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brand image
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brand image
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Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Category:
Master's Thesis , 2010
Price:
US$ 36.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
Auswirkungen von kreativen Marken- und Werbekonzepten auf Konsumierende. Qualitative Untersuchung von Image- und Gestaltungswirkung
Autor:in:
Christine Baranowski (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 36.99
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 36.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 41.99
Where are the Danish tourists? - An explorative study of destination image and target group awareness
Danish tourists at the coastline of Mecklenburg Western Pomerania
Autor:in:
Peggy Huth (Author)
Category:
Master's Thesis , 2008 , Grade: 2
Price:
US$ 36.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market
Autor:in:
M.A. International Tourism Management Doreen Kupke (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
Hamburg vs. Munich: Which City Brand Has the Edge?
Autor:in:
Lilly Marlene Kunkel (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1.3
Price:
US$ 36.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Co-Branding als Alternative zur Schaffung eines Lifestyle-Image am Beispiel von Pulmoll und Red Bull
Autor:in:
Bachelor of Arts Marco Bernal y Paños (Author)
Category:
Bachelor Thesis , 2011 , Grade: 2,0
Price:
US$ 36.99
The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50
Autor:in:
Christian Weiß (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 32.99
How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
Autor:in:
Isabelle Idrac (Author)
Category:
Master's Thesis , 2013
Price:
US$ 36.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
The changing role of brands in the age of empowered consumers
Autor:in:
Gunnar Klaming (Author)
Category:
Master's Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Successful Branding in the Financial Sector
Autor:in:
Steffen Leditschke (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Reziproke Wirkungen von temporären Produktlinienerweiterungen auf die Stammmarke
Reciprocal effects of temporary product line extensions to the master brand
Autor:in:
Tim Becker (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
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