The opening - up of the innovation processes within organizations is an important step in today's Research & Development in order to take advantage from both, external knowledge and ideas as strategic instruments. However there are no articles about the influences for implementation of Open Innovations into the Business Development. Therefore this dissertation should demonstrate the utilization of Open Innovations within the IT - Service field for both, the Research & Development and their assignment within the Business Development. Furthermore possible snowball - effects should be defined as well. The investigations showed up, that the implementation of Open Innovations have a major impact on the Business Development as well as the competitive advantage of an organization. With this dissertation the reader obtain an overview over the relationship between Open Innovations and their strategically usage.
Table of Contents
1 The Open Innovation - paradigm
1.1 Early innovating and Research & Development changes
1.2 The opening up and mutation of the traditional - paradigm culminating in the Open Innovation - paradigm
1.3 Bringing Open Innovation to IT Services - the correct implementation of Open Innovation
1.3.1 Examples of 'Outside in' and 'Inside out'
1.3.2 Ways to use external knowledge and customers as value creators
2 Affectation of Open Innovation to the Business Development
2.1 Definition and Integration of the Business Development
2.1.1 Definition of the Business Development
2.2 Open Innovation in the New Product Development
2.2.1 The Evolution of Research & Development
2.2.2 The trend of the new product development
2.3 Open Innovation for getting New Customers / Clients
2.4 Relationship of Open Innovation and the Business Development, a survey shows the implementation in practice
2.4.1 The aim of the survey
2.4.2 The samples of the survey
2.4.3 Usage of Open Innovation within the Business Development
2.4.4 Competitive Advantage due to the implementation of Open Innovation
3 A cul-de-sac of costs and competitive advantage - How Open Innovation cause two snowball - effects
3.1 Explanation of the snowball - effect
3.2 Possible snowball - effects due to the implementation of Open Innovation within the Business Development
3.2.1 A cul-de-sac of costs
3.2.2 Competitive Advantage and effects on competitors
Objectives and Research Themes
The primary objective of this thesis is to investigate how the paradigm of Open Innovation in Information Technology influences Business Development, specifically exploring whether this transition triggers an inevitable snowball effect regarding cost structures and competitive dynamics.
- The transition from Closed Innovation to the Open Innovation paradigm.
- Implementation of Open Innovation strategies within the IT service sector.
- The role of external knowledge and customer integration in New Product Development.
- The impact of Open Innovation on Business Development and corporate growth.
- Analysis of potential snowball effects related to costs and competitive advantages.
Excerpt from the Book
1.2 The opening up and mutation of the traditional - paradigm culminating in the Open Innovation - paradigm
Eva Galli [Gall08] mentioned, that researchers and managers in the field of technology "associated strong internal Research & Development capabilities with innovativeness". Thus ideas and knowledge were generated within an organization's own Research & Development laboratories. Market diffusion was, regarding to Eva Galli [Gall08] distributed by their traditional distribution channels. This autonomous way of innovation management has been called Closed Innovation by Henry Chesbrough [Ches06] for which he traced the following six implicit principles:
• The smartest people in a companies industry should work for them
• To profit from Research & Development, we must discover, develop, produce and ship it ourselves
• If we discover it ourselves, we will get it to market first
• If we are the first to commercialize an innovation, we will win
• If we create the most and best ideas in the industry, we will win
• We should control our intellectual property (henceforth.: IP) so that our competitors do not profit from ideas
Summary of Chapters
1 The Open Innovation - paradigm: Defines the transition from traditional Closed Innovation models to the Open Innovation paradigm, focusing on research and development changes in the IT service industry.
2 Affectation of Open Innovation to the Business Development: Analyzes the link between Open Innovation and Business Development, using industry examples to show how external integration drives product development and market expansion.
3 A cul-de-sac of costs and competitive advantage - How Open Innovation cause two snowball - effects: Examines potential risks, specifically the cost-intensive nature of implementation and the resulting competitive pressure that triggers a self-reinforcing snowball effect among industry participants.
Keywords
Open Innovation, Business Development, Research and Development, IT Services, Competitive Advantage, Snowball Effect, Customer Integration, Technology Management, Closed Innovation, Knowledge Exchange, Innovation Paradigm, Product Development, Web 2.0, Strategy, Corporate Culture.
Frequently Asked Questions
What is the core focus of this bachelor thesis?
The thesis investigates the impact of Open Innovation in the IT sector on Business Development, specifically analyzing how this transition affects long-term growth and competitive strategy.
What are the primary thematic areas covered?
The research covers the evolution of innovation paradigms, the integration of customers as value creators, the use of Web 2.0 tools in R&D, and the resulting economic implications for business growth.
What is the central research question?
The central question asks how Open Innovation in Information Technology affects Business Development as an inevitable snowball effect.
Which scientific methods were applied?
The research relies on an extensive literature review, analysis of organizational models, and a qualitative survey of three distinct companies to observe Open Innovation in practice.
What does the main part of the thesis address?
The main body decomposes the research into three parts: the theoretical framework of Open Innovation, its application in Business Development processes, and the resulting potential for snowball effects in cost and competition.
Which keywords characterize the work?
Key terms include Open Innovation, Business Development, R&D management, competitive advantage, customer integration, and the concept of a snowball effect in innovation adoption.
What is the "snowball effect" in this context?
It describes a self-enhancing process where the adoption of Open Innovation, initially intended to improve R&D, potentially leads to increased implementation costs and forces competitors to adopt similar strategies to remain viable.
How does Open Innovation change the role of customers?
It shifts the customer from a simple value recipient to an active value creator, integrating their feedback directly into the R&D funnel through tools like communities and surveys.
- Quote paper
- Sebastian Sigloch (Author), 2011, How does Open Innovation in Information Technology affect the Business Development, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/184981
