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Die Bekanntheit von Verlagsmarken
Eine empirische Kurzstudie
Autor:in:
Johannes Lämmerhirt (Author)
,
Gunther Heinrich (Author)
,
Martin Engstler (Author)
Category:
Scientific Study , 2013
Price:
US$ 0.99
Einführung einer neuen Kinder- und Jugendbuchmarke am deutschen Verlagsmarkt. Kommunikationskonzept
„Le cheval blanc“
Autor:in:
Sarah Kästner (Author)
Category:
Term Paper , 2010 , Grade: 1,0
Price:
US$ 16.99
Marketing im Verlagswesen. Wie werben Verlage für Bücher?
Autor:in:
André Lewrentz (Author)
Category:
Term Paper , 2012 , Grade: 1,7
Price:
US$ 18.99
Markenbildung im Verlagswesen. Die "Edition Suhrkamp"
Autor:in:
Jenny Muth (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,3
Price:
US$ 16.99
Der "Kulturverleger“ als neuer Verlagstypus. Kultureller Anspruch und das Verlagsprogramm des S. Fischer Verlags um 1900
Die Kapitalisierung von "Phantasiewerten"
Autor:in:
Jonas Schreiber (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,3
Price:
US$ 16.99
Der Verlagsvertrag in Buchverlagen
Autor:in:
Dorothea Goeth (Author)
Category:
Presentation (Elaboration) , 2004 , Grade: gut
Price:
US$ 0.99
Das Verlagshaus Gruner + Jahr
Autor:in:
Manuela Freese (Author)
Category:
Term Paper , 2002 , Grade: 1-2
Price:
US$ 15.99
Das Verlagshaus Ullstein
Projektarbeit zu seiner Geschichte, wichtigen Zeitungen und Zeitschriften, und Ullstein als Mutterhaus des deutschen Medienmarketings
Autor:in:
Carol Petri (Author)
Category:
Project Report , 2008 , Grade: 1,7
Price:
US$ 15.99
Die Verlagsgeschichte bzw. -politik des S. Fischer Verlags und Rowohlt Verlags unter besonderer Berücksichtigung des Belletristikangebots
Dargestellt an ausgewählten Verlegerpersönlichkeiten
Autor:in:
Tobias Schmitt (Author)
Category:
Diploma Thesis , 2012 , Grade: 1,1
Price:
US$ 0.99
Markenbildung in der Buchbranche: Der Beltz-Verlag
Autor:in:
Anonym (Author)
Category:
Term Paper , 2015 , Grade: 13 Punkte
Price:
US$ 16.99
Der Verlag als Marke
Die Etablierung von Penguin Books durch werbepsychologische Ästhetik seiner Buchreihengestaltung
Autor:in:
Jessica Fäcks (Author)
Category:
Term Paper , 2012 , Grade: 1,3
Price:
US$ 16.99
Kundenbindung im Verlagswesen
Entwicklung von innovativen Kundenbindungsinstrumenten für einen mittelständischen Fachverlag
Autor:in:
Maik Obermueller (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,5
Price:
US$ 42.99
Kurze Einführung in das Urheber- und Verlagsrecht
Autor:in:
Prof. Dr. Peter Lutz (Author)
Category:
Textbook , 2013
Price:
US$ 0.-
Print unter Druck - Innovationen im Verlagswesen
Autor:in:
Sara Ebru Kisioglu (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 34.99
Management von Dienstleistungsmarken
Autor:in:
Yvonne Bechtold (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: 2,5
Price:
US$ 34.99
Aktuelle Entwicklungen des Suhrkamp Verlags
Der Umzug von Frankfurt nach Berlin
Autor:in:
Diplom-Bibliothekarin Nicole Fuchs (Author)
Category:
Term Paper , 2009 , Grade: 2,0
Price:
US$ 16.99
Die Bauer Verlagsgruppe - Unternehmens- und Marketingstrategie
Autor:in:
M.A. Katja Seidel (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,7
Price:
US$ 21.99
Die Insel-Bücherei. Stefan Zweig und die bedeutendste Reihe des Insel-Verlags
Autor:in:
Stephanie Lihs (Author)
Category:
Term Paper , 2013 , Grade: 1,3
Price:
US$ 18.99
Preisbildung in der Buchverlagsbranche
Autor:in:
Oliver Gluth (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3
Price:
US$ 15.99
Lesezirkel - Vor- und Nachteile für die Verlagswirtschaft
Autor:in:
Katja Weiße (Author)
Category:
Seminar Paper , 2011 , Grade: 2,0
Price:
US$ 16.99
Verlagslandschaft und Buchhandel im 18. Jahrhundert
Autor:in:
Master of Arts Alexander Eichler (Author)
Category:
Seminar Paper , 2010 , Grade: 2,0
Price:
US$ 16.99
Markenmanagement einer Dienstleistungsmarke - Der Wandel von Viag Interkom zu O2
Autor:in:
Tanja Zimmermann (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 2
Price:
US$ 19.99
Vom Beeinflussungsmarketing zum Beziehungsmarketing
Analyse der steigenden Relevanz der Interaktion zwischen Unternehmen und Kunden
Autor:in:
Patrick Jonas (Author)
Category:
Diploma Thesis , 2008 , Grade: 2,1
Price:
US$ 34.99
Content Syndication als Lösung der Krise des deutschen Verlagswesens?
Betrachtung der Vor- und Nachteile
Autor:in:
Tobias Antoni (Author)
Category:
Term Paper , 2018 , Grade: 1,7
Price:
US$ 18.99
Bildungsmarketing
Aktionsinstrumente des Bildungsmarketings
Autor:in:
Tobias Mesa (Author)
Category:
Term Paper (Advanced seminar) , 2009 , Grade: 2,0
Price:
US$ 19.99
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