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Go to shop › Communications - Movies and Television

Music and Advertising in Television II

Case Study Analysis - The X Factor

Title: Music and Advertising in Television II

Research Paper (undergraduate) , 2008 , 18 Pages , Grade: 1,1

Autor:in: Bachelor of Arts Verena Stickler (Author)

Communications - Movies and Television

Excerpt & Details   Look inside the ebook
Summary Excerpt Details

“The X Factor” is a reality pop program which first aired in the UK in September 2004 and which is still on screens today. The history of the sector is multi-faceted with the very first reality pop series, New Zealand’s “Popstars”, dating back to 1999. “The X Factor” emerged after “Pop Idol”, a similar show to “Popstars”, was put on indefinite hiatus after its second run. Ever since its first series, “The X Factor” has gone from strength to strength, with audience and voting figures increasing with each series.

The single most important person behind “The X Factor” is music mogul Simon Cowell who created the show back in 2004. His television company SyCo TV produces the program together with Fremantle Media’s talkbackTHAMES. “The X Factor” is aimed at reality TV’s target demographic and manages to attract an audience of approximately
8-9m during its weekly live broadcasts.

As the reality genre has proven particularly amenable to TV and media convergence, “The X Factor” does not just rely on the television set to communicate its message to its audiences. It also relies on other “platforms”, like the internet, live events and telephone voting, hence altering popular music consumption. With the audience determining the winner of “The X Factor” several albums released by contestants have reached the UK Albums Chart; six of them making it to number one.

“The X Factor” is often heavily criticized for standardizing pop music. Winners of “The X Factor” are often referred to as over-hyped and over-manufactured artists with reality pop programs being accused of not producing important or lasting musicians. However the commercial success of “The X Factor” is indisputable, which as a result, continues to encourage the production of further X Factor series as well as similar shows to go on.

Excerpt


Table of Contents

1. Executive Summary

2. Introduction

3. History

3.1 Reality TV

3.2 Reality Goes Pop

3.3 “The X Factor”

4. Key Players

5. Audience

6. Impact on Popular Music Consumption

7. Issues and Trends

8. Summary

Objectives and Topics

This report analyzes the extent to which the television program "The X Factor" has influenced the consumption, production, and distribution of popular music, while critically evaluating the show's industry impact and audience reception.

  • The historical evolution of reality television and pop music formats.
  • The influence of media convergence and digital platforms on music consumption.
  • The role of interactivity and audience participation in shaping media outcomes.
  • Critical perspectives on the standardization and commercialization of pop music.
  • The business model and commercial success of talent competitions.

Excerpt from the Book

6. Impact on Popular Music Consumption

The reality genre has proven particularly amenable to TV and media convergence, hence altering the consumption of popular music. According to American Demographics 70% of reality TV fans go to show related websites with more than a quarter of viewers reading or posting messages on these sites. The article’s author credits a climate of “technology-facilitated democratization” for both the fascination with shows based on real people and the interest of fans going online (Andrejevic, 2004:14). Continuing this fast-developing trend in television practice, “The X Factor” does not just rely on the television set to communicate its message to its audiences. It also relies on other “platforms”, like the internet, live events and telephone voting. The internet plays a major role by featuring photos and background information on the show. At the same time it enables viewers to watch video recaps of the show’s highlights. By doing this, “The X Factor” is also able to reach its target audience, which is young, and predominantly online (Mathijs and Jones, 2004: 4).

Reality pop programs also encompass an element of interactivity by requesting viewers to vote for their favorite performers as this service “takes the viewers beyond the passive experience of watching and lets them make choices and take actions”. Also (according to Kiousis, 2002) a key concept of interactivity is feedback which suggests that viewers of such reality programs are constructed as playing a determining role in shaping the outcome of the televisual text. While not to suggest an equality of power between program maker and audience, the voting viewers of “The X Factor” could be seen as “the real authors of the program’s outcome” (Holmes, 2004:162-163).

Summary of Chapters

1. Executive Summary: Provides an overview of "The X Factor" as a successful reality format and its influence on popular music consumption.

2. Introduction: Outlines the research scope regarding the program's effect on the music industry and the methodology used for the report.

3. History: Traces the origins of reality television and the transition of reality formats into the pop music domain.

4. Key Players: Details the involvement of Simon Cowell, production companies like SyCo TV, and the significance of judges and presenters.

5. Audience: Examines the target demographics and the commercial success achieved through high viewership and industry recognition.

6. Impact on Popular Music Consumption: Analyzes how media convergence and interactivity allow the show to alter traditional music consumption habits.

7. Issues and Trends: Discusses the criticism surrounding the standardization of music and the commercialization of talent.

8. Summary: Reaffirms the program's commercial success and its continued influence on future television formats.

Keywords

The X Factor, Simon Cowell, Reality TV, Pop Music, Media Convergence, Audience Interactivity, Music Consumption, Talent Show, TV Production, Celebrity Stardom, Digital Platforms, Commercial Success, Music Industry, Broadcasting, Public Auditions.

Frequently Asked Questions

What is the primary focus of this report?

The report examines how "The X Factor" has impacted the consumption, production, and distribution of popular music within the television and media landscape.

What are the central themes discussed in the analysis?

Key themes include the historical development of reality pop shows, the role of media convergence, the impact of interactive voting, and critical debates regarding the commercialization of music.

What is the main research question of this study?

The study seeks to determine to what extent the program has altered the consumption, production, or distribution of popular music.

Which research methods were employed?

The information was compiled through a review of academic books, journals, and relevant online industry resources.

What does the main body of the work cover?

It covers the history of reality TV, key figures involved in the show, audience data, technological impacts, and critical trends in the music industry.

Which keywords characterize this study?

Major keywords include Reality TV, The X Factor, Media Convergence, Audience Interactivity, and Music Industry Impact.

How does Simon Cowell influence the show's success?

As the creator and owner of the show, his production companies and strategic management of winners are central to the show's commercial dominance.

How does the show utilize "media convergence"?

The show leverages platforms beyond the television set, such as the internet, live events, and telephone voting, to engage its audience and drive music consumption.

Why is "The X Factor" often criticized by industry experts?

Critics argue that it standardizes pop music, produces over-manufactured artists, and prioritizes commercial gain over artistic quality.

How have winners of the show changed music purchasing habits?

Winners have consistently achieved high chart success, including Christmas number one singles, significantly influencing digital download trends and consumer tastes.

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Details

Title
Music and Advertising in Television II
Subtitle
Case Study Analysis - The X Factor
College
London Metropolitan University  (London Metropolitan University)
Grade
1,1
Author
Bachelor of Arts Verena Stickler (Author)
Publication Year
2008
Pages
18
Catalog Number
V177835
ISBN (eBook)
9783640998234
ISBN (Book)
9783640998432
Language
English
Tags
Case study Analysis Advertising Media Management Music Management Medien
Product Safety
GRIN Publishing GmbH
Quote paper
Bachelor of Arts Verena Stickler (Author), 2008, Music and Advertising in Television II, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/177835
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