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Results for »
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Marketing Communication, Concepts, Promotion and Distribution
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New
Autor:in:
V.A Sejati (Author)
Category:
Textbook , 2024
Price:
US$ 39.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
"Yahoo!" - A case study about brand valuation
Autor:in:
Bachelor of Business Administration Leonie Matzick (Author)
,
Katrin Küsters (Author)
,
Torsten Krall (Author)
,
Thomas Kuhn (Author)
,
Gerhard Schumacher (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 1,0
Price:
US$ 36.99
Strategic Alliances: Creating Growth Opportunities in the International Market
Towards a Global Village
Autor:in:
Mark Herjervic (Author)
Category:
Research Paper (postgraduate) , 2010 , Grade: A
Price:
US$ 31.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
A Study on Consumer Behaviour
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merti
Price:
US$ 36.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process
Autor:in:
Sven Adrian (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Loyalty cards in the apparel industry in Germany and Spain
Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Autor:in:
Sarah-Mailin Janotta (Author)
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Cause Related Marketing
Fit as success factor in CRM
Autor:in:
Anna Lena Bischoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 43.99
Network Marketing - Enrichment or deception?
Autor:in:
Gunnar Schuster (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Marketing flops: Typology and cases
Autor:in:
Sarah Hündgen (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 31.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
Autor:in:
M.A. Asligul Aktas (Author)
Category:
Master's Thesis , 2010 , Grade: 1.3
Price:
US$ 31.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
The effectiveness of product placement for the automobile industry and its impact on consumer behavior
A cross-cultural perspective
Autor:in:
Frank Günnemann (Author)
Category:
Master's Thesis , 2005 , Grade: A (1,0)
Price:
US$ 31.99
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Autor:in:
Kerstin Holz (Author)
Category:
Bachelor Thesis , 2006 , Grade: First class
Price:
US$ 36.99
The changing role of brands in the age of empowered consumers
Autor:in:
Gunnar Klaming (Author)
Category:
Master's Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
The steps of Finnish medium sized SAP / EPR USERS towards an implementation of a CRM system
Autor:in:
Simon Rudolf (Author)
,
Stefan Bihler (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1.0
Price:
US$ 36.99
Brands in the Retrospective. A consumer motivation study
Autor:in:
Nora Henning (Author)
Category:
Master's Thesis , 2004 , Grade: 8 (1,7)
Price:
US$ 36.99
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