According to the World Tourism Organization (UNWTO), China will become the world’s flagship tourism destination as the largest host country worldwide and the fourth largest to send tourists abroad by 2020.
This paper focuses on the growing marketplace for the Chinese tourism industry and evaluates the current industry trends, evolving market and growth prospects of the tourism industry, focusing on inbound tourists, i.e. international visitors from abroad.
Including current figures about the tourism sector of this global player, a collection of further reading and important surveys about the tourist market and its challenges nowadays, this paper provides an in-depth insight into the future of this industry.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Tourism in 21st century China
- Industrial Policies by the Government
- The Development of Tourist Sectors
- Tourist Offers
- Regions and Attractions
- Travelling China: Diverse Offerings
- Recent and Future Challenges
- International Tourism in 2009
- Future Outlook: Challenges and Opportunities
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines the burgeoning Chinese tourism industry, analyzing its current trends, evolving market dynamics, and growth prospects. It focuses specifically on inbound tourists, i.e. international visitors from abroad, aiming to provide insights into this crucial market segment.
- The role of government policies in shaping the Chinese tourism industry
- The development of different sectors within the tourism industry, such as travel agencies, attractions, and hotels
- The diversity of tourist offerings in China, encompassing diverse regions, attractions, and activities
- The challenges and opportunities facing the Chinese tourism industry, including the impact of global events and economic conditions
- The potential future growth and expansion of the Chinese tourism industry, highlighting its significance as a driver of economic development and job creation
Zusammenfassung der Kapitel (Chapter Summaries)
The introductory chapter provides a context for the paper by highlighting China's anticipated rise as the world's leading tourism destination by 2020. It establishes the focus on inbound tourism and sets the stage for exploring the industry's growth and prospects.
Chapter two delves into the transformation of China's tourism industry in the 21st century. It examines the government's role in promoting the industry through strategic policies, including investment in infrastructure and the reduction of market barriers. The chapter analyzes the rapid growth of tourism sectors, particularly hotels and travel agencies, highlighting the industry's significant contribution to the national economy.
Chapter three explores the diverse offerings of the Chinese tourism industry, showcasing the wide range of tourist destinations and attractions across the country. It highlights the traditional tourist hotspots, such as Beijing and Shanghai, as well as the increasing popularity of other cities and regions. The chapter also emphasizes the development of new tourist attractions and the tailored experiences offered to cater to diverse visitor interests.
Chapter four examines the recent and future challenges facing the Chinese tourism industry. It analyzes the impact of global events, such as the financial crisis and swine flu, on international tourism. The chapter also discusses the outlook for the industry, highlighting both challenges and opportunities for future growth.
Schlüsselwörter (Keywords)
This paper focuses on the Chinese tourism industry, encompassing key concepts such as inbound tourism, industrial policies, tourist sectors, tourism offerings, and the impact of global events on tourism. It also explores the role of government initiatives in promoting tourism, analyzing factors contributing to the industry's growth and exploring future prospects.
- Arbeit zitieren
- Magister Artium Melanie Bobik (Autor:in), 2010, China's Tourism Industry: A Future Outlook, München, GRIN Verlag, https://www.hausarbeiten.de/document/149182
