There is no doubt that international tourism expanded significantly in the last decade. Especially the cruise industry did an extraordinary performance with its two digit growth rates and investments in billions range. The tourism industry is the so called ‘leading economy’ of the 21st century and the cruise industry is one of the master performers within the tourism industry. The ‘big three players’ (Carnival Corporation, Royal Caribbean Cruises and Star Cruises Group) made in 2005 over $ 22billion in revenues and profits more than $ 3billion.
How could the german cruise market look like in 2025?
But will this development going on for the next years or decades?
This assignment will introduce the state of the art of the cruise industry and discuss trends and developments within economy and society. It will be discussed how these developments are affecting the tourism industry with a focus on the cruise industry. The final discussion of findings will try to conceptualise a picture of the future of the cruise market covering the next 15 years. The conclusion could give some references how to act to be prepared for the future.
Table of Contents
1 Introduction
1.1 State of the art
1.2 Target of this paper
1.3 Methodology
2 Theoratical frameworks
2.1 Zoning of the market
2.2 Definitions
3 The current market situation
3.1 Introduction
3.2 The general market
3.2.1 Economic crisis
3.2.2 The development from the past up to the present
3.2.3 Short term developments
3.2.3.1 Oasis
3.2.4 Tourism analysis 2009
3.2.5 The german cruise market 2008
3.2.6 Distribution channels
3.3 Customers site
3.3.1 Demographics
3.3.2 Tourist behavior
3.3.3 STEP analysis
3.3.4 SWOT analysis
3.4 Business site
3.4.1 The players
3.4.2 Facts about the business
3.4.3 SWOT analysis
3.4.4 STEP analysis
3.5 Summary
3.5.1 Pros and cons for a cruise vacation
3.5.2 Current success
4 Current developments and future trends concerning the cruise industry
4.1 Introduction
4.1.1 Current success: boom or bust?
4.2 Customers site
4.2.1 Demographics
4.2.2 Sociological
4.2.3 Networks
4.2.3.1 "Prosumenten"
4.3 Business site
4.3.1 Investments
4.3.1.1 Ships on order
4.3.1.2 Port / Shore side activities
4.3.2 Technical development
4.3.2.1 Sky sails
4.3.2.2 Freedom project
4.3.2.3 Fuel cells
4.3.3 Business trends
4.3.3.1 Resort with lifeboats
4.4 Global developments and trends
4.4.1 Proceeding developments
4.4.1.1 Globalisation
4.4.1.2 Glocalization
4.4.1.3 Standardization vs. customization
4.4.1.4 Mcdonaldisation
4.4.1.5 Disneysation
4.4.1.6 Happyness economics
4.4.1.7 Cocooning / Clanning
4.4.1.8 Luxese
4.4.2 Future trends
4.4.2.1 Virtual traveling
4.4.2.2 Egonomics
4.4.2.3 AtmosFear
4.5 Summary
5 Disscusion of findings and conclusion
5.1 Customers site
5.2 Business site
5.3 Conclusion
Objectives and Topics
This paper aims to provide an overview of the current state of the global cruise industry with a specific emphasis on the German market. It investigates how economic, technological, and societal trends are shaping the future of cruise travel over the next 15 years.
- Analysis of the current global and German cruise market situation.
- Examination of demographic, sociological, and economic factors influencing passenger demand.
- Evaluation of industry investments, technical developments, and global trends.
- Assessment of security, safety, and operational risks within the cruise sector.
- Future outlook regarding market development, competition, and digitalization.
Excerpt from the Book
3.2.1 Economic crisis
The actual economic crisis seems to be survived. Banks paying out big bonuses again and the business is going on. At present the ‘crisis’ seems to be more an excuse for mismanagement –for several braches. There is a press release from ships operator Deilmann - published at June 25, 2009- (http://www.cruise-port warnemuende.de/content/html/default.htm last visit Aug. 13, 09): the nation was told that the river cruises made a request for creditor protection. As reason was told the general economic crisis, rising costs, fall of revenue and failure of customers. In the same range of time the Neptune Ship Yard – June 30, 2009- reported about its new building for A’rosa River Cruises and even more orders for A’rosa. (http://www.cruise-port warnemuende.de/content/html/default.htm last visit Aug. 13, 09) Generally the cruise industry seems almost unimpressed and not directly affected by the world wide economic crisis. Some possible reasons for this are to be read in the SWOT analysis below.
Summary of Chapters
1 Introduction: Provides an overview of the cruise industry's growth, target goals of the paper, and the methodological approach used.
2 Theoratical frameworks: Defines core terminology related to the cruise market and establishes the analysis criteria for demand and supply.
3 The current market situation: Analyzes the market from both customer and business perspectives, incorporating economic, demographic, and distribution factors.
4 Current developments and future trends concerning the cruise industry: Discusses emerging trends like globalization, digitalization, and demographic shifts, and their long-term impact.
5 Disscusion of findings and conclusion: Synthesizes the research to offer a forecast for the German and European cruise market by 2025.
Keywords
Cruise industry, German cruise market, tourism, market analysis, demographics, SWOT analysis, STEP analysis, sustainability, digitalization, virtual travel, maritime security, economic crisis, ship construction, passenger behavior, future trends.
Frequently Asked Questions
What is the core focus of this research?
The research examines the development of the cruise industry, specifically focusing on how the German cruise market is performing and how it will evolve over the next 15 years.
What are the central themes discussed in this work?
Key themes include the impact of economic crises, the influence of demographic changes on passenger profiles, the role of technological advancement, and shifting trends in leisure travel.
What is the primary objective of this assignment?
The primary goal is to provide a comprehensive analysis of the cruise market and forecast its future development while identifying the challenges that cruise operators face.
Which scientific tools are employed in this analysis?
The author utilizes STEP analysis (social, technological, economic, political) to identify macro-environmental factors and SWOT analysis to evaluate the business's internal and external market standing.
What aspects of the industry are covered in the main body?
The main body covers market dynamics, supply-side investments, technical innovations (such as fuel cells and sky sails), and the influence of media and the internet on customer decision-making.
Which keywords best describe this study?
The study is characterized by keywords like tourism, cruise industry, demographic change, market dynamics, sustainability, and digitalization.
How is the German cruise market currently positioned globally?
As of 2008, the German cruise market holds the third position globally, following the British market and the North American market (USA and Canada).
What role does the "H.E.R.O." acronym play in this study?
It represents the cruise passenger profile (Happiness, Economy, Relaxation, Outstanding issues) and serves to summarize the value proposition offered by the cruise industry to its typical customers.
How is the internet affecting distribution channels?
The internet is increasingly becoming an essential tool for information exchange, customer community building, and marketing, forcing traditional cruise operators to adapt their online presence.
What conclusion does the author reach regarding the future of the German cruise market?
The author predicts that the market will become increasingly integrated into a broader European framework, requiring cruise operators to adapt to pan-European strategies to remain competitive.
- Arbeit zitieren
- Maik Roemer (Autor:in), 2009, A Cruise into the Future, München, GRIN Verlag, https://www.hausarbeiten.de/document/161010
