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Intendiertes vs. realisiertes sozial verantwortliches Kaufverhalten
Eine Analyse zur Ableitung von Marketingimplikationen
Autor:in:
Henning Sieloff (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,3
Price:
US$ 40.99
Status Quo der Auseinandersetzung mit dem Corporate Social Responsibility-Konzept in der betriebswirtschaftlichen Forschung in Deutschland
Autor:in:
Dipl.-Kaufmann Benjamin Krapp (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,7
Price:
US$ 36.99
Unternehmensreaktionen auf negatives Word-of-Mouth (WOM)
Eine systematische Literaturanalyse
Autor:in:
Sven Theel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 36.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Corporate Citizenship. Die strategische Einbettung von gesellschaftlichem Engagement in die Unternehmenskultur
Autor:in:
Diplom-Betriebswirtin Sandy Krapohl (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Corporate Social Responsibility als Erfolgsfaktor für das Marketing von Unternehmen
Autor:in:
Christiane Jaud (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Green Marketing. Eine Möglichkeit für die Sicherstellung von Unternehmensnachhaltigkeit
Autor:in:
Christoph Ackermann (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 31.99
Planung, Seeding und Steuerung von Viral Marketing im Social Web
Autor:in:
Ralf Brüser (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
Integrierte Kommunikation und Social Media
Nutzt Social Media einem B2B-Unternehmen bei der Realisierung von integrierter Kommunikation?
Autor:in:
Christian Strunz (Author)
Category:
Project Report , 2013 , Grade: 1,0
Price:
US$ 31.99
Celebrity Endorsement: Die Auswirkungen von Skandalen und Fehltritten
Autor:in:
Isabelle Köhler (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,0
Price:
US$ 31.99
Marketingkooperationen – Eine systematische Bestandsaufnahme und Analyse unter der Facette des Corporate Social Responsibility (CSR)
Autor:in:
Jasmin Farouq (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Nachhaltigkeit oder Greenwashing? Ökologisches Marketing in Unternehmen
Autor:in:
Judith Kleine (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 31.99
Branchenanalyse und Perspektiven deutscher Zeitungsverlage
Autor:in:
Manfred Korzer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,9
Price:
US$ 27.99
Vom Marketing zum Societing
Paradigmenwechsel in der Markenführung am Beispiel von Konsummarken im Zeitalter des Web 2.0
Autor:in:
Robin Sudermann (Author)
Category:
Master's Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Entwicklung und Erhaltung der Ressource Glaubwürdigkeit als Gestaltungselement für das Nachhaltigkeits-Marketing
Autor:in:
Stefanie Norden (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,1
Price:
US$ 36.99
Resistenz gegenüber Self-Service Technologien
Warum Nützlichkeit und einfache Bedienung zur Adoption nicht ausreichen
Autor:in:
Julia Jakof (Author)
,
Andreas Wolf (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 42.99
Coopetition strategischer Allianzen am Beispiel des Wissenstransfers junger Technologieunternehmen
Autor:in:
Anne Wießner (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Der Einfluss von Social Sponsoring auf die Corporate Credibility
Theoretische Darstellung und empirische Analyse
Autor:in:
Claus Knoll (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Management von Luxusmarken im konjunkturellen Abschwung
Autor:in:
Florian Bösl (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 36.99
Corporate Social Responsibility als Marketingstrategie zur Positionierung von Unternehmen
Autor:in:
Hui-Hsüan Kuo (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Vorankündigung und Krisenkommunikation am Beispiel der A-Klasse
Autor:in:
Dr. Ekkehard Musold (Author)
Category:
Diploma Thesis , 2003 , Grade: 2,0
Price:
US$ 36.99
Der Einfluss von Corporate Design auf Geschäftsprozesse
Eine Untersuchung am Beispiel von Aral Tankstellen
Autor:in:
Stephan Schaller (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 31.99
Marktstudie Supply Chain Event Management
Unter der besonderen Berücksichtigung der Anforderungen mittelständischer Unternehmen
Autor:in:
Walter Brigger (Author)
Category:
Diploma Thesis , 2005
Price:
US$ 36.99
Aufgaben und Instrumente des internationalen Marketing – Unter besonderer Berücksichtigung des Exports als strategischer Option für die Distribution
Autor:in:
Eva Maria Fuchs (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Darstellung des Einflusses des Commitments auf das Citizenship Behavior in Unternehmen
Theoretische Zugänge, empirische Erkenntnisse und Handlungsempfehlungen für die Praxis
Autor:in:
Dipl.-Kauffrau Juliane Bohl (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,3
Price:
US$ 36.99
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