Globalization of business that began in the 1970s and matured in the 1990s, has replaced the concept of national exchanges with global transactions. Technology is the prime mover of globalization and globalization is a major mover of competition. This book is set out to examine the effect global competition has on the process of strategic management.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Fundamentals of Strategic Management
- The Concept of Strategy in Business Life
- Strategic Planning and Strategy Formulation
- Strategic Analysis, Strategic Choice and Strategy Implementation
- Managing by Strategy
- Analyzing the Environment
- The Internal Environment
- The Analysis of Industry and Competition
- The Macroenvironment
- International Management Strategy
- Corporate Strategies for Multinational Corporations
- Market Share Goals
- Global Competitive Advantage
- Concluding Remarks
- Acknowledgements
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper explores the impact of global competition on strategic management. It examines how technology and globalization affect a firm's competitive positioning and the creation of global competitive advantage. The objective is to analyze the relationship between strategic management and globalization by looking at fundamental concepts of strategic management, the global business environment, and aspects of international strategic management.
- The impact of globalization on business strategy
- The role of technology in global competition
- Strategies for achieving competitive advantage in a globalized marketplace
- The importance of internal resources and capabilities in achieving competitive advantage
- The link between strategic management and globalization
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the concept of global competition and its impact on business strategy. It highlights the importance of understanding how technology and globalization influence a firm's competitive position and the creation of global competitive advantage.
- Fundamentals of Strategic Management: This chapter explores key concepts of strategic management, including the purpose of strategy, strategic planning, and the role of strategy in organizational success. It emphasizes the importance of understanding the strategic management process in a globalized business environment.
- Analyzing the Environment: This chapter focuses on analyzing the internal and external environments that influence a firm's strategy. It examines factors such as industry analysis, competition, and the macroenvironment.
- International Management Strategy: This chapter explores strategies for multinational corporations in a global marketplace. It examines corporate strategies, market share goals, and how to achieve global competitive advantage.
Schlüsselwörter (Keywords)
Key terms and concepts covered in this paper include global competition, strategic management, competitive advantage, globalization, technology, international management, multinational corporations, market share, and industry analysis.
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- Erik Wintzer (Autor:in), 2001, Global Competition and Strategic Management, München, GRIN Verlag, https://www.hausarbeiten.de/document/1708
