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Effects of the co-branding strategy in the luxury industry on Chinese consumers
Autor:in:
Lucy Cheramy (Author)
Category:
Master's Thesis , 2014 , Grade: A
Price:
US$ 0.99
Strategic Marketing Concepts of Airlines in the German Passenger Market. Present Challenges
Autor:in:
Susanne Bölke (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 50.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
Autor:in:
Matthias Boeing (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1.7
Price:
US$ 39.99
Loyalty cards in the apparel industry in Germany and Spain
Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Autor:in:
Sarah-Mailin Janotta (Author)
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Analysis and Application of Dynamic Patterns within the Context of Complaint Management
Autor:in:
Martina Müller (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Apple's Secret of Success
Traditionelles Marketing & Kult Marketing
Autor:in:
Sascha Schneiders (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,2
Price:
US$ 36.99
A Comparison of Online Shopping Behavior of American and German Consumers
Autor:in:
MBA, LL.M, Diplom-Kauffrau Silke Kühn (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,7
Price:
US$ 36.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Analysis of the Chinese Markets according to market potential for a premium coffee brand
Autor:in:
Robert Nagel (Author)
Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
US$ 44.99
"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content
Autor:in:
Lucian Morariu (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 42.99
Brand Portfolio Management. Basic principles and recent trends
Shown in context of a consumer goods company
Autor:in:
Diplom Kaufmann (FH), B.A. (hons) Frank Piotraschke (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,0
Price:
US$ 18.99
Impact of the Color Red on the Marketing of Consumer Goods
Autor:in:
Julia Bölke (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 18.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Opportunities within the traditional toy sector of the UK Toys and Games Industry - A German Perspective
Autor:in:
Johannes Weber (Author)
Category:
Bachelor Thesis , 2005 , Grade: 1,0
Price:
US$ 18.99
The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing?
Autor:in:
Vannessa Uhlein (Author)
,
Neele Claussen (Author)
Category:
Bachelor Thesis , 2005 , Grade: 1,7 (85%)
Price:
US$ 33.99
Internet marketing via search engines with an emphasis on platforms and pay-per-view portals
Autor:in:
Dominik Multhaupt (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 32.99
Marketing differences between traditional airlines and low-cost airlines in Europe
Autor:in:
Nils Kernchen (Author)
Category:
Master's Thesis , 2004 , Grade: A-
Price:
US$ 18.99
Opportunities and restrictions of the internet in marketing communication strategies
Autor:in:
Oliver Weimann (Author)
Category:
Diploma Thesis , 2001 , Grade: very good
Price:
US$ 36.99