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Vergleichende Werbung und ihre Wirkung auf den Rezipienten
Am Fallbeispiel Mömax vs. IKEA
Autor:in:
Mag. Sabrina Schöberl (Author)
Category:
Bachelor Thesis , 2005 , Grade: 3
Price:
US$ 20.99
Einfluss der Kultur auf die Gestaltungsaspekte der Werbung und der Produktgestaltung mit Fokus auf den Farbeinsatz. Ein interkultureller Vergleich.
Autor:in: Anonymous
Category:
Bachelor Thesis , 2006 , Grade: 1,7
Price:
US$ 17.99
Vergleichende Analyse von informativen und unterhaltenden TV-Formaten
Autor:in:
Julia C. Becker (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 36.99
Kundenbindungsstrategie, Kundenverhalten – Vergleich der russischen und deutschen Strategien
Autor:in:
Master of Engineering Nadja Royzengaft (Author)
Category:
Master's Thesis , 2009 , Grade: 2,7
Price:
US$ 31.99
Klassische und direkte Kommunikation mit jungen Zielgruppen im Vergleich
Autor:in:
Kirsten Borgelt (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 33.99
Wie Marken Social Media auf ihrer Website integrieren
Ein Vergleich der Top Marken aus Österreich, Deutschland und den USA
Autor:in:
Petra Köstinger (Author)
Category:
Thesis (M.A.) , 2014 , Grade: 1
Price:
US$ 32.99
Die Bedeutung des Eventmarketings im Kommunikationsmix eines Automobilherstellers am Beispiel einer Markteinführung
Analyse der Markteinführung des Audi A1 im Vergleich zur MINI-Kampagne
Autor:in:
Christian Karstens (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,5
Price:
US$ 22.99
Unternehmensreputation in den Medien
Ein Vergleich von Social Media mit klassischen Massenmedien bei der Bildung von Unternehmensreputation
Autor:in:
Karl Biedermann (Author)
Category:
Diploma Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Vergleichende Analyse der Kommunikationswirkung des Instruments Product Placement in den Medien Kino und TV
Am Beispiel des Kinofilms „Schlussmacher“ und der Casting-Show „Germany‘s next Topmodel“
Autor:in:
Maike Marie Loch (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 36.99
Modelle des Glücks: Eine vergleichende Analyse bestimmender Diskurse in Werbung und Fernsehserien
Autor:in:
Doris Ruckenstuhl (Author)
Category:
Thesis (M.A.) , 2004 , Grade: Sehr gut
Price:
US$ 44.99
Nackte Haut im Boulevard-TV - Sexualisierte Darstellung von Frauen in Boulevard-Magazinen des öffentlich-rechtlichen und privaten Fernsehens
Eine vergleichende Analyse
Autor:in:
Andreas Brüser (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,5
Price:
US$ 19.99
Die aktuelle Bedeutung visueller Medien zur zielgenauen Beeinflussung der Kaufabsicht von Luxusmarken in der deutschen Bekleidungsbranche
Autor:in:
Homayoun Karim (Author)
Category:
Diploma Thesis , 2013 , Grade: 1,0
Price:
US$ 56.99
Anforderungen der Konsumenten an die Multichanneldistribution von Reiseveranstaltern
Autor:in:
Alexander Petschmann (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2.0
Price:
US$ 20.99
Neue Werbung - Entwicklung und Gegenwart der ostdeutschen Werbewelt
Autor:in:
Christoph Sülzer (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,2
Price:
US$ 17.99
Creativity Templates bei Werbeplakaten, Neuprodukten und innovativen Geschäftsmodellen
Autor:in:
Jakub Müller (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 20.99
Eine empirische Untersuchung der Wirkung von Crowdsourcing als kommunikative Marketing-Maßnahme
Autor:in:
Michèle Engel (Author)
Category:
Master's Thesis , 2012 , Grade: 1,3
Price:
US$ 41.99
Instrumente des Onlinemarketing
Anforderungen und Kriterien
Autor:in:
Stefanie Bernegger (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1
Price:
US$ 14.99
Social Media Marketing im B2B-Unternehmen
Charakteristika, Ziele und Wertbeiträge
Autor:in:
Christina Meyer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,7
Price:
US$ 31.99
Werbung als öffentliche Kommunikation - Veränderte Geschlechterrollen in der Werbewelt
Autor:in:
Kristina Schmidt (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
In-Game Advertising im Intermediavergleich
Stellenwert und Auswirkung auf den Mediamix der heutigen Zeit
Autor:in:
Marc Andre Paul (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
SWOT, Portfolio-Analyse und Lebenszykluskonzept. Darstellung und Analyse der strategischen Analyseinstrumente
Autor:in:
Dipl. Kfm. (FH) Gunnar Levknecht (Author)
Category:
Diploma Thesis , 2010 , Grade: 2,7
Price:
US$ 36.99
Untersuchung der Wahrnehmung und Erinnerung von In-Game Advertising in Abhängigkeit von der Positionierung und Spielspannung
Eine Untersuchung des impliziten Spielerverhaltens mittels Eye Tracking und Messung des Hautleitwerts
Autor:in:
Matthias Meyfarth (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,7
Price:
US$ 36.99
Social Media Marketing in der Sportartikelindustrie bei Adidas und Nike. Das Marketingpotential von Facebook
Autor:in:
Georg Dreher (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
MuseumShop.de – der Onlineshop der Staatlichen Museen zu Berlin als Marketinginstrument
Autor:in:
Julika Zimmermann (Author)
Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Nachhaltige Produktwahrnehmung als Folge von Eventkommunikation am Beispiel der NIVEA DNAge Roadshow
Autor:in:
Kerstin Lenhard (Author)
Category:
Diploma Thesis , 2008 , Grade: 1
Price:
US$ 44.99
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