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Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Category:
Master's Thesis , 2010
Price:
US$ 36.99
Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
An Empirical Study in the Television Industry
Autor:in:
Hendrik Arnold (Author)
Category:
Master's Thesis , 2013 , Grade: 9.0 (out of 10)
Price:
US$ 20.99
Corporate and Brand image among Telugu dailies in Indian Print Media
Autor:in:
Pradeep Kumar (Author)
,
E. Nagaraju (Author)
Category:
Doctoral Thesis / Dissertation , 2013 , Grade: none
Price:
US$ 0.99
Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
A critical and exploratory approach on the brand KFC
Autor:in:
Ragesh Ragavan Pillai (Author)
Category:
Master's Thesis , 2013
Price:
US$ 0.99
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 36.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Nation Brand in Oman
Studying Stakeholders Views On “Branding Oman’’
Autor:in:
Badar Alzadjali (Author)
Category:
Master's Thesis , 2010
Price:
US$ 0.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
Auswirkungen von kreativen Marken- und Werbekonzepten auf Konsumierende. Qualitative Untersuchung von Image- und Gestaltungswirkung
Autor:in:
Christine Baranowski (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Is the Digital World a real Eldorado for Luxury Brands?
Autor:in:
Clémentine Cailléret (Author)
Category:
Master's Thesis , 2013
Price:
US$ 18.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 41.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
Problematik des Imagetransfers als Instrument des Retro-Marketing aus Sicht einer Historischen Brand Community am Beispiel des "BugTalk"
Autor:in:
Christian Kehr (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,7
Price:
US$ 18.99
Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market
Autor:in:
M.A. International Tourism Management Doreen Kupke (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
Hamburg vs. Munich: Which City Brand Has the Edge?
Autor:in:
Lilly Marlene Kunkel (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1.3
Price:
US$ 36.99
Co-Branding als Alternative zur Schaffung eines Lifestyle-Image am Beispiel von Pulmoll und Red Bull
Autor:in:
Bachelor of Arts Marco Bernal y Paños (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
Successful Branding in the Financial Sector
Autor:in:
Steffen Leditschke (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Effects of the co-branding strategy in the luxury industry on Chinese consumers
Autor:in:
Lucy Cheramy (Author)
Category:
Master's Thesis , 2014 , Grade: A
Price:
US$ 0.99
Reziproke Wirkungen von temporären Produktlinienerweiterungen auf die Stammmarke
Reciprocal effects of temporary product line extensions to the master brand
Autor:in:
Tim Becker (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
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