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Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
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Master's Thesis , 2007 , Grade: 1.0
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Outline the elements in the marketing communications mix and examine the main reasons why marketing communications techniques are such important tools in global marketing today
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Christian Berger (Author)
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Essay , 2008 , Grade: A
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