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Marketing Culturel. Comment peut-on développer la stratégie de présence de la culture française en Egypte?
Autor:in:
Dina Saba (Author)
Category:
Master's Thesis , 2010 , Grade: Mention Assez Bien
Price:
US$ 31.99
O Desenvolvimento Sustentável Baseado no Marketing Ambiental Híbrido como Ferramenta Educorporativa
Autor:in:
Marcelo Mendonça Teixeira (Author)
Category:
Academic Paper , 2022
Price:
US$ 39.99
The Power of Search. Search Engines as Key Marketing Parameters
A Systematic Literature Review
Autor:in:
Benjamin Chée (Author)
Category:
Research Paper (postgraduate) , 2018 , Grade: 1,7
Price:
US$ 30.99
Leveraging digital marketing for growth
Autor:in:
Benjamin Chée (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 1,7
Price:
US$ 36.99
Factors that influence Consumer Behaviour towards buying Sustainable Products
Autor:in:
Yusuf Balarabe Abdullahi (Author)
Category:
Research Paper (undergraduate) , 2018 , Grade: 3.8
Price:
US$ 36.99
Impact of Promotional Activities on Organizations Sales
A Comparative Study of NTC and NCELL. A Telecommunication Company
Autor:in:
Sanjeev Pradhan (Author)
Category:
Research Paper (postgraduate) , 2018 , Grade: Ass. Professor
Price:
US$ 36.99
What factors influence consumers to buy meat substitutes?
Autor:in:
B. Sc. Tjorben Grote (Author)
,
David Fehrenbach (Author)
,
Raoul Jacobmeyer (Author)
,
Markus Zipp (Author)
Category:
Seminar Paper , 2016 , Grade: 1,3
Price:
US$ 45.99
How Safety and Security influence the decision of tourists to visit another destination
A Case Study of Greece
Autor:in:
Fotini Mastroianni (Author)
Category:
Case Study , 2013
Price:
US$ 39.99
Life events that change people’s consumption. An update of Holmes & Rahe's "Readjustment Rating Social Scale" (1967) and its marketing opportunities
Autor:in:
Benjamin Dié (Author)
Category:
Scientific Study , 2013 , Grade: 14/20
Price:
US$ 31.99
Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique
Autor:in:
Ivana Vilotic (Author)
Category:
Diploma Thesis , 2011
Price:
US$ 36.99
Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
Autor:in:
Bachelor of Arts Mona Carolina Frank (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Crowdsourcing. Essential Factors for successful Crowdsourcing in Product Innovation in Web 2.0
Autor:in:
Sultan Özge Yaldiz (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Green the Crowd. Communicating Sustainability through Open Air Music Festivals
Autor:in:
Franziska Hillmer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?
Autor:in:
Steffen Achenbach (Author)
Category:
Master's Thesis , 2012 , Grade: 1.0
Price:
US$ 36.99
Mobile services in retail and their influence on customer satisfaction
Autor:in:
Joern Toellner (Author)
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 36.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
A Study on Consumer Behaviour
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merti
Price:
US$ 36.99
Strategic Marketing Concepts of Airlines in the German Passenger Market. Present Challenges
Autor:in:
Susanne Bölke (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 50.99
Online Shopping Habits and Consumer Behavior
A Study on Consumer Behavior and E-tailing
Autor:in:
Murali Guruswamy (Author)
Category:
Master's Thesis , 2013 , Grade: 64.6
Price:
US$ 31.99
Strategic Alliances: Creating Growth Opportunities in the International Market
Towards a Global Village
Autor:in:
Mark Herjervic (Author)
Category:
Research Paper (postgraduate) , 2010 , Grade: A
Price:
US$ 31.99
The future of inflight entertainment in Europe, according to passenger expectations
How the airline industry should embrace, and not fear, consumer technology.
Autor:in:
Jasmin Schawalder (Author)
Category:
Master's Thesis , 2013 , Grade: 19/20
Price:
US$ 51.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
Cause Related Marketing. A substitute for direct donations?
Autor:in:
Sebastian Siebert (Author)
Category:
Master's Thesis , 2012 , Grade: 1,4
Price:
US$ 50.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Co-Branding: Fit Factors between Partner Brands
Autor:in:
B.Sc. Peter Zickermann (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Food advertising to children
A critical evaluation of public, governmental and corporate responsibilities in Germany
Autor:in:
Anna Lena Hallmann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 28.99
The Impact of PR as a Communication Tool of U.K. Budget Airlines
Autor:in:
Matthias Schimmel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 50.99
Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Autor:in:
Annelie Roggenkamp (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 41.99
Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process
Autor:in:
Sven Adrian (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Category:
Master's Thesis , 2010
Price:
US$ 31.99
Critical Success Factors of Online Marketing Campaign
Autor:in:
Kelly Clarkson (Author)
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 31.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
German Market Launch / Product Launch Plan: Neuro Drinks
Autor:in:
Silvio Wilde (Author)
,
Daniel Franzen (Author)
,
Maxim Stührenberg (Author)
Category:
Research Paper (undergraduate) , 2013
Price:
US$ 33.99
Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund
Autor:in:
Kautilya Kashyap (Author)
Category:
Master's Thesis , 2010 , Grade: 8
Price:
US$ 33.99
Burger King: Changing or Imitating?
Analysis of Burger King's Re-strategy
Autor:in:
Anthony Vu (Author)
,
Daniel Bo (Author)
,
Joseph Brooks (Author)
,
Victoria Cheng (Author)
,
Melody Tsang (Author)
Category:
Master's Thesis , 2012 , Grade: A-
Price:
US$ 33.99
Comparative Study of Service Quality Metrics: An Empirical Study in the Service Sector
Autor:in:
Dr. Lewlyn L. R. Rodrigues (Author)
Category:
Master's Thesis , 2009
Price:
US$ 42.99
Marketing of Regions
An Analysis of the Rhine-Main Region in an International Context
Autor:in:
Christiane Mohr (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 42.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Autor:in:
Jörg Ziesak (Author)
Category:
Master's Thesis , 2012 , Grade: 1,2
Price:
US$ 27.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Entrepreneurship Higher Education in Europe
State of the Art and Marketing Insights to Enhance the Attraction of Foreign Students
Autor:in:
Angelo Riviezzo (Author)
,
Alessandro De Nisco (Author)
,
Maria Rosaria Napolitano (Author)
Category:
Textbook , 2012
Price:
US$ 28.99
Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
Autor:in:
Matthias Boeing (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1.7
Price:
US$ 39.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Loyalty cards in the apparel industry in Germany and Spain
Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Autor:in:
Sarah-Mailin Janotta (Author)
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
How collages reveal your deepest thoughts
A guide to consumers' minds
Autor:in:
Philipp Pachler (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,0
Price:
US$ 50.99
Non-Ownership Services for the Base of the Pyramid
An Analysis of the Applicability of Innovative Business Concepts
Autor:in:
Achim Schade (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,4
Price:
US$ 36.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 44.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 50.99
Cause Related Marketing
Fit as success factor in CRM
Autor:in:
Anna Lena Bischoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 43.99
Anakku: Revitalising the Next to Nature Feeding Range
Autor:in:
Weng Marc Lim (Author)
,
Seing Wan Seeto (Author)
,
Pik Han Lim (Author)
,
Mei Ling Lim (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: High Distinction
Price:
US$ 36.99
Entering the Wine Industry in China
Possible Marketing Strategies
Autor:in:
M.A. Melanie Bobik (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 39.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 41.99
Network Marketing - Enrichment or deception?
Autor:in:
Gunnar Schuster (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Online Consumer Information Search Behavior and the Source Site Target Codification Model
Understanding the Role of Select Individual Demographics, Internet Attributes, and Internal and External Sources of Involvement
Autor:in:
Steven Sowma (Author)
Category:
Doctoral Thesis / Dissertation , 2009
Price:
US$ 41.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Analysis and Application of Dynamic Patterns within the Context of Complaint Management
Autor:in:
Martina Müller (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Strategic Internet Business Management - An Assessment of Internet Business Growth Strategies
Empirical Evidence from listed SMEs in Denmark
Autor:in:
Steven Sam (Author)
,
Jared Makor (Author)
Category:
Master's Thesis , 2011 , Grade: 12 (Distinction)
Price:
US$ 36.99
Marketing flops: Typology and cases
Autor:in:
Sarah Hündgen (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 31.99
Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany
Autor:in:
Dipl.-Kffr. Sabine von Possel (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
At the core: Metaphors and Preference Consistency
Autor:in:
David Busse (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International Market
Autor:in:
Verena Naunheim (Author)
Category:
Bachelor Thesis , 2005 , Grade: A-
Price:
US$ 36.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
The Service Dominant Logic of Marketing
Literature Review and Similarities with Business-to-Business Marketing
Autor:in:
Christina Anhäuser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 43.99
Telefónica O2 Germany’s "My Handy Model" - The way out of the Acquisition Pitfall?
Autor:in:
Manfred Damsch (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Autor:in:
Marcel Mazur (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Autor:in:
Marcel Mazur (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Case study and comparative strategic analysis of Toyota and Ryanair
The key differences in the operations strategy of manufacturers and service firms in terms of process design, supply chain, human resources, capacity, innovation and quality management.
Autor:in:
BA (Hons) Christoph Müller (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: A
Price:
US$ 31.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
User Perception of Targeted Ads in Online Social Networks
A Theoretical and Empirical Investigation Using the Example of Facebook
Autor:in:
Timo Beck (Author)
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 1,0
Price:
US$ 36.99
The Measurement of Customer Satisfaction
Existing Research, Comparison of Different Methods, and Critical Appraisal
Autor:in:
David Willemsen (Author)
Category:
Research Paper (undergraduate) , 2010 , Grade: 1,0
Price:
US$ 31.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
Apple's Secret of Success
Traditionelles Marketing & Kult Marketing
Autor:in:
Sascha Schneiders (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,2
Price:
US$ 36.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
Autor:in:
M.A. Asligul Aktas (Author)
Category:
Master's Thesis , 2010 , Grade: 1.3
Price:
US$ 31.99
Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers
Autor:in:
Immo Prenzel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
UMTS Market Entry in Russia
Mobile Commerce for Network Operators
Autor:in:
Anja Antropov (Author)
Category:
Master's Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Swisscom IT Services
Fuelling growth by providing IT Services to external clients
Autor:in:
Christoph von Gamm (Author)
Category:
Research Paper (postgraduate) , 2004 , Grade: Pass Merit
Price:
US$ 31.99
A Comparison of Online Shopping Behavior of American and German Consumers
Autor:in:
MBA, LL.M, Diplom-Kauffrau Silke Kühn (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,7
Price:
US$ 36.99
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii
Autor:in:
Jörg Ziesak (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research
Useful Implementation or Unnecessary Practice?
Autor:in:
MBA Nina Obbelode (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Strategic planning and marketing in museums with special regard to the situation in the United States and Austria
Strategische Planung und strategisches Marketing in Museen unter besonderer Berücksichtigung der Situation in den Vereinigten Staaten und Österreich
Autor:in:
Mag. Sandra Kreuzer (Author)
Category:
Diploma Thesis , 2005 , Grade: 2
Price:
US$ 36.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing
Autor:in:
Elena Bueble (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Multi Channel Retailing in the Automotive Industry
Determinants of Consumer Channel Choice
Autor:in:
Lena Fitzen (Author)
Category:
Master's Thesis , 2007 , Grade: A (Distinction 1)
Price:
US$ 36.99
Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier
An empirical Survey
Autor:in:
Dipl. Ing. Pedro Montes de Oca (Author)
Category:
Diploma Thesis , 2008
Price:
US$ 36.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
United under SAP
The process of eliminating information islands for ThyssenKrupp Escalator in China (Zhongshan)
Autor:in:
Marcel Gundlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 31.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Marketing Higher Education in Russia
Market potential of Russia for German Institutions of Higher Education
Autor:in:
MBA Stefan Schwan (Author)
Category:
Master's Thesis , 2005 , Grade: 2,0
Price:
US$ 32.99
Internet Protocol Television in Germany – Analysing Business Models for Market Success
The Case of T-Home
Autor:in:
Nikolas Fritz (Author)
Category:
Bachelor Thesis , 2008 , Grade: 86 %
Price:
US$ 36.99
"Yahoo!" - A case study about brand valuation
Autor:in:
Bachelor of Business Administration Leonie Matzick (Author)
,
Katrin Küsters (Author)
,
Torsten Krall (Author)
,
Thomas Kuhn (Author)
,
Gerhard Schumacher (Author)
Category:
Research Paper (undergraduate) , 2008 , Grade: 1,0
Price:
US$ 36.99
The effectiveness of product placement for the automobile industry and its impact on consumer behavior
A cross-cultural perspective
Autor:in:
Frank Günnemann (Author)
Category:
Master's Thesis , 2005 , Grade: A (1,0)
Price:
US$ 31.99
Analysis of Nokia‘s Corporate, business, and marketing strategies
Autor:in:
Arend Grünewälder (Author)
Category:
Seminar Paper , 2008 , Grade: 1,7
Price:
US$ 28.99
Relationship Marketing in International Marketing/Sales Channels
Towards the conceptualization of relationship-based competitive advantages and a Relationship Management Balanced Scorecard
Autor:in:
Tim Hüfner (Author)
Category:
Master's Thesis , 2007 , Grade: A
Price:
US$ 36.99
The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour
Autor:in:
Barbara Egger (Author)
Category:
Diploma Thesis , 2006 , Grade: 1
Price:
US$ 42.99
Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie
Autor:in:
Robert Tönnis (Author)
Category:
Master's Thesis , 2007 , Grade: 1,0
Price:
US$ 43.99
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