This paper deals with project management in practice. It is divided into two parts. The first part provides an overview of stakeholder management, which is considered to be an important aspect of contemporary project management. The different stakeholder management approaches and the associated methods of analysing stakeholders and appropriate strategies are identified. Furthermore, multiple views on stakeholder management and best practice will be considered and reviewed with case studies of well-known international projects being used to highlight the theory-practice gap.
The second part provides a detailed project plan of a one day charity golf tournament and dinner with victory ceremony. It includes the scope statement, work-breakdown-structure, cost-breakdown-structure, organisational-breakdown-structure, critical path, project timing and risk, stakeholder analysis, control and monitoring and project closure.
Table of Contents
Part A
Introduction
Literature Review
Best practice
Case Studies
Conclusion
References
Part B
Introduction
Scope statement
Project deliverables
Project objectives
Project goals
Project milestones
Technical requirements
Assumptions/Limitations
Customer expectations
Work-Breakdown-Structure
Cost-Breakdown-Structure
Project Budget
Organisational-Breakdown-Structure
Project Timing – Gantt chart
Critical path
Project risk and mitigation
The risk management process
Risk identification
Risk assessment
Risk matrix
Risk response development
Stakeholder analysis
Stakeholder matrix
Stakeholder register
Communications management plan
Control and Monitoring
Contractual considerations
Project Closure
Conclusion
Project Goals and Themes
The primary objective of this document is to provide a comprehensive project plan for a one-day charity golf tournament, aimed at maximizing donations for the Marie Curie Cancer Care charity while ensuring high stakeholder satisfaction through robust project management practices.
- Theoretical exploration of Stakeholder Management (SM) approaches.
- Practical application of project planning tools (WBS, CBS, Gantt charts, OBS).
- Risk identification, assessment, and mitigation strategies for event management.
- Development of structured communication plans for diverse stakeholder groups.
- Financial budgeting and cost control monitoring for non-profit events.
Excerpt from the Book
Case Studies
1) In 2006, the UK government planned to issue identity cards with the aim to better protect personal identity, tackle illegal working and immigration abuse and prevent crime. External organisations would collect the 'sensitive' personal data of citizens to be stored on a central database (Heath, 2009; BBC, 2009; ITPRO, 2008). Furthermore, the government decided to rely on existing technology instead of implementing new IT-systems (BBC, 2009d; McCue, 2009).
Questions were raised by official bodies, politicians and experts about the scheme’s usefulness, data security and the government’s ability to run the scheme (Heath, 2009; Ferguson, 2009; Ibrahim, 2009; Privacy International, 2004; Bell, no date). Surveys indicated 9 in 10 citizens worried about data security, no surprise given that the technology had been breached several times (Dean, 2009; Ballard, 2009; Charette, 2009; Kirk, 2007).
Although key stakeholders lacked commitment the labour government began implementation of the project which was then scrapped the Tories in 2010 as it was seen as too expensive (Travis, 2010). The project had cost the tax payers millions and failure could have been avoided had the government truthfully answered three simple questions:
“Do we understand what is needed? Is the knowledge available or can it be procured within ‘the state of the art’? And does the solution fit, or does it violate the morals and values of the intended users?” (Drucker, 1985, p. 68).
Summary of Chapters
Introduction: Outlines the importance of stakeholder management in project success and the scope of the paper.
Literature Review: Discusses managerial shifts toward holistic stakeholder engagement and the necessity of balancing diverse stakeholder interests.
Best practice: Explores why stakeholder management is integral to project success and how methodologies like PRINCE2 emphasize stakeholder inclusion.
Case Studies: Analyzes real-world projects to highlight the consequences of failing to properly address stakeholder needs and project risks.
Conclusion: Summarizes the necessity of adapting project management approaches to satisfy triple bottom-line requirements.
Scope statement: Defines the specific goals, deliverables, and requirements for the Charity Golf Tournament project.
Work-Breakdown-Structure: Details the hierarchical task segmentation used to organize the charity event project.
Cost-Breakdown-Structure: Provides an extension of the WBS to monitor and control project expenses.
Project Budget: Outlines the expected costs and income streams for the event.
Organisational-Breakdown-Structure: Assigns specific work packages to the project team and external contractors.
Project Timing – Gantt chart: Explains the use of visual timescales to manage project activities.
Critical path: Describes the methodology for identifying key activities that influence the project duration.
Project risk and mitigation: Analyzes potential operational, financial, and natural risks and develops strategies to minimize their impact.
Stakeholder analysis: Identifies key stakeholders and their influence levels to foster commitment.
Control and Monitoring: Explains the stages of setting baselines and measuring performance to ensure project objectives are met.
Project Closure: Discusses the final steps of reporting, feedback gathering, and evaluating lessons learned for future projects.
Keywords
Stakeholder Management, Project Management, Charity Golf Tournament, Risk Mitigation, Work Breakdown Structure, Cost Breakdown Structure, Gantt Chart, Critical Path, Communication Plan, Financial Budgeting, Stakeholder Analysis, Project Planning, Performance Monitoring, Event Management, Triple Bottom Line.
Frequently Asked Questions
What is the primary focus of this work?
The work focuses on the importance of stakeholder management (SM) in project management, applying these theories to a practical, real-world scenario: a charity golf tournament.
What are the core themes addressed in the document?
The core themes include the theoretical framework of stakeholder management, project scope definition, financial budgeting, risk assessment, and effective communication strategies.
What is the central research question or goal?
The goal is to provide a structured, successful project plan for a charity golf tournament, raising 20,000 pounds while balancing the needs of all involved stakeholders.
Which scientific methods are utilized?
The paper utilizes literature reviews for theoretical foundations and project management methodologies such as WBS (Work-Breakdown-Structure), CBS (Cost-Breakdown-Structure), and critical path analysis for practical planning.
What topics are covered in the main section?
The main section covers the end-to-end management of the golf tournament, from initial scope and budgeting to risk mitigation, stakeholder analysis, and the eventual project closure.
How is this paper characterized by its keywords?
It is characterized by its dual nature of academic theory regarding stakeholder management and the practical application of project planning tools in event management.
How does the project plan ensure the charity’s success?
The plan ensures success by establishing clear contractual agreements, maintaining rigorous cost controls, and fostering symbiotic relationships with all stakeholders, including sponsors and the golf club.
What happens if risks are not addressed in the charity project?
The document warns that failure to address risks—such as inadequate planning or lack of stakeholder commitment—could lead to financial losses, damage to the team's reputation, and failure to meet project objectives.
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- BA MSc Christoph Müller (Autor:in), 2011, Charity Golf Tournament Project Plan, München, GRIN Verlag, https://www.hausarbeiten.de/document/186958
