In the USA, there has been an increasing enthusiasm in recent years for the business model of the so-called "retail clinic", which experienced a real boom, particularly in the years 2006 to 2008. Supermarket chains and drugstores offer medical services through special and advertising-oriented offers. The decisive factor in their advertising strategy: it has to be fast and cheap.
However, the concept behind the "retail clinics" model is not new. Comparable ideas can also be found in the automotive industry, aviation, gastronomy or retail stores. They specialize in a particular target group, select a particular type of service, have standardized procedures and can thus guarantee a certain quality and offer it cost-effectively on the market. The inventor of "retail clinics" based this on the business model of the McDonald's fast-food restaurant. Customers choose their menu from a limited and low-cost range, as the processes are highly standardized and designed to be customer-friendly.
This paper deals with the business model of "retail clinics" and will present the past and current market situation in the USA. The focus will be particularly on the business management possibilities of this business model. Furthermore, the possibility of transferring this business model to the German health care system will be evaluated by looking at the opportunities and difficulties. Actors in the German healthcare system who might have an interest in this model will also be identified. Finally, comparable concepts that already exist in Germany will be presented.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION.
- THEORETICAL BACKGROUND OF THE BUSINESS MODEL APPROACH
- "RETAIL CLINICS"
- Development and market situation of "retail clinics".
- Business model approach of "retail clinics".
- Performance Model.
- Production Model.
- Market Model.
- Cost model...
- Revenue model.
- THE "RETAIL CLINIC" APPROACH IN GERMANY
- Difficulties..
- Opportunities
- INTERESTED PARTIES IN THE CONCEPT OF "RETAIL CLINICS"...
- Interested actors
- Similar concepts in Germany.
- BIBLIOGRAPHY............
- LIST OF FIGURES.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This elaboration focuses on the business model of "retail clinics" and aims to present the current and prevailing market situation in the USA, emphasizing the business opportunities of this model. The possibility of transferring the model to the German healthcare system is assessed by analyzing opportunities and difficulties. It also identifies potential actors within the German healthcare system who could be interested in this model. Finally, the text explores comparable concepts already present in Germany today.
- Business model of "retail clinics" in the USA
- Market opportunities of "retail clinics"
- Potential for transferring the model to the German healthcare system
- Opportunities and difficulties of transferring the model
- Interested actors in the German healthcare system
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the concept of "retail clinics" and their emergence in the USA, particularly between 2006 and 2008. It highlights the concept's roots in other industries, such as automotive, aviation, gastronomy, and retail, emphasizing the focus on specific target groups, standardized procedures, and cost-effective service delivery.
- Theoretical background of the business model approach: This chapter explores the various definitions and sub-models of the business model approach, highlighting the importance of analyzing both internal and external factors for companies to ensure future success. The chapter outlines the key components of the business model approach: Performance Model, Market Model, Production Model, Cost Model, and Revenue Model.
- "Retail Clinics": This chapter delves into the specific business model of "retail clinics", discussing the development and current market situation. It examines the individual components of the business model approach, such as the Performance Model, Production Model, Market Model, Cost Model, and Revenue Model, in the context of "retail clinics."
- The "Retail Clinic" Approach in Germany: This chapter focuses on the potential of "retail clinics" in the German healthcare system, exploring the existing opportunities and challenges. It examines the feasibility of implementing the "retail clinic" model in the German context.
- Interested Parties in the Concept of "Retail Clinics": This chapter identifies key actors within the German healthcare system who could potentially benefit from the implementation of "retail clinics". It also explores similar concepts already existing in Germany.
Schlüsselwörter (Keywords)
The text primarily revolves around the concept of "retail clinics," their business model, and their potential implementation in the German healthcare system. Key themes include the development of "retail clinics" in the USA, the application of the business model approach, the comparison of the US and German healthcare systems, and the potential impact of "retail clinics" on various actors in the German healthcare system.
- Arbeit zitieren
- Anonym (Autor:in), 2015, The Retail Clinics business model. Analysis of the market environment and situation, München, GRIN Verlag, https://www.hausarbeiten.de/document/1319028
