This Analysis will focus on how Tesla managed to enter the car industry (Porter´s Five Forces), how they use the mentioned technologies to differentiate from other participants to disrupt the industry (Christensen Module I), and now enter the mass market (Crossing the Chasm). At the end future recommendations for Tesla are given.
The automotive industry is changing fast and adopting new technologies which will play central roles in the future of the industry. First the megatrend within the industry is to shift from the classical petrol engine towards electric vehicles. Second, new technologies for the cars include artificial intelligence (AI), big data & analytics, internet of things (IOT) or autonomous driving.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Car industry analysis using Porter's Five Forces and Tesla changing the industry
- The degree of existing rivalry
- Threat of potential entrants
- Bargaining power of suppliers
- Bargaining power of buyers
- Threat of substitutes
- Analysing Tesla´s product using Christensen Module I
- Crossing the chasm:
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This analysis examines how Tesla entered the automotive industry, its use of disruptive technologies to differentiate itself from competitors, and its subsequent entry into the mass market. It explores how Tesla's unique approach to car design and technology has shifted the industry towards electric vehicles and other innovative technologies.
- Tesla's entry into the car industry using Porter's Five Forces framework
- Tesla's use of disruptive technologies like AI, big data & analytics, and autonomous driving
- The application of the Christensen Module I to understand Tesla's innovative approach
- Tesla's success in entering the mass market through "crossing the chasm"
- The impact of Tesla's innovation on the overall development of electric vehicles
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction sets the stage for the analysis by outlining the changing landscape of the automotive industry and the key trends driving this change. The first chapter explores the competitive dynamics of the car industry using Porter's Five Forces framework, analyzing how Tesla managed to enter this highly competitive market and achieve rapid growth.
The second chapter delves into Tesla's unique product strategy, contrasting its approach to car design and technology with that of established manufacturers. This chapter highlights Tesla's emphasis on disruptive technologies and its vision of the car as a "computer on wheels".
The third chapter examines how Tesla successfully transitioned from a niche market to the mainstream by leveraging the concept of "crossing the chasm".
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this text include the automotive industry, Tesla, electric vehicles, disruptive innovation, Porter's Five Forces, Christensen Module I, crossing the chasm, artificial intelligence, big data & analytics, internet of things, autonomous driving, and the concept of a "computer on wheels".
- Quote paper
- Philipp Rothe (Author), 2021, How Tesla changed the car industry. An innovation analysis, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/1357325
