Mobile Payment and Customer Behavior. Where does Germany stand?

Mobile Payment represents a global trend of the future, which is already commonplace in some countries. This trend needs to be examined and analysed more closely. Which effects does Mobile Payment have on the consumer and which problems might be the reason for the different acceptance and spread of Mobile Payment? These questions are discussed in more detail in the following paper, which deals with the topic of Mobile Payment and consumer behaviour.

Taking photos or videos, checking for news, chatting with friends while watching videos: The role and the impact of smartphones and its mobile apps has changed more and more over the last years. For most people, it has become an indispensable tool. While going out for shopping of groceries or clothes people nowadays just carry their most important things with them. These are often their keys, wallets, and smartphones.

But the number of these things could decrease further in the next few years due to the technological developments of the smartphone. For example, unlocking smart locks via Bluetooth enabled smartphones, or regarding the elimination of the wallet, the development of Mobile Payment systems. The Smartphone is the central medium of the future, which will have to bridge the gap between easy usability and secure and fast processes. Especially concerning Mobile Payment which represents a new way of paying via smartphone. New providers are offering payment methods and a changed purchasing behaviour of end customers increasingly determines the product landscape and the market shares of these payment systems.

Interestingly, however, Mobile Payment is a very controversial topic. The controversy can already be seen here if one briefly looks at the global spread and acceptance of Mobile Payment. While in Germany currently only about 25% of all people are users of Mobile Payment, 71% of all people in Chinese use Mobile Payment systems.

Inhaltsverzeichnis (Table of Contents)

• 1. Introduction
• 1.1 Motivation and Relevance
• 1.2 Objective
• 1.3 Structure
• 2. Fundamentals „Mobile Payment”
• 2.1 Definition
• 2.2 Development
• 2.3 Technical Requirements and Forms
• 2.3.1 Basic Requirements
• 2.3.2 Transmission standards
• 2.3.3 Provider
• 2.4 Fields of Application
• 3. Acceptance & Spread of Mobile Payment
• 3.1 International Dissemination
• 3.2 Acceptance and Dissemination in Germany
• 4. Impact of Mobile Payments on the Willingness to spend and control
• 4.1 Decrease in Spending Control
• 4.2 Examples of Mobile Payment Models to increase Expenditure Control
• 5. Limits and Problems of “Virtual Purses”
• 5.1 Privacy
• 5.2 Security
• 5.3. Transaction Costs
• 6. Opportunities of “Virtual Purses”
• 6.1 Customer Loyalty
• 7. Examples of the Implementation of Mobile Payment
• 7.1 PayPal - Implementation in Online Trade
• 7.2 Sparkasse - Implementation in direct Trade (Stationary POS)
• 8. Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research paper aims to provide a comprehensive understanding of Mobile Payment systems, focusing particularly on their dissemination, acceptance, and influence on consumer behavior. The paper seeks to analyze the advantages and limitations of Mobile Payment, shedding light on both its potential benefits and potential drawbacks. The paper will also discuss specific examples of how Mobile Payment is being implemented by providers such as PayPal and Sparkasse.

• The definition and development of Mobile Payment systems.
• The acceptance and spread of Mobile Payment in Germany and internationally.
• The impact of Mobile Payment on consumer spending habits and control.
• The limits and problems associated with "virtual purses", including privacy and security concerns.
• The opportunities presented by Mobile Payment, such as increased customer loyalty.

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1: Introduction This chapter provides an overview of the motivation behind the research, the objectives of the study, and a clear outline of the paper's structure. It highlights the importance of understanding Mobile Payment in the context of rapidly evolving smartphone technology and consumer behavior.
• Chapter 2: Fundamentals "Mobile Payment" This chapter lays the groundwork for understanding Mobile Payment by providing a definition, tracing its development, and examining the technical requirements and forms involved. It delves into the various aspects of Mobile Payment technology, including transmission standards and the role of providers.
• Chapter 3: Acceptance & Spread of Mobile Payment This chapter analyzes the international and German context of Mobile Payment acceptance and dissemination. It sheds light on the differences in adoption rates and factors influencing the spread of Mobile Payment in various regions.
• Chapter 4: Impact of Mobile Payments on the Willingness to spend and control This chapter explores the influence of Mobile Payment on consumer spending habits. It examines the potential for both increased and decreased control over spending, highlighting examples of mobile payment models that aim to enhance expenditure control.
• Chapter 5: Limits and Problems of "Virtual Purses" This chapter addresses the inherent challenges and limitations of Mobile Payment systems, focusing on concerns related to privacy, security, and transaction costs. It provides insights into the potential risks associated with "virtual purses" and the need for robust security measures.
• Chapter 6: Opportunities of "Virtual Purses" This chapter examines the positive aspects of Mobile Payment systems, highlighting their potential for increasing customer loyalty and providing convenient and efficient payment options. It explores the benefits that Mobile Payment can offer both businesses and consumers.
• Chapter 7: Examples of the Implementation of Mobile Payment This chapter showcases real-world examples of how Mobile Payment is being implemented by specific providers, including PayPal and Sparkasse. It provides practical insights into different approaches to integrating Mobile Payment into online and offline transactions.

Schlüsselwörter (Keywords)

This research paper focuses on Mobile Payment, exploring its impact on consumer behavior and the challenges and opportunities it presents. Key concepts include mobile technology, payment systems, consumer behavior, acceptance and dissemination, spending control, privacy, security, transaction costs, and customer loyalty. Examples of Mobile Payment implementations by providers like PayPal and Sparkasse are also discussed.

Details

• College: University of Applied Sciences Ludwigshafen
• Course: Finance und Economics
• Grade: 1
• Author: Adrian Demuth (Author)
• Publication Year: 2020
• Pages: 40
• Catalog Number: V1362190
• ISBN (eBook): 9783346885609
• ISBN (Book): 9783346885616
• Language: English
• Tags: Mobile Payment Germany Payment Germany Bargeld Deutschland Customer Behaviour Payment Germany