The Effects of Motivation and Job Satisfaction on Employee Retention. A Case Study on Zara

Employee retention is one of the biggest challenges that human resource management of organisations is currently faced with. The uncertainty in the changed economic conditions, diversity in workplace and increased competition has forced majority of the organisations to hold on their top performers at any cost that they have to pay. It is very crucial task for recruiters in organisations to hire such professionals that have right skills and expertise to serve for the company. Thus, the focus of organisation has shifted from numbers to quality and from recruitment to retention. Based on the research topic, the researcher has gathered primary data regarding employee motivation and satisfaction at Zara and its effect on employee retention. The study aimed to assess whether there exist a relationship between employee motivation, satisfaction and employee retention.

The literature review has described major factors that influence job satisfaction while the levels of employee job satisfaction were found through surveys at Zara. The literature also described the link between employee motivation and employee retention, in addition to employee satisfaction and employee retention. Survey and interview questionnaires were designed to gather primary data. The interviews revealed what employee motivation and satisfaction measures were adopted by Zara. The interviews also found the importance of employee retention from manager’s point of view. The study concluded that employee motivation and satisfaction has effect on employee retention. It was also found that organisation found significant to make their employee feel happy, motivated and satisfied so that they can give their best to achieve organisational goals. Organisational productivity is dependent on employee’s productivity, and employee’s productivity can be increased by making them best satisfied with their jobs. For such reasons, organisations provide their employees with flexible work culture, benefits, welfare services, job promotion opportunities and other measures that keep them motivated and satisfied with their jobs. By doing so, the ultimate goal of organisation in retaining its best talent is achieved.

Table of Contents

• CHAPTER 1: INTRODUCTION / AIMS OF THE RESEARCH
• Introduction
• Background of Study
• Industry Background
• Research Aim and Objectives
• Primary Objectives
• Theoretical Objectives
• Empirical Objectives
• Research Questions
• Purpose of Study
• Significance of Study
• Outline of Study
• CHAPTER 2: LITERATURE REVIEW
• Introduction
• Employee Retention
• Factors Influencing Employee Job Satisfaction
• Psychological Factors and Job Satisfaction
• Physical Factors and Job Satisfaction
• Environmental Factors and Job Satisfaction
• Employee Motivation and Employee Retention
• Employee Satisfaction and Employee Retention
• Hypotheses Development
• CHAPTER 3: RESEARCH METHODOLOGY
• Introduction
• Research Design
• Research Philosophy
• Research Approach
• Research Instruments
• Data Collection method
• Primary Data
• Secondary Data
• Population and the Sample
• Sampling Technique
• Procedure for Data Collection
• Data Analysis
• Reliability and Validity
• Research Ethics
• Limitations
• CHAPTER 4: DATA ANALYSIS
• Introduction
• Quantitative Findings
• Correlation of Employee Satisfaction and Employee Retention
• Correlation of Employee Motivation and Employee Retention
• Qualitative Findings
• Importance of Employee Retention
• Employee Motivation and Employee Satisfaction
• Measures to Motivate and Satisfy Employee at Zara
• Employee Motivation, Satisfaction and Turnover
• CHAPTER 5: DISCUSSION
• Introduction
• Discussion

Objectives and Key Themes

This research explores the relationship between employee motivation, job satisfaction, and employee retention at Zara. The study aims to identify key factors influencing employee satisfaction and motivation, and to understand how these factors impact retention rates. It also explores the effectiveness of Zara's current strategies for employee retention.

• Employee motivation and its impact on job satisfaction
• The relationship between job satisfaction and employee retention
• Factors influencing employee motivation and job satisfaction
• Employee retention strategies and their effectiveness
• The case study of Zara and its employee retention practices

Chapter Summaries

• CHAPTER 1: INTRODUCTION / AIMS OF THE RESEARCH This chapter introduces the research topic, provides background information about Zara, and outlines the research aims, objectives, and questions. It also highlights the significance and purpose of the study.
• CHAPTER 2: LITERATURE REVIEW This chapter reviews existing literature on employee retention, focusing on factors influencing job satisfaction, the relationship between motivation and retention, and the impact of employee satisfaction on retention. It also presents hypotheses based on the literature review.
• CHAPTER 3: RESEARCH METHODOLOGY This chapter details the research methodology used in the study, including the research design, philosophy, approach, and instruments. It also describes the data collection methods, sample selection, and data analysis techniques used.
• CHAPTER 4: DATA ANALYSIS This chapter presents the quantitative and qualitative findings of the research, analyzing the correlation between employee satisfaction and retention, and the relationship between employee motivation and retention. It also explores key findings related to employee motivation and satisfaction at Zara.
• CHAPTER 5: DISCUSSION This chapter provides a comprehensive discussion of the research findings, exploring the implications of the results and relating them to the existing literature. It also highlights the key contributions of the study.

Keywords

This research focuses on employee retention, job satisfaction, employee motivation, and the case study of Zara. It utilizes both quantitative and qualitative research methods to analyze the relationship between these factors and their impact on employee retention rates. The study explores key themes such as employee engagement, workplace culture, and the effectiveness of retention strategies.

Details

• College: University of Edinburgh (College of Arts, Humanities and Social Sciences)
• Grade: A
• Author: Nashra Rafiq (Author)
• Publication Year: 2020
• Pages: 65
• Catalog Number: V1361182
• ISBN (eBook): 9783346884497
• ISBN (Book): 9783346884503
• Language: English
• Tags: employee satisfaction employee retention employee motivation importance of employee retention job satisfaction employee engagement motivation employee satisfaction surveys employee engagement and job satisfaction employee retention meaning factors that effect employees motivation employee retention strategies employee engagement and motivation impact of low employee motivation levels at work important of employee retention strategy satisfaction