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Interactive Value Creation - Mass Customization
About “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?”
Autor:in:
B.Sc. Yasemin Sari (Author)
Category:
Essay , 2011 , Grade: 2,0
Price:
US$ 16.99
Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Category:
Master's Thesis , 2010
Price:
US$ 31.99
The Support of Value Co-creation
A Critical Determination of the Internal Organisational, Operational and Structural Elements and External Communication and Human Interaction Requirements
Autor:in:
Ädris Osmani (Author)
Category:
Project Report , 2016 , Grade: 2,0
Price:
US$ 6.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
Corporate social responsibility at BASF
Creating Value for Shareholders and Society
Autor:in:
Leonard Coen (Author)
,
Jean-Luc Frast (Author)
Category:
Project Report , 2011 , Grade: 1,0
Price:
US$ 6.99
Consumer perceptions of value in relation to products of Home Depot versus Lowe’s
Autor:in:
Fotini Mastroianni (Author)
Category:
Essay , 2011
Price:
US$ 18.99
Type and timing of rewards as influencing factors on the value perception of a customer loyalty program
Autor:in:
Master of Science Ulrich Pohl (Author)
Category:
Master's Thesis , 2006 , Grade: 1,5
Price:
US$ 79.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 44.99
Using means-end chains and hierarchical value-maps
Autor:in:
Jan-Christoph Kischkewitz (Author)
Category:
Essay , 2006 , Grade: 9/10
Price:
US$ 17.99
Marketing Management. A study of consumer perceptions of value in relation to the Blackberry product versus the iPhone
Autor:in:
Fotini Mastroianni (Author)
Category:
Essay , 2013
Price:
US$ 18.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Category:
Term Paper , 2010 , Grade: 1- (A-)
Price:
US$ 17.99
The Relation of Happiness and Social Capital. Analysis based on the World Value Survey
Autor:in:
Henrike Diesing (Author)
Category:
Essay , 2013 , Grade: 1.33
Price:
US$ 16.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
The role and value of long term relationships in business to business environment
Autor:in:
Dipl.-Kaufmann techn. Oliver Florian Friede (Author)
Category:
Term Paper , 2002 , Grade: 1,3 (A)
Price:
US$ 18.99
Customer Engagement Value and Social Media
Autor:in:
Fotini Mastroianni (Author)
Category:
Essay , 2015
Price:
US$ 19.99
An Analysis of Ryanair’s Corporate Strategy
Autor:in:
Miriam Mennen (Author)
Category:
Essay , 2005 , Grade: 72 % - A
Price:
US$ 16.99
What makes a brand authentic? The example of "The Body Shop"
Autor:in:
B.A. Katharina Maute (Author)
,
Jennifer Borchers (Author)
Category:
Term Paper , 2013 , Grade: 1
Price:
US$ 18.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Autor:in:
Jörg Ziesak (Author)
Category:
Master's Thesis , 2012 , Grade: 1,2
Price:
US$ 27.99
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii
Autor:in:
Jörg Ziesak (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Runtriz - The Leader of mobile Hospitality
Hotel Evolution
Autor:in:
Doreen Kupke (Author)
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 14.99
Adopting a Strategic Approach within Retail Organisations
Autor:in:
Robert Stolt (Author)
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 16.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Evaluation of the Marketing Strategy of Tesla Motors Inc
Autor:in:
Dominic Birk (Author)
Category:
Research Paper (undergraduate) , 2015 , Grade: 1,0
Price:
US$ 18.99
Is marketing the source of "Blue Ocean" strategies?
The limited value of "Blue Ocean" strategies in strategic debates of companies
Autor:in:
Barrack Kennedy (Author)
Category:
Term Paper , 2010 , Grade: A
Price:
US$ 16.99
Intercultural Business Presentations
The adaption of buisness presentation to the cultural values of international audiences
Autor:in:
Dorothee Müller (Author)
Category:
Essay , 2009 , Grade: 1
Price:
US$ 6.99
Marketing channel strategy for consumer goods
Autor:in:
Dipl. Betriebswirtin, MBA Sandra Burgemeister (Author)
Category:
Term Paper , 2003 , Grade: 95%
Price:
US$ 17.99
The Creative Kitchen
Autor:in:
Dipl. Betriebswirtin, MBA Sandra Burgemeister (Author)
Category:
Term Paper , 2000 , Grade: 80%
Price:
US$ 17.99
Brands and Branding. What makes a brand valuable, using Apple's innovation strategy as example
Autor:in:
Vanessa Lang (Author)
Category:
Seminar Paper , 2020 , Grade: 2,0
Price:
US$ 18.99
Business valuation of the enterprise Daimler AG
Autor:in:
Christin Wessels (Author)
Category:
Term Paper , 2016 , Grade: 2,0
Price:
US$ 18.99
What Drives Motivation to Participate Financially in a Crowdfunding Community?
Autor:in:
Michel Harms (Author)
Category:
Master's Thesis , 2007 , Grade: 7 Punkte
Price:
US$ 0.99
Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
Autor:in:
Bachelor of Arts Mona Carolina Frank (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Co-Branding as a brand strategy. An analysis from the resource-based view
Autor:in:
Frédéric Begemann (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 90.99
Working Mothers Buying Detergents. Only Price Matters
Autor:in:
Vicente Salvador Montaño (Author)
,
Manuel S. Ortega (Author)
Category:
Research Paper (undergraduate) , 2016
Price:
US$ 17.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
A view on reasons for Swedish SMEs to change or not to change export modes in the internationalisation process
Autor:in:
C. Brüggemann, Tobias/ Lassek, S./ Gence (Author)
Category:
Master's Thesis , 2004 , Grade: 1,0 (A)
Price:
US$ 36.99
A digital marketing strategy for Bank365 Group
Autor:in: Anonymous
Category:
Term Paper , 2016 , Grade: 65
Price:
US$ 18.99
Business as Networks and the Relationship context, Supply Chain Management, Services for Business Markets and Open Innovation
Autor:in:
Thomas Rosenberger (Author)
Category:
Term Paper , 2012 , Grade: 1,0
Price:
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The Impact of SIRI Gramodyoga Samsthe on Rural Women Empowerment and their socio-economic conditions
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Case Study , 2018 , Grade: 1.00
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Ender Gülcan (Author)
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Elaboration , 2017 , Grade: 1,7
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Rima Hammoudeh (Author)
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Seminar Paper , 2015 , Grade: 1,7
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Research Paper (postgraduate) , 2014 , Grade: B
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Term Paper (Advanced seminar) , 2016 , Grade: 1,7
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The Entertainment King. A Case Study of Walt Disney Co.
Autor:in: Anonymous
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Case Study , 2014 , Grade: 1,3
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Bachelor Thesis , 2012 , Grade: 1,7
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Research Paper (undergraduate) , 2012 , Grade: A
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Dana Lützow (Author)
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Bachelor Thesis , 2011 , Grade: 1,3
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Research Paper (undergraduate) , 2009 , Grade: A (1,5)
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Malini Majumdar (Author)
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Scientific Essay , 2009
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Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing
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Elena Bueble (Author)
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Diploma Thesis , 2008 , Grade: 1,0
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Seminar Paper , 2006 , Grade: 1,7
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Master's Thesis , 2006 , Grade: 1,7
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Seminar Paper , 2004 , Grade: 1,3
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Elaboration , 2005 , Grade: A (83 percent)
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Term Paper (Advanced seminar) , 2004 , Grade: 1,0
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The Importance to Marketers to understand Human Motivation
Autor:in: Anonymous
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Essay , 2003 , Grade: 72 = 1,0 (A)
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Cultural Differences in Sensory Marketing. The Influence of Culture-specific Factors on Consumers’ Sensory Perception
Autor:in: Anonymous
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Seminar Paper , 2024 , Grade: 1,7
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Essay , 2017 , Grade: A+
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Factors influencing the female consumers’ attitude and purchasing behaviour of functional foods in UK
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Muhammad Khurram (Author)
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Research Paper (undergraduate) , 2017 , Grade: A
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Carole G. (Author)
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Essay , 2018 , Grade: 5.5 (Schweiz)
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Term Paper , 2018 , Grade: 1,3
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Elaboration , 2016 , Grade: 1,3
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Research Paper (undergraduate) , 2018 , Grade: 3.8
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Internship Report , 2017 , Grade: 85%
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Autor:in: Anonymous
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Scientific Essay , 2010 , Grade: 5.5
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Elaboration , 2017 , Grade: 95.0
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Term Paper (Advanced seminar) , 2015 , Grade: 1,3
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Ivana Vilotic (Author)
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Diploma Thesis , 2011
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Research Paper (postgraduate) , 2014 , Grade: A
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Essay , 2011 , Grade: 70%
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Seminar Paper , 2014 , Grade: 1,3
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Seminar Paper , 2014 , Grade: 1,3
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Term Paper , 2011 , Grade: A
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Master's Thesis , 2014 , Grade: 2,3
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