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Mythen in der Markenwelt. Eine Analyse der Marke Marlboro
Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cowboys
Autor:in:
Isabel Krause (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
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US$ 33.99
Die Kindfrau in der Werbung - zu einer Phänomenologie und Psychologie
Autor:in:
Mag. Sylvia Buchacher (Author)
Category:
Diploma Thesis , 2007 , Grade: 1
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US$ 36.99