Politics can be defined as the intricate network of activities centred on a state's government and the official actions of its elected representatives. This field is characterised by its dynamism, with a unique language, strategies and tools. Direct political communication is at the core of this field, and it plays an essential role in shaping societies and state governments (Bernhard and Dohle, 2018). The utilisation of diverse social media platforms in a political context has become a prevalent phenomenon. During the 2008 US presidential election campaign, Barack Obama demonstrated the potential of social media to influence election campaigns. In consequence, he was regarded as a role model and internet pioneer for many other such campaigns. The present paper analyses relevant studies regarding social media as a medium of political communication, and it examines the structure of messages on social media and the forces behind it, in which social media companies play an important role.
- Quote paper
- Anonymous (Author), 2026, Political communication facilitated by new technologies. TikTok – a new political arena, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/1772825
