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Why are so many companies trying to standardize their global marketing mixes? With examples show the limitations to this approach!
Autor:in:
Stefan Lüer (Author)
Category:
Seminar Paper , 2003 , Grade: 2,0
Price:
US$ 17.99
What makes a brand authentic? The example of "The Body Shop"
Autor:in:
B.A. Katharina Maute (Author)
,
Jennifer Borchers (Author)
Category:
Term Paper , 2013 , Grade: 1
Price:
US$ 17.99
Wal Mart Business Case Study
Autor:in:
M.B.A. Nihat Canak (Author)
Category:
Research Paper (undergraduate) , 2006 , Grade: 1.0
Price:
US$ 17.99
VW Phaeton - Did Zeus' anger hit sales of Volkswagen's luxury car
Autor:in:
Sven Röhm (Author)
Category:
Essay , 2003 , Grade: 74% (A) entspricht 1,0
Price:
US$ 18.99
Using means-end chains and hierarchical value-maps
Autor:in:
Jan-Christoph Kischkewitz (Author)
Category:
Essay , 2006 , Grade: 9/10
Price:
US$ 17.99
Understanding and Planning Strategic Marketing. The Example of Tesco Plc.
Autor:in: Anonymous
Category:
Essay , 2019
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US$ 17.99
Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process
Autor:in:
Sven Adrian (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Towards Customer Equity: should marketers shift focus from brand equity?
Autor:in:
Malini Majumdar (Author)
Category:
Scientific Essay , 2009
Price:
US$ 17.99
The utilization of customer journey mapping in the automotive industry
Autor:in:
Tobias Staudt (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,2
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US$ 17.99
The use of scent and music in the consumer goods marketing
Autor:in:
Bachelor Nina Obbelode (Author)
Category:
Term Paper , 2008 , Grade: gut
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US$ 16.99
The role of perception in consumer behaviour
Autor:in:
Marco Erlenkamp (Author)
Category:
Seminar Paper , 2004 , Grade: 1,3
Price:
US$ 17.99
The Relation of Happiness and Social Capital. Analysis based on the World Value Survey
Autor:in:
Henrike Diesing (Author)
Category:
Essay , 2013 , Grade: 1.33
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US$ 16.99
The Policy of Internal Innovation and External Acquired Technologies
Autor:in:
Business Administrator Mutinda Jackson (Author)
Category:
Essay , 2018 , Grade: A-
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US$ 6.99
The "Mexx" Brand. Strategic Audit, SWOT Analysis and Brand Rejuvenation Strategy
Autor:in:
Karina Oborune (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: A
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US$ 6.99
The Measurement of Customer Satisfaction
Existing Research, Comparison of Different Methods, and Critical Appraisal
Autor:in:
David Willemsen (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 31.99
The meaning of arts for brands
The example of the Austrian chocolatier Zotter
Autor:in:
B.A. Katharina Maute (Author)
Category:
Term Paper , 2012 , Grade: 1
Price:
US$ 18.99
The Marketing Strategy of Innocent Drinks
Autor:in:
Lioba Frings (Author)
Category:
Essay , 2015 , Grade: 1,3
Price:
US$ 6.99
The low-cost airline Ryanair
A critical evaluation of the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration
Autor:in:
Stefanie Hoffmann (Author)
Category:
Essay , 2006 , Grade: B+
Price:
US$ 17.99
The Internationalization of KFC
Autor:in:
B.A. International Management Nadine Ghanawi (Author)
Category:
Seminar Paper , 2012 , Grade: 1,3
Price:
US$ 14.99
The Importance to Marketers to understand Human Motivation
Autor:in: Anonymous
Category:
Essay , 2003 , Grade: 72 = 1,0 (A)
Price:
US$ 17.99
The impact of multi-vendor loyalty programs on the consumers' online purchase process
An investigation based on Payback
Autor:in:
M.Sc. Vanessa Ostertag (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1.3
Price:
US$ 16.99
The Impact of Mobile Services on the Interaction between Airlines and Passengers
Autor:in:
Markus Biedermann (Author)
,
Doron Levy (Author)
Category:
Term Paper , 2013
Price:
US$ 18.99
The Impact of Interactive Media on Consumer Buying Behavior
A Case Study Analysis on Television Home Shopping
Autor:in:
Leonie Matzick (Author)
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 16.99
The home security company "Ring". Entry in the market of western Europe
Autor:in:
Eric Carstensen (Author)
Category:
Term Paper (Advanced seminar) , 2020 , Grade: 3
Price:
US$ 6.99
The Growth of "Innocent Drink Ltd."
Autor:in:
Corinna Schmidt (Author)
Category:
Essay , 2008 , Grade: First / 74
Price:
US$ 6.99
The future of inflight entertainment in Europe, according to passenger expectations
How the airline industry should embrace, and not fear, consumer technology.
Autor:in:
Jasmin Schawalder (Author)
Category:
Master's Thesis , 2013 , Grade: 19/20
Price:
US$ 51.99
The Entertainment King. A Case Study of Walt Disney Co.
Autor:in: Anonymous
Category:
Case Study , 2014 , Grade: 1,3
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US$ 17.99
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Research Paper (undergraduate) , 2010 , Grade: 3.5 (A-)
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US$ 19.99
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US$ 20.99
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Term Paper (Advanced seminar) , 2020 , Grade: 3
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Master's Thesis , 2006 , Grade: 1,0
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US$ 36.99
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Essay , 2020 , Grade: 1,7
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Master's Thesis , 2006 , Grade: 9
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US$ 36.99
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Term Paper , 2016 , Grade: 1,3
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Term Paper , 2010 , Grade: 2,3
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Autor:in:
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Master's Thesis , 2010 , Grade: 1,3
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US$ 36.99
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Term Paper , 2002 , Grade: 2,3 (B)
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US$ 17.99
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Master's Thesis , 2012 , Grade: 1.3
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Category:
Diploma Thesis , 2004 , Grade: 1,0
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Seminar Paper , 2010 , Grade: 70%
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Autor:in: Anonymous
Category:
Seminar Paper , 2015 , Grade: 1,0
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Term Paper , 2001 , Grade: A
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Term Paper (Advanced seminar) , 2004 , Grade: 1,0
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Term Paper (Advanced seminar) , 2014 , Grade: 2,0
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Seminar Paper , 2005 , Grade: 69%
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Term Paper (Advanced seminar) , 2018 , Grade: 1,7
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Term Paper (Advanced seminar) , 2016 , Grade: 1,0
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Bachelor Thesis , 2009 , Grade: 1,7
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Term Paper , 2010 , Grade: 1,0
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Term Paper (Advanced seminar) , 2010 , Grade: 8 (Niederlande)
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Term Paper (Advanced seminar) , 2010 , Grade: 2,0
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Autor:in:
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Diploma Thesis , 2004 , Grade: 1,7 (A-)
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Project Report , 2014 , Grade: B
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Project Report , 2012 , Grade: A
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Essay , 2011 , Grade: A
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Research Paper (undergraduate) , 2003 , Grade: 1,9 (B+)
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Research Paper (postgraduate) , 2002 , Grade: 1,3 (A)
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Essay , 2011 , Grade: A
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Seminar Paper , 2010 , Grade: 1,7
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Term Paper , 2010 , Grade: A
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Master's Thesis , 2010 , Grade: 8
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Diploma Thesis , 2005 , Grade: 1,3
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Category:
Intermediate Examination Paper , 2004 , Grade: 77% (A)
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Essay , 2009 , Grade: 1
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About “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?”
Autor:in:
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Category:
Essay , 2011 , Grade: 2,0
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Category:
Term Paper , 2017 , Grade: 1,7
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Master's Thesis , 2008 , Grade: 1,6
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Category:
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Category:
Term Paper , 2006 , Grade: excellent (A)
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Category:
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