSACTIONAL FACILITIES
6. SOCIAL NETWORKING
7. CONCLUSION
Objectives and Core Topics
This report aims to evaluate the Desigual website, specifically focusing on its branding effectiveness, the availability of transactional facilities, and the integration of social networking platforms to enhance brand awareness and customer engagement.
- Analysis of online branding strategies and visual identity.
- Evaluation of website navigation, layout, and user experience.
- Assessment of current transactional capabilities and e-commerce potential.
- Examination of social media integration and its impact on customer relationships.
- Recommendations for technological improvements and digital expansion.
Excerpt from the Book
4.1. The Brand´s Logo
The Desigual Logo, a word mark (Logo Design Source, 2005) is visible at every page of the website.
This allows the visitor to memorize the brand. The advantage is that customers or visitors remember the brand name much easier. It is striking that the word logo Desigual is positioned very discreet on the homepage which the brand communication not too intrusive.
At this point there are no recommendations. The brand logo is positioned very well. To make it much more conspicuous would probably destroy and bug the layout of the page. To show the brand logo of Desigual helps the brand to fix the logo in the customers mind.
To get deeper in the Logo Design it is striking that the letter “s” in the word Desigual is reflected on the horizontal axis. This incorporates a Wordmake into a uniquely styled font treatment and makes it memorable.
Summary of Chapters
1. INTRODUCTION: Discusses the impact of the World Wide Web on society and economy, highlighting the necessity for fashion businesses to provide 24/7 online shopping.
2. THE COMPANY DESIGUAL: Provides a brief history and philosophy of the brand Desigual, focusing on its core values and international reach.
3. METHODOLOGY AND GOAL OF THE REPORT: Outlines the criteria for the website evaluation, covering branding, transactional facilities, and social networking usage.
4. BRANDING: Analyzes the visual and psychological elements of the website, including logo design, color schemes, and layout strategies.
5. TRANSACTIONAL FACILITIES: Investigates the lack of an online shop and discusses the strategic implications and requirements for implementing e-business services.
6. SOCIAL NETWORKING: Examines how Desigual utilizes platforms like Facebook, Twitter, Flickr, and YouTube to interact with customers and share brand-related content.
7. CONCLUSION: Summarizes the overall effectiveness of the Desigual website and highlights key recommendations for future digital development.
Keywords
Desigual, Online Branding, E-Business, Social Networking, Website Evaluation, Web 2.0, Transactional Facilities, User Experience, Digital Marketing, Brand Awareness, Augmented Reality, Fashion Retailing, Customer Engagement, Online Strategy, Visual Identity.
Frequently Asked Questions
What is the primary focus of this report?
The report provides a professional evaluation of the Desigual website, specifically examining its online branding, social media presence, and existing transactional facilities.
What is the main objective of the assessment?
The goal is to analyze how the current website serves the brand's identity and to provide actionable recommendations for improving customer experience and business operations.
Which key topics are covered in the analysis?
The analysis covers logo and design aesthetics, the impact of colors and shapes, the functionality of the interface, the integration of social media platforms, and the potential for an e-commerce shop.
What methodology is used in the study?
The author uses a qualitative benchmarking approach, comparing Desigual's web presence against established digital marketing and branding theories and competitor practices.
What is the central finding regarding transactional facilities?
The study identifies that Desigual lacks a direct online purchasing system, which is a significant missed opportunity for increasing sales and customer service efficiency.
Which social media platforms are highlighted?
The report examines the brand's presence on Facebook, Twitter, YouTube, and Flickr, noting how these channels support brand community and awareness.
What does the author suggest about Augmented Reality?
The author suggests that implementing Augmented Reality, such as a virtual dressing room, could significantly strengthen the relationship between the brand and the consumer.
What is the significance of the reflection of the letter "s" in the logo?
The author notes that this specific design choice creates a unique font treatment that makes the brand name more memorable for website visitors.
- Arbeit zitieren
- MSc./ Dipl. Jan Heyn (Autor:in), 2010, Website Evaluation - Branding, Transactional facilities & social networking (www.desigual.com, München, GRIN Verlag, https://www.hausarbeiten.de/document/192571
