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How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
Autor:in:
Isabelle Idrac (Author)
Category:
Master's Thesis , 2013
Price:
US$ 36.99
Web 2.0: User-Generated Content in Online Communities
A Theoretical and Empirical Investigation of its Determinants
Autor:in:
Timo Beck (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Leitbildwerbung bei Fast Moving Consumer Goods
Autor:in:
Stefanie Bernegger (Author)
Category:
Bachelor Thesis , 2010 , Grade: 2
Price:
US$ 19.99
Web 2.0 als neues Element der Kundenkommunikation
Soziale Medien und Kundenverhalten
Autor:in:
Markus Huber (Author)
Category:
Master's Thesis , 2012 , Grade: sehr gut
Price:
US$ 36.99
Vertrauen im B2C-Online-Handel
Welche Bedeutung hat Vertrauen im B2C-Online-Handel in Bezug auf das Käuferverhalten und inwiefern lässt sich Vertrauen in Online- Shops auf- und ausbauen?
Autor:in:
Sabrina Lütkebohle (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Kommunikation und Markenmanagement in der Musikindustrie
Social Media als Erfolgsgarant oder überschätztes Wundermittel?
Autor:in:
Kai Bräunig (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Der Kaufentscheidungsprozess im Luxuslebensmittelsegment
Autor:in:
Frederik Kopatz (Author)
Category:
Bachelor Thesis , 2013
Price:
US$ 20.99
Die Verwendung olfaktorischer Reize in der Werbung
Autor:in:
Katharina Rempel (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 36.99
Social Media Marketing an niedersächsischen Hochschulen
Autor:in:
Annkristin Kohrn (Author)
Category:
Thesis (M.A.) , 2012
Price:
US$ 36.99
Zum Einfluss von Public Relations-Pressemitteilungen in Fachzeitschriften
Eine Medienresonanzanalyse am Beispiel der Pressearbeit des Umweltbundesamtes Dessau-Roßlau
Autor:in:
Anne Waldow (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,0
Price:
US$ 33.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
The Strategies for the Promotion of cooperative Awareness among Members of the Republic
Autor:in:
Peter Umukoro (Author)
Category:
Bachelor Thesis , 2013 , Grade: Uppe Credit
Price:
US$ 17.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
An Empirical Study in the Television Industry
Autor:in:
Hendrik Arnold (Author)
Category:
Master's Thesis , 2013 , Grade: 9.0 (out of 10)
Price:
US$ 20.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Category:
Master's Thesis , 2010
Price:
US$ 36.99
Marketing communication strategies for fashion brands and measurements of efficiency
Autor:in:
Karola Schwindt (Author)
Category:
Bachelor Thesis , 2014 , Grade: 2,0
Price:
US$ 36.99
Search Engine Marketing for the Chinese Market
Practical implications for the launch of an International Company Website in China
Autor:in:
Anita Gerstmayr (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1
Price:
US$ 36.99
Corporate and Brand image among Telugu dailies in Indian Print Media
Autor:in:
Pradeep Kumar (Author)
,
E. Nagaraju (Author)
Category:
Doctoral Thesis / Dissertation , 2013 , Grade: none
Price:
US$ 0.99
An analysis of how advertising affects females’ self-image - specifically focusing upon print alcohol advertisements
Autor:in:
David Morrin (Author)
Category:
Bachelor Thesis , 2009 , Grade: A2
Price:
US$ 20.99
International Marketing Report: Fritz Kola
Autor:in:
Tim Buse (Author)
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 20.99
An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Autor:in:
Fanny-Gabriela Kozicki (Author)
Category:
Master's Thesis , 2012
Price:
US$ 36.99
Communication strategies for product recalls in the healthcare business
Autor:in:
Thomas Osche (Author)
Category:
Master's Thesis , 2007 , Grade: 1.3
Price:
US$ 31.99
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
Autor:in:
Florian Mayer (Author)
Category:
Diploma Thesis , 2003 , Grade: 75
Price:
US$ 18.99
Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
Autor:in:
Melanie Hahn (Author)
Category:
Bachelor Thesis , 2018 , Grade: 1,00
Price:
US$ 17.99
Filtering news on facebook
An assessment of users’ gatekeeper function through “liking” and “sharing” news
Autor:in:
Michaela Strobel (Author)
Category:
Examination Thesis , 2013 , Grade: 2,0
Price:
US$ 15.99
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