Nowadays Internet is not only used at work, but more and more at home. As a utility for private life its value is increasing significantly since Chinese netizens (a portmanteau of Internet and citizen) have explored a new source for information, merchandizing and social communities. But along with this luxurious way of communication comes an option for the Chinese government to control its inhabitants wherever they move. Netizens have to take care of their behavior, as well as domestic or foreign companies when
accessing the Internet in China. In the following chapters potential threats of failure which companies might be confronted with are analyzed in order to find a sustainable solution not to miss the access to one of the most prospective markets.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Internet in the People's Republic of China - facts and figures
- The Internet advertizing market
- The Golden Shield - 'Censorship'
- Blocked Internet services
- Google vs. China – a battle on the e-platform.
- Conclusion.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work aims to analyze the restrictions of internet provided services in the People's Republic of China and to assess their potential threat to foreign companies launching their internet services in this market.
- The growth and characteristics of the Chinese internet market
- Internet censorship and its impact on foreign companies
- The role of the Chinese government in regulating the internet
- The strategies of foreign companies operating in the Chinese internet market
- The future of the Chinese internet market
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the context of internet usage in China and highlights the increasing importance of the internet for communication, information, and advertising. It also sets the stage for analyzing potential threats for foreign companies.
- Internet in the People's Republic of China - facts and figures: This chapter presents statistical data about the growth and demographics of internet users in China, comparing it to other regions like North America. It emphasizes the vast size and potential of the Chinese market.
- The Internet advertizing market: This chapter focuses on the specific area of internet advertising in China and its potential for foreign companies. It provides an overview of the market structure and the competitive landscape.
- The Golden Shield - 'Censorship': This chapter examines the Chinese government's censorship policies and their impact on internet usage. It discusses the various methods and strategies employed by the government to control information flow.
- Blocked Internet services: This chapter specifically addresses the issue of blocked internet services, exploring the types of services affected and the reasons behind these restrictions. It analyzes the challenges foreign companies face when dealing with these restrictions.
- Google vs. China – a battle on the e-platform.: This chapter delves into the specific case of Google's conflict with the Chinese government over censorship and data security. It highlights the challenges and potential solutions for foreign companies navigating this complex political landscape.
Schlüsselwörter (Keywords)
The primary keywords and focus topics include internet censorship, Chinese internet market, foreign direct investment, online advertising, internet service providers, e-commerce, digital platforms, Google, Chinese government policies, and the Golden Shield Project.
- Quote paper
- Holger Bracker (Author), 2010, Restrictions of Internet provided services in the People’s Republic of China , Munich, GRIN Verlag, https://www.hausarbeiten.de/document/172272
