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Markenbildung im Internet
Autor:in:
Supachat Philuk (Author)
Category:
Seminar Paper , 2001 , Grade: 2,0
Price:
US$ 18.99
Gebäudetechnik in Rechenzentren
Autor:in:
Sandra Wieseckel (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 1,7
Price:
US$ 17.99
Einfach managen
Autor:in:
Manuela Schweizer (Author)
Category:
Research Paper (undergraduate) , 2003 , Grade: 2,0
Price:
US$ 17.99
Markentransfers unter Nutzung neuer Sub-Brands
Autor:in:
Moritz Kothe (Author)
Category:
Term Paper (Advanced seminar) , 2002 , Grade: 2,3
Price:
US$ 17.99
Future Brands - Markenführung in einer vernetzten Welt
Autor:in:
Martin Taller (Author)
Category:
Diploma Thesis , 2002 , Grade: 1,7
Price:
US$ 44.99
Durex - Brand Analysis
Autor:in:
Alexandre Georjon (Author)
Category:
Term Paper , 2003 , Grade: A-
Price:
US$ 17.99
Market Segmentation and Branding in the Hotel Industry
With Special References to Hilton Cooperation
Autor:in:
Nora Burkard (Author)
Category:
Seminar Paper , 2003 , Grade: 1,3 (A)
Price:
US$ 15.99
"Der Brand" von Jörg Friedrich - Eine kritische Analyse
Autor:in:
Andreas Feld (Author)
Category:
Literature Review , 2004 , Grade: 2,3
Price:
US$ 14.99
Zur Bedeutung von Kategorien und Schemata beim Aufbau und Steuerung von Marken
Autor:in:
Sebastian Huber (Author)
Category:
Term Paper , 2004 , Grade: 2,0
Price:
US$ 18.99
Brand Analysis of Lion Nathan China
Autor:in:
Frauke Strathkötter (Author)
Category:
Term Paper , 2003 , Grade: 2,0 (B)
Price:
US$ 17.99
BMW Brand Audit
Autor:in:
Marion Maguire (Author)
Category:
Scientific Study , 2004 , Grade: A
Price:
US$ 18.99
Brands in the Retrospective. A consumer motivation study
Autor:in:
Nora Henning (Author)
Category:
Master's Thesis , 2004 , Grade: 8 (1,7)
Price:
US$ 36.99
Successful Branding in the Financial Sector
Autor:in:
Steffen Leditschke (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
A New Theory of Branding for the Online Environment?
Autor:in:
Volker Schmid (Author)
Category:
Term Paper , 2005 , Grade: A
Price:
US$ 17.99
Branding, Positioning and Segmentation at Volkswagen
Autor:in:
Volker Schmid (Author)
Category:
Term Paper , 2005 , Grade: A
Price:
US$ 17.99
Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images
Autor:in:
Jascha Walter (Author)
Category:
Seminar Paper , 2005 , Grade: 2-
Price:
US$ 15.99
Zum Einfluss des Brand Equity auf den Customer Equity - dargestellt am Beispiel einer Betriebstypenmarke
Autor:in:
Andreas Becker (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,3
Price:
US$ 36.99
Successful Branding - A critical examination of Customer Experience Management for Persona International
Autor:in:
Antje Walliser (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,5
Price:
US$ 111.99
Ostpolitik der CDU/CSU 1960/70 - Eine politische Alternative zu Willy Brands Ostpolitik?
Autor:in:
Sascha Woditsch (Author)
Category:
Term Paper , 2004 , Grade: 2+
Price:
US$ 15.99
Das Spiel mit dem Leser bei Calvinos 'Wenn ein Reisender in einer Winternacht' und Schmidts 'Brand's Haide'
Autor:in:
Maria Benz (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 2
Price:
US$ 15.99
The Role of Price for Premium Brands - The Case of the Automotive Industry
Autor:in:
Gunnar Klaming (Author)
Category:
Scientific Essay , 2006 , Grade: 10 von 10 (Schweiz)
Price:
US$ 19.99
Brand Potential Index - Darstellung und Anwendungsmöglichkeiten
Autor:in:
Rita Salviti (Author)
Category:
Term Paper (Advanced seminar) , 2004 , Grade: 1,3
Price:
US$ 18.99
Get the Sony Style - a case study on Sony`s marketing, branding and advertising strategies
Autor:in: Anonymous
Category:
Term Paper , 2006 , Grade: excellent (A)
Price:
US$ 17.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Brand Community Events als innovatives Kommunikationsmedium für Markenartikelhersteller
Autor:in:
Wiebke Weber (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 36.99
Co-Branding as a brand strategy. An analysis from the resource-based view
Autor:in:
Frédéric Begemann (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 90.99
Private Label Brands at ASDA
Why Supermarket Retailers Should Understand Consumer Behaviour
Autor:in:
Valentin Nehls (Author)
Category:
Seminar Paper , 2005 , Grade: 69%
Price:
US$ 17.99
Rüdiger Brand: 'das ein groß Gelächter ward.' - Wenn Repräsentation scheitert
Mit einem Exkurs zum Stellenwert literarischer Repräsentation
Autor:in:
Nathalie Kónya-Jobs (Author)
Category:
Presentation (Elaboration) , 2004 , Grade: 2,0
Price:
US$ 14.99
International Branding - An Internationalization Approach on the Marketing Level
Autor:in:
Robert Tönnis (Author)
Category:
Term Paper (Advanced seminar) , 2005 , Grade: 1,3
Price:
US$ 18.99
Die Produktmarke aus soziologischer Perspektive - Eine Studie zum Konsumentenvertrauen
Autor:in:
Kristin Hoppert (Author)
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 36.99
Brand Valuation im professionellen Teamsport
Autor:in:
Dipl. Betriebswirt Florian Henle (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Kultmarketing: Charakteristika, Anwendungsbereiche und Implikationen für das Brand Management
Autor:in:
Roland Theierl (Author)
Category:
Diploma Thesis , 2007 , Grade: Gut
Price:
US$ 36.99
Kaiser Nero und der Brand Roms
Autor:in:
Johannes Steffens (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 14.99
Das Konstrukt der Markenpersönlichkeit. Eine vergleichende Analyse für unterschiedliche Markentypen
Autor:in:
Diplom-Ökonom Christoph Sandstede (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Einführung, Positionierung und Performance von Handelsmarken: Spieltheoretische Ansätze und empirische Befunde
Autor:in:
Iven Jainta (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Die Berücksichtigung des Markenwertes im Rahmen der Unternehmensbewertung
Eine kritische Analyse
Autor:in:
Andreas Pyrcek (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Brand Portfolio Management. Basic principles and recent trends
Shown in context of a consumer goods company
Autor:in:
Diplom Kaufmann (FH), B.A. (hons) Frank Piotraschke (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 18.99
Alexander der Große und der Brand von Persepolis
Eine Suche nach Gründen
Autor:in:
Knut Kasche (Author)
Category:
Seminar Paper , 2007 , Grade: 2,0
Price:
US$ 14.99
Feedback Effects of Brand Extensions
An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
Autor:in:
Tanja Winterberg (Author)
Category:
Seminar Paper , 2007 , Grade: 1,0
Price:
US$ 18.99
Der Brand Roms - Das Problem der Schuldigen und die Folgen
Autor:in:
Stephanie Dahmen (Author)
Category:
Term Paper , 2004 , Grade: 1,0
Price:
US$ 14.99
Kriterien zur Auswahl von Leistungskategorien bei Brand- und Line-Extensions
Autor:in:
David Ohrndorf (Author)
Category:
Seminar Paper , 2000 , Grade: 1,7
Price:
US$ 0.99
Employer Branding. Marketing the company as an attractive employer
Autor:in:
Arend Grünewälder (Author)
Category:
Seminar Paper , 2007 , Grade: 1,7
Price:
US$ 16.99
Status quo und Entwicklungspotentiale von Handelsmarken im internationalen Vergleich
Analyse am Beispiel der Getränkebranche
Autor:in:
Alla Malkis (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Auftritte von Real-Life-Marken in der virtuellen Parallelwelt Second Life
Autor:in:
Bachelor of Arts Anja Schütz (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,3
Price:
US$ 18.99
Symbolic use of brands
Autor:in:
Mag.Bakk Florian Meisel (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 2
Price:
US$ 16.99
What do you think about Brand Communities?
An insight of consumers' perception towards brand communities and the idea of mutual benefits
Autor:in:
Bastian Storch (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,1
Price:
US$ 18.99
Multi Dimensional Approach to Brand Building - A Conceptual Model for Indian Retailers
Autor:in:
Dr. Vibhuti Tripathi (Author)
,
Anitabh Pandey (Author)
Category:
Research Paper (postgraduate) , 2008 , Grade: A
Price:
US$ 16.99
Der Wert von Marken. Eine vergleichende Analyse mit aktuellen Bewertungsmodellen
Autor:in:
Marc Hesse (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
National Branding
Autor:in:
Jurica Kis (Author)
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Grundlagen des Corporate Branding. Die Führung einer Unternehmensmarke
Autor:in:
Jens Walther (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 31.99
Store Brands: Handelsunternehmen als Marke
Autor:in:
Jean Maurice Port (Author)
Category:
Seminar Paper , 2008 , Grade: 2,4
Price:
US$ 16.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Self-Brand connecting Communities
Die Bedingungsfaktoren von Brand Communities am Beispiel der Marke Smart
Autor:in:
Konrad Brylla (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 41.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
HR Marketing From Job Advertising to Employer Branding
Autor:in:
Julia Wimmers (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: 1.0
Price:
US$ 16.99
Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
Autor:in:
Jessica Salver (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,0
Price:
US$ 36.99
Horizontale Markenstrategien
Autor:in:
Diplom-Kaufmann Stefan Klein (Author)
Category:
Seminar Paper , 2006 , Grade: 3
Price:
US$ 16.99
IT Mitarbeiter Identifikation mit der Unternehmensmarke als strategischer Erfolgsfaktor
Wie kann eine hohe IT Mitarbeiter Identifikation erreicht werden ?
Autor:in:
Marcel Piller (Author)
Category:
Master's Thesis , 2009 , Grade: noch keine (Feb. 2010)
Price:
US$ 36.99
The China Brand Report
An overview of China's biggest and most valuable brands
Autor:in:
Tobias Reinold (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: 1,3
Price:
US$ 31.99
Local and Global Management of Branding, Identity and Image
Autor:in:
Felix Zimmermann (Author)
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 14.99
Hamburg vs. Munich: Which City Brand Has the Edge?
Autor:in:
Lilly Marlene Kunkel (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1.3
Price:
US$ 36.99
International Marketing and Communication
Country of Origin
Autor:in:
Artur Gleyberman (Author)
Category:
Essay , 2009 , Grade: 80% very good
Price:
US$ 6.99
Erklärungsmuster zur Beurteilung von Markenallianzen
Ein Überblick über verwendete Theorien
Autor:in:
Julia Elbrecht (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Jugend und Protest im 20. Jahrhundert
Historische Analyse des Jugendprotestes vom Kaiserreich bis zur Gegenwart
Autor:in:
Dr. Volker Brand (Author)
Category:
Diploma Thesis , 1991 , Grade: 1
Price:
US$ 36.99
Applied Marketing Strategy - The Rocker Hotel Sunderland
Autor:in:
Miriam Mennen (Author)
Category:
Project Report , 2007 , Grade: 84 % - A
Price:
US$ 18.99
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Autor:in:
Miriam Mennen (Author)
Category:
Bachelor Thesis , 2005 , Grade: 70 % - A
Price:
US$ 19.99
Audio-Branding. Die Wirkung von Musik in der Werbung
Autor:in:
Dipl.-Kfm. (FH) Fabian Litzendorf (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 15.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
Der Ausbruch des deutsch - französischen Krieges 1870 und seine Rezeption in ausgewählten deutschen und französischen Schulbüchern
Autor:in:
Dr. Volker Brand (Author)
Category:
Seminar Paper , 1987
Price:
US$ 14.99
Jugendkulturen und jugendliches Protestpotential
Sozialgeschichtliche Untersuchung des Jugendprotestes von der Jugendbewegung zu Beginn des Jahrhunderts bis zu den Jugendkulturen der gegenwärtigen Risikogesellschaft
Autor:in:
Dr. Volker Brand (Author)
Category:
Doctoral Thesis / Dissertation , 1992
Price:
US$ 41.99
Erfolgsfaktoren der Markendehnung
Autor:in:
Claudia Grodno (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Google's main brands in a GE Matrix
International Marketing Strategy: Google's major brands in a portfolio analysis
Autor:in:
Max Adler (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,9
Price:
US$ 16.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
Strategische Nutzung von Markengemeinschaften
Autor:in:
Steven Schepurek (Author)
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 14.99
Reziproke Wirkungen von temporären Produktlinienerweiterungen auf die Stammmarke
Reciprocal effects of temporary product line extensions to the master brand
Autor:in:
Tim Becker (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Zur Gesellschaftskritik im Werk Arno Schmidt am Beispiel der Trilogie „Nobodaddy´s Kinder“
Autor:in:
B.A. Marco Schindler (Author)
Category:
Seminar Paper , 2009 , Grade: 1,7
Price:
US$ 14.99
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 36.99
Apple's Secret of Success
Traditionelles Marketing & Kult Marketing
Autor:in:
Sascha Schneiders (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,2
Price:
US$ 36.99
Aspekte der Werbesprache
Aktuelle Anzeigen von Automobilherstellern
Autor:in:
Manuel Däbritz (Author)
Category:
Term Paper , 2008 , Grade: 1,0
Price:
US$ 17.99
Global Brands & Culture
Transformations towards a globally unified culture of consumption
Autor:in:
Stefan Geissel (Author)
Category:
Seminar Paper , 2006 , Grade: 1,3
Price:
US$ 16.99
Reduktion des Risikos beim Marketing im Web 2.0
Organisatorische, technische und rechtliche Maßnahmen
Autor:in:
Tobias Buchberger (Author)
Category:
Bachelor Thesis , 2008 , Grade: 2,0
Price:
US$ 20.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
Name letter Branding
How our name can predict the preference for certain products
Autor:in:
Barbara Bilyk (Author)
Category:
Seminar Paper , 2010 , Grade: 1,0
Price:
US$ 17.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Category:
Term Paper , 2010 , Grade: 1- (A-)
Price:
US$ 17.99
Qualitative und quantitative Methoden der Markenpositionierung und Markenbewertung in der Modebranche
Autor:in:
Dipl.-Betriebswirt Markus Reheis (Author)
Category:
Scientific Essay , 2010 , Grade: 1,5
Price:
US$ 31.99
Operatives Marketing von Puma Fußball
Autor:in:
Diplom-Pädagoge Sean Miller (Author)
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 17.99
Brand Roms unter Kaiser Nero
Eine Untersuchung der Schuldfrage
Autor:in:
Marcel Teiner (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,0
Price:
US$ 14.99
Kriterien für die Eignung eines Markennamens als Dachmarke
Am Beispiel "Nivea"
Autor:in:
Volker Ahmad Qasir (Author)
Category:
Term Paper , 2007 , Grade: 2,0
Price:
US$ 17.99
Die deutsche auswärtige Kultur- und Bildungspolitik in Israel
Unter besonderer Berücksichtigung der Vermittlung eines realitätsnahen und differenzierten Deutschlandbildes vor dem Hintergrund der Shoah
Autor:in:
Sebastian Schwärzl (Author)
Category:
Diploma Thesis , 2007 , Grade: sehr gut (1,0)
Price:
US$ 36.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Problematik des Imagetransfers als Instrument des Retro-Marketing aus Sicht einer Historischen Brand Community am Beispiel des "BugTalk"
Autor:in:
Christian Kehr (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 18.99
Bombardier Inc. - Case Study of a brand in an Emerging Country
Autor:in:
Eugen Dimant (Author)
,
Susanne Lindner (Author)
,
James Liu (Author)
,
Trinidad Ruiz (Author)
,
Varun Tejpal (Author)
Category:
Project Report , 2010
Price:
US$ 17.99
Marketing Strategies Used By Intel To Create A Sustainable Market Position
An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position
Autor:in:
Christopher Ulph (Author)
Category:
Project Report , 2010 , Grade: 75
Price:
US$ 14.99
Zufriedenheit und Loyalität von Brand-Community-Mitgliedern
Eine empirische Studie im Bereich der Automobilbranche
Autor:in:
Dipl.-Ök. Marko Krentz (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,0
Price:
US$ 36.99
Markenerweiterung - Ansatzpunkte und Erfolgsfaktoren
Autor:in:
Rainer Behnke (Author)
Category:
Scientific Essay , 2010 , Grade: 1,0
Price:
US$ 18.99
Auswahlmethoden für Testimonials in der Werbung
Bestimmung eines geeigneten Prominenten in der Werbung
Autor:in:
Daniela Scheele (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 36.99
Der Einfluss von Retail Brands auf das Kaufverhalten
Autor:in:
Elena Boguslavski (Author)
Category:
Diploma Thesis , 2011 , Grade: 2
Price:
US$ 36.99
Social Media Plattformen als integrierter Bestandteil der Unternehmenskommunikation am Beispiel von Starbucks
Autor:in:
Alexej Antropov (Author)
,
René Biniossek (Author)
Category:
Seminar Paper , 2010 , Grade: 1,3
Price:
US$ 16.99
Das Image der Türkei in Deutschland
Situationsanalyse und Konzeptentwurf
Autor:in:
Thomas Braun (Author)
Category:
Term Paper , 2011 , Grade: 1,7
Price:
US$ 14.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Category:
Master's Thesis , 2010
Price:
US$ 36.99
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