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The Service Dominant Logic of Marketing
Literature Review and Similarities with Business-to-Business Marketing
Autor:in:
Christina Anhäuser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 43.99
Die Implementierung eines Stadtmarketings in der Euregio Maas-Rhein
Darstellung und Analyse am Beispiel der Stadt Aachen
Autor:in:
Stefan Hörnemann (Author)
Category:
Diploma Thesis , 2002 , Grade: 2,0
Price:
US$ 36.99
Marketing of Regions
An Analysis of the Rhine-Main Region in an International Context
Autor:in:
Christiane Mohr (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 42.99
Analysis of GIS-Software – a GIS software market survey in the business to consumer (B2C) and business to business (B2B) market
Design and development of a criteria catalogue built up on a classification pattern refer to professional GIS-(Geographical Information Systems) desktop software
Autor:in:
MMag. Ondrej Horsky (Author)
Category:
Bachelor Thesis , 2007 , Grade: 2,0
Price:
US$ 36.99
Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany
Autor:in:
Marie von Breitenbuch (Author)
Category:
Master's Thesis , 2004 , Grade: 61 points (B)
Price:
US$ 36.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Category:
Master's Thesis , 2010
Price:
US$ 31.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Multi Channel Retailing in the Automotive Industry
Determinants of Consumer Channel Choice
Autor:in:
Lena Fitzen (Author)
Category:
Master's Thesis , 2007 , Grade: A (Distinction 1)
Price:
US$ 36.99
Relationship Marketing in International Marketing/Sales Channels
Towards the conceptualization of relationship-based competitive advantages and a Relationship Management Balanced Scorecard
Autor:in:
Tim Hüfner (Author)
Category:
Master's Thesis , 2007 , Grade: A
Price:
US$ 36.99
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Autor:in:
Kerstin Holz (Author)
Category:
Bachelor Thesis , 2006 , Grade: First class
Price:
US$ 36.99
Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch
Autor:in:
Julia Göthe (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 31.99
Marketinginnovation. Status Quo & Ausblick, Driver und Barrieren.
Die neue Chance für "Made in Germany"
Autor:in:
Philipp Domsch (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,0
Price:
US$ 43.99
Formen von Kundenbindungstypen in B2B
Implikationen für das Marketing Management eines mittelständischen Unternehmens in der IT-Branche
Autor:in:
Mag. (FH) Hanspeter Lenz (Author)
Category:
Diploma Thesis , 2006 , Grade: Mit Erfolg bestanden
Price:
US$ 43.99
Erhebung von Einflussfaktoren der Kunden-Lieferanten-Beziehung auf den Erfolg von Auftragsprojekten in der Softwareentwicklung
Autor:in:
Nikolaus Schmidt (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 36.99
Marketing und Vertrieb in technologieorientierten Unternehmen mittlerer Größe
Theoretische und qualitative Erkenntnisse für Unternehmen mit 50-150 Mitarbeitern
Autor:in:
Dipl.-Kaufmann Holger Löbel (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,0
Price:
US$ 43.99
Der persönliche Verkauf als Instrument der Markenführung im Business-to-Business-Bereich
Autor:in:
Jardena Jakobson (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 32.99
Werbebudgetierung in der Praxis
Autor:in:
Dipl.-Kfm. Michael Gräßel (Author)
,
Manuel Kuntzke (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Grenzen und Möglichkeiten eines optimierten Online-Marketings
Autor:in:
Corinna Amrhein (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 36.99
Beschwerdemanagement im Handel. Analyse und Lösungskonzept
Am Beispiel eines Discounters
Autor:in:
Andreas Kaiser (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,7
Price:
US$ 33.99
Determinanten der Einkaufsstättenwahl im Lebensmitteleinzelhandel
Eine qualitative Analyse
Autor:in:
Sascha Hoffmann (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 44.99
Crowdsourcing. Essential Factors for successful Crowdsourcing in Product Innovation in Web 2.0
Autor:in:
Sultan Özge Yaldiz (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
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