The medium Television in Germany looks back on a more than 70-years old history. Since the first regular television programme was broadcasted in 1935 – which has been the first worldwide – television was subject of permanent change. Broadcasting and recording techniques, end devices, public perception and acceptance and content developed significantly over the decades. Starting with a single channel broadcasting black and white free-to-air, today consumers with the proper equipment can receive hundreds or even thousands of different channels that serve every imaginable need. Free-to-air broadcasting was little by little replaced by cable and satellite broadcasting, starting in 1983 respectively in 1988. Hand in hand with the digitisation era a new medium arose in the 1990’s: broadcasting via the internet. Due to high bandwidth requirements this distribution channel developed slowly. Even nowadays this represents the bottleneck of the potential “TV of the future”, called Internet Protocol Television (IPTV). However, IPTV has yet earned an early round of applause which is legitimated by the numerous advantages it offers for the consumer as well as for the distributer, content provider and advertiser.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem Formulation
- Research Questions
- Methodology
- Thesis Organisation
- Terms and Definitions
- IPTV
- Technological Fundamentals of IPTV
- The IPTV Value Chain
- Internet TV
- Hybrids
- Literature Review
- Theoretical Framework
- Market Analysis - Porter's Five Forces
- Threat of New Entrants
- Intensity of Rivalry among Existing Competitors
- Threats of Substitute Products or Service
- Bargaining Power of Buyers
- Bargaining Power of Suppliers
- Business Model Theory
- Market Overview
- Player in the Market
- Legal Framework
- Licensing of content
- Market Drivers & Restraints
- Case Study T-Home
- Company Description
- Analysis of German IPTV Market with Porter's Five Forces
- Threat of New Entrants
- Intensity of Rivalry among Existing Competitors
- Pressure from Substitute Products
- Bargaining Power of Buyers
- Bargaining Power of Suppliers
- Conclusion
- The Business Model of T-Home
- The Business Model Framework
- Critical Design Issues for IPTV in Germany
- The Architecture of T-Home
- The T-Home Revenue Model
- Further IPTV Revenue Models
- Results
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This thesis aims to analyze the German IPTV market and specifically examines the business model of T-Home. It explores the feasibility of IPTV as a revenue source for telecommunication companies in Germany, while considering the competitive landscape, critical design issues, and potential for future growth.
- The Evolution of Television in Germany
- The German IPTV Market and its Competitive Landscape
- The Business Model of T-Home
- Critical Design Issues for IPTV in Germany
- The Potential for Growth and Future Development of IPTV in Germany
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides an overview of the development of television in Germany and introduces the problem of declining profits for telecommunication companies in the face of increasing competition. It highlights the rise of IPTV as a potential new revenue source and outlines the research questions and methodology of the thesis.
Chapter 2 defines key terms and concepts related to IPTV, including its technological fundamentals, the IPTV value chain, and the differences between IPTV and internet television. It also explores the concept of hybrid television services that combine features of both.
Chapter 4 provides a theoretical framework for the analysis of the German IPTV market. It utilizes Porter's Five Forces to assess the competitive landscape and examines business model theory to understand the key components of successful IPTV business models. Chapter 5 presents an overview of the German IPTV market, including key players, the legal framework, and licensing of content.
Chapter 6 focuses on a case study of T-Home, Deutsche Telekom's IPTV service. It analyzes the German IPTV market from the perspective of T-Home, examining the threat of new entrants, the intensity of rivalry, and the bargaining power of buyers and suppliers. The chapter also delves into the business model of T-Home, outlining its design, architecture, revenue model, and potential for future expansion.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this thesis include Internet Protocol Television (IPTV), telecommunication, business models, German market, competitive landscape, Porter's Five Forces, T-Home, Deutsche Telekom, revenue models, and critical design issues. The work examines the feasibility of IPTV as a revenue source for telecommunication companies in the competitive German market.
- Arbeit zitieren
- Nikolas Fritz (Autor:in), 2008, Internet Protocol Television in Germany – Analysing Business Models for Market Success, München, GRIN Verlag, https://www.hausarbeiten.de/document/118703
