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Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany
Autor:in:
Dipl.-Kffr. Sabine von Possel (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Autor:in:
Jörg Ziesak (Author)
Category:
Master's Thesis , 2012 , Grade: 1,2
Price:
US$ 27.99
Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research
Useful Implementation or Unnecessary Practice?
Autor:in:
MBA Nina Obbelode (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie
Autor:in:
Robert Tönnis (Author)
Category:
Master's Thesis , 2007 , Grade: 1,0
Price:
US$ 43.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
User Perception of Targeted Ads in Online Social Networks
A Theoretical and Empirical Investigation Using the Example of Facebook
Autor:in:
Timo Beck (Author)
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 1,0
Price:
US$ 36.99
Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Autor:in:
Annelie Roggenkamp (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 41.99
Apple's Secret of Success
Traditionelles Marketing & Kult Marketing
Autor:in:
Sascha Schneiders (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,2
Price:
US$ 36.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique
Autor:in:
Ivana Vilotic (Author)
Category:
Diploma Thesis , 2011
Price:
US$ 36.99
Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
Autor:in:
Bachelor of Arts Mona Carolina Frank (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
The Impact of PR as a Communication Tool of U.K. Budget Airlines
Autor:in:
Matthias Schimmel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 50.99
Critical Success Factors of Online Marketing Campaign
Autor:in:
Kelly Clarkson (Author)
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 31.99
Comparative Study of Service Quality Metrics: An Empirical Study in the Service Sector
Autor:in:
Dr. Lewlyn L. R. Rodrigues (Author)
Category:
Master's Thesis , 2009
Price:
US$ 42.99
Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
Autor:in:
Matthias Boeing (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1.7
Price:
US$ 39.99
Online Consumer Information Search Behavior and the Source Site Target Codification Model
Understanding the Role of Select Individual Demographics, Internet Attributes, and Internal and External Sources of Involvement
Autor:in:
Steven Sowma (Author)
Category:
Doctoral Thesis / Dissertation , 2009
Price:
US$ 41.99
Internet marketing via search engines with an emphasis on platforms and pay-per-view portals
Autor:in:
Dominik Multhaupt (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 32.99
Data mining and data based direct marketing activities
Autor:in:
T. Brüggemann (Author)
,
P. Hedström (Author)
,
M. Josefsson (Author)
Category:
Master's Thesis , 2004 , Grade: 1,7 (A-)
Price:
US$ 32.99
Potential Marketing Approaches for ISA (Intelligent Speed Adaptation)
Autor:in:
Ingeborg Knauseder (Author)
Category:
Diploma Thesis , 2001 , Grade: bestanden
Price:
US$ 36.99
Analysis and Application of Dynamic Patterns within the Context of Complaint Management
Autor:in:
Martina Müller (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Autor:in:
Marcel Mazur (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Marketing Higher Education in Russia
Market potential of Russia for German Institutions of Higher Education
Autor:in:
MBA Stefan Schwan (Author)
Category:
Master's Thesis , 2005 , Grade: 2,0
Price:
US$ 32.99
The Adoption of Self-Service Technologies
The Role of Consumer Readiness, Trust, and Experiences
Autor:in:
Claudia Jasmand (Author)
Category:
Master's Thesis , 2006 , Grade: 9
Price:
US$ 36.99
The steps of Finnish medium sized SAP / EPR USERS towards an implementation of a CRM system
Autor:in:
Simon Rudolf (Author)
,
Stefan Bihler (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1.0
Price:
US$ 36.99
Marketing Communication, Concepts, Promotion and Distribution
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New
Autor:in:
V.A Sejati (Author)
Category:
Textbook , 2024
Price:
US$ 39.99
Mobile services in retail and their influence on customer satisfaction
Autor:in:
Joern Toellner (Author)
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 36.99
Strategic Alliances: Creating Growth Opportunities in the International Market
Towards a Global Village
Autor:in:
Mark Herjervic (Author)
Category:
Research Paper (postgraduate) , 2010 , Grade: A
Price:
US$ 31.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Category:
Master's Thesis , 2010
Price:
US$ 31.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
Strategic Internet Business Management - An Assessment of Internet Business Growth Strategies
Empirical Evidence from listed SMEs in Denmark
Autor:in:
Steven Sam (Author)
,
Jared Makor (Author)
Category:
Master's Thesis , 2011 , Grade: 12 (Distinction)
Price:
US$ 36.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
Multi Channel Retailing in the Automotive Industry
Determinants of Consumer Channel Choice
Autor:in:
Lena Fitzen (Author)
Category:
Master's Thesis , 2007 , Grade: A (Distinction 1)
Price:
US$ 36.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
The effectiveness of product placement for the automobile industry and its impact on consumer behavior
A cross-cultural perspective
Autor:in:
Frank Günnemann (Author)
Category:
Master's Thesis , 2005 , Grade: A (1,0)
Price:
US$ 31.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Consumers' perceptiion of the internet as a product information tool - An Exploratory Study on Online Searching Behaviour and Source Evaluation
Autor:in:
Judith Hoffmann (Author)
Category:
Master's Thesis , 2005 , Grade: 60%
Price:
US$ 36.99
Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany
Autor:in:
Marie von Breitenbuch (Author)
Category:
Master's Thesis , 2004 , Grade: 61 points (B)
Price:
US$ 36.99
Impact of Promotional Activities on Organizations Sales
A Comparative Study of NTC and NCELL. A Telecommunication Company
Autor:in:
Sanjeev Pradhan (Author)
Category:
Research Paper (postgraduate) , 2018 , Grade: Ass. Professor
Price:
US$ 36.99
How Safety and Security influence the decision of tourists to visit another destination
A Case Study of Greece
Autor:in:
Fotini Mastroianni (Author)
Category:
Case Study , 2013
Price:
US$ 39.99
Life events that change people’s consumption. An update of Holmes & Rahe's "Readjustment Rating Social Scale" (1967) and its marketing opportunities
Autor:in:
Benjamin Dié (Author)
Category:
Scientific Study , 2013 , Grade: 14/20
Price:
US$ 31.99
Green the Crowd. Communicating Sustainability through Open Air Music Festivals
Autor:in:
Franziska Hillmer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
A Study on Consumer Behaviour
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merti
Price:
US$ 36.99
Strategic Marketing Concepts of Airlines in the German Passenger Market. Present Challenges
Autor:in:
Susanne Bölke (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 50.99
Online Shopping Habits and Consumer Behavior
A Study on Consumer Behavior and E-tailing
Autor:in:
Murali Guruswamy (Author)
Category:
Master's Thesis , 2013 , Grade: 64.6
Price:
US$ 31.99
Co-Branding: Fit Factors between Partner Brands
Autor:in:
B.Sc. Peter Zickermann (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Food advertising to children
A critical evaluation of public, governmental and corporate responsibilities in Germany
Autor:in:
Anna Lena Hallmann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 28.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
Marketing of Regions
An Analysis of the Rhine-Main Region in an International Context
Autor:in:
Christiane Mohr (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 42.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 50.99
Network Marketing - Enrichment or deception?
Autor:in:
Gunnar Schuster (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
At the core: Metaphors and Preference Consistency
Autor:in:
David Busse (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
UMTS Market Entry in Russia
Mobile Commerce for Network Operators
Autor:in:
Anja Antropov (Author)
Category:
Master's Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
Strategic planning and marketing in museums with special regard to the situation in the United States and Austria
Strategische Planung und strategisches Marketing in Museen unter besonderer Berücksichtigung der Situation in den Vereinigten Staaten und Österreich
Autor:in:
Mag. Sandra Kreuzer (Author)
Category:
Diploma Thesis , 2005 , Grade: 2
Price:
US$ 36.99
Relationship Marketing in International Marketing/Sales Channels
Towards the conceptualization of relationship-based competitive advantages and a Relationship Management Balanced Scorecard
Autor:in:
Tim Hüfner (Author)
Category:
Master's Thesis , 2007 , Grade: A
Price:
US$ 36.99
Mass customization and consumer behavior - A case study from a german consumer perspective
Autor:in:
Master of Science Joscha Köllner (Author)
Category:
Master's Thesis , 2007 , Grade: 1,3
Price:
US$ 32.99
"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content
Autor:in:
Lucian Morariu (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 42.99
An examination of factors leading to abating customer loyalty towards magazine subscriptions
Autor:in:
Benjamin Schweizer (Author)
Category:
Master's Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
Analysis of GIS-Software – a GIS software market survey in the business to consumer (B2C) and business to business (B2B) market
Design and development of a criteria catalogue built up on a classification pattern refer to professional GIS-(Geographical Information Systems) desktop software
Autor:in:
MMag. Ondrej Horsky (Author)
Category:
Bachelor Thesis , 2007 , Grade: 2,0
Price:
US$ 36.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Autor:in:
Kerstin Holz (Author)
Category:
Bachelor Thesis , 2006 , Grade: First class
Price:
US$ 36.99
Intercultural Communication and International Marketing: Corporate Advertising on the Internet
Autor:in:
Natalia Magiati (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Drivers and Inhibitors for Diffusion of Electronic Commerce with Reference to Germany
Autor:in:
Yanhui Zhang (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Communication as a tool to overcome crises
Autor:in:
Maike Langmaak (Author)
,
Stefanie Heidrich (Author)
,
Marianne Sjöholm (Author)
Category:
Bachelor Thesis , 2004 , Grade: pass with destinction
Price:
US$ 36.99
Customer Centric Business Models - Two Steps Beyond Customer Relation Management
Autor:in:
Thomas Rolf (Author)
Category:
Master's Thesis , 2003
Price:
US$ 36.99
Eurobrands: Development Strategies and Managerial Issues in the European Food Industry
Autor:in:
Marcus Disselkamp (Author)
Category:
Doctoral Thesis / Dissertation , 1995 , Grade: magna cum laude
Price:
US$ 44.99
Opportunities and restrictions of the internet in marketing communication strategies
Autor:in:
Oliver Weimann (Author)
Category:
Diploma Thesis , 2001 , Grade: very good
Price:
US$ 36.99
Permission Marketing of Infomediaries in M-Commerce Advertising
Autor:in:
Dipl. Kfm. Ali-Reza Moschtaghi (Author)
Category:
Diploma Thesis , 2002
Price:
US$ 36.99
eCommerce for Financial Institutions in Germany and the USA
Autor:in:
Klaus Schmidt (Author)
Category:
Master's Thesis , 2001 , Grade: 1,3 (A)
Price:
US$ 36.99
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