This essay discusses the market gap for a new luxury hotel in London that caters to the niche of "Generation Z," a demographic group born between 1995-2010 and is characterized by their digital connectivity, diversity, inclusion, and emphasis on experiences. The essay explores the unique consumption patterns of Gen Z, particularly their focus on culinary experiences, which they prioritize over fashion and technology. The essay argues that the hotel industry needs to adapt to the changing needs and expectations of new generations and presents the Famassy Hotel as an innovative solution that meets the demands of Gen Z.
The Famassy Hotel is a luxury hotel that focuses on inclusion, diversity, and sustainability. The hotel aims to provide an experience that is both local and global, with an emphasis on culinary experiences that highlight local culture and adventure. The essay contends that Famassy sets new standards in sustainability and diversity, two areas that are increasingly important to Gen Z. The essay concludes by asserting that hotels must constantly adapt to changing market conditions and demographics and that the Famassy Hotel is well-positioned to meet the needs and preferences of Gen Z, a demographic group that is likely to shape the future of the hotel industry.
Inhaltsverzeichnis (Table of Contents)
- Foreword
- Abstract
- Introduction
- The London Luxury Hotel Industry
- Hotel 1
- Hotel 2
- Hotel 3
- SWOT Analysis
- What are the potential clients looking for?
- The Niche
- The Philosophy
- Famassy Offerings
- Diversity & Integration
- Sustainability
- Mobility
- Bee-Greening
- Roof-Top Garden
- Farm-to-Table...
- Culinary
- #LondonMyssert
- Food Market
- Technology
- Leisure
- Competative Advantage
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to identify a market gap in London for a new luxury hotel. To achieve this, the report conducts an extensive study of current trends and leading hotels in the luxury market. It analyzes the preferences and behaviors of “Generation Z” consumers, who prioritize inclusion, diversity, technology, sustainability, and culinary experiences.
- Consumer behaviour of GenZ
- SWOT analysis of competitors
- Market needs and wants
- Development of a hotel concept for long-term growth in the London hotel sector
- The Famassy Hotel concept - a global family and a new kind of luxury experience
Zusammenfassung der Kapitel (Chapter Summaries)
- Foreword: This section introduces the report and outlines its purpose, focusing on providing innovative solutions for the Famassy Hotel Group and creating a unique experience.
- Abstract: This section provides a concise overview of the report's objectives, methodology, and key findings. It highlights the identification of a market gap within the London luxury hotel industry and introduces the Famassy Hotel concept, designed to cater to the needs and preferences of Generation Z.
- Introduction: This chapter explores the characteristics of Generation Z, emphasizing their reliance on technology, digital connectivity, and their preference for shared experiences and global networking over individual status. The chapter also highlights the significant role of dining and culinary experiences in GenZ's consumption patterns.
- The London Luxury Hotel Industry: This section examines the current state of the luxury hotel industry in London, focusing on three specific hotels - Hotel 1, Hotel 2, and Hotel 3 - and analyzing their strengths, weaknesses, and market positioning.
- SWOT Analysis: This chapter provides a detailed SWOT analysis of the selected hotels, identifying key strengths, weaknesses, opportunities, and threats within the luxury hotel market. The analysis is intended to identify potential areas for improvement and innovation for a new hotel concept.
Schlüsselwörter (Keywords)
This report focuses on the luxury hotel industry, consumer behaviour of GenZ, SWOT analysis, market gap, innovation, diversity, inclusion, sustainability, technology, culinary experiences, and the Famassy Hotel concept.
- Arbeit zitieren
- Anonym (Autor:in), 2021, Exploring the Market Gap for a New Luxury Hotel in London. A Case Study on the GenZ Niche and the Creation of Famassy Hotel, München, GRIN Verlag, https://www.hausarbeiten.de/document/1348601
