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erlebnisorientierte_kommunikation
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Entwicklung eines Eventmarketing-Konzeptes unter Berücksichtigung der Nachhaltigkeit am Beispiel der Continental AG
Mit welchen Fußball-Eventmarketing-Maßnahmen kann die Continental AG ihre Händler nach der FIFA WM 2006™ einbinden, um die definierten Ziele des Unternehmens zu verfolgen?
Autor:in:
Volker Hillmer (Author)
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Diploma Thesis , 2006 , Grade: 2,0
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US$ 36.99
Ein Eventmarketing – Konzept in der Praxis: Das Alpina B7 Event in Kalifornien
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Christian Hirschberger (Author)
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Research Paper (undergraduate) , 2012 , Grade: 1.3
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US$ 16.99