The Phenomenon of “Harry Potter Himself”

Marketing of Harry Potter

Books like Tolkien’s The Lord of the Rings or Harry Potter by Joanne K. Rowling were sold more or almost as often as the bible, whereby they are counted among the all-time bestsellers list (Brown). Furthermore they have been translated into various languages, in the case of Harry Potter “61 different languages, including Icelandic, Serbo-Croat, Vietnamese, Hebrew, Swahili, Ukrainian, and Afrikaans [. . .]” (Brown). Hence the fantasy-genre enjoys great popularity.
The arising question is how people’s enthusiasm becomes apparent? Has the manner of doing this changed? If so, for what reason has it been altered? These questions will be followed in this essay.

Inhaltsverzeichnis (Table of Contents)

• The Phenomenon of "Harry Potter Himself"
• The Lord of the Rings and Harry Potter - Products of Marketing Strategies?
• The Case of "Harry Potter Himself"

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This essay examines the phenomenon of fan enthusiasm for fantasy novels, specifically focusing on "The Lord of the Rings" and "Harry Potter." It investigates how the nature of this enthusiasm has evolved from the pre-marketing era to the modern age of branding and media conglomerates. The essay explores the role of marketing strategies, the impact of commercialization, and the resulting relationship between media corporations and fans.

• The evolution of fan enthusiasm for fantasy literature
• The impact of marketing strategies on fan culture
• The role of media conglomerates in shaping fan experiences
• The relationship between media corporations and fans
• The phenomenon of "Harry Potter Himself" as an example of fan devotion

Zusammenfassung der Kapitel (Chapter Summaries)

• The Phenomenon of "Harry Potter Himself": This section introduces the topic by highlighting the popularity of fantasy novels like "The Lord of the Rings" and "Harry Potter." It raises questions about the nature and evolution of fan enthusiasm for these works.
• The Lord of the Rings and Harry Potter - Products of Marketing Strategies?: This chapter explores the differences in how fan culture developed around "The Lord of the Rings" and "Harry Potter." It contrasts the pre-marketing approach of Tolkien's fandom with the deliberate marketing strategies employed for "Harry Potter."

Schlüsselwörter (Keywords)

This essay centers around the keywords: fantasy literature, fan culture, marketing strategies, media conglomerates, branding, consumerism, fandom, "Harry Potter Himself," "The Lord of the Rings," "Harry Potter," and the relationship between media and fans.

Details

• Hochschule: Universität Leipzig (Anglistik )
• Veranstaltung: Seminar Changing Childhood in the 20th Century Britain
• Note: 1,7
• Autor: Beatrice Dietel (Autor:in)
• Erscheinungsjahr: 2010
• Seiten: 5
• Katalognummer: V173871
• ISBN (eBook): 9783640949144
• ISBN (Buch): 9783640949373
• Sprache: Englisch
• Schlagworte: Harry Potter Marketing