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Why do satisfied customers defect? A look at the concept of “customer satisfactions” and its shortcomings
Autor:in:
Thomas Bister-Füsser (Author)
Category:
Scientific Essay , 2011
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The effect of branding on the development of a company with an example of Puma
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Brand Management of Luxury Goods: Mercedes and BMW
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Category:
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Term Paper , 2006 , Grade: excellent (A)
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