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Results for »
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Contribution of Brand Image and Brand Identity to Gain Competitive Advantage: A Case study of UK Fashion Brands
Autor:in:
Hellen Dreeves (Author)
Category:
Scientific Study , 2012
Price:
US$ 31.99
Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers
A Theoretical and Empirical Investigation
Autor:in:
Raphael Städtler (Author)
Category:
Master's Thesis , 2010
Price:
US$ 36.99
The aesthetics of brand image design
Autor:in:
Nick Birch (Author)
Category:
Essay , 2014 , Grade: 1.1
Price:
US$ 14.99
Product Placement Effectiveness. Implicit Recall and Brand Image at the Level of Modality
An Empirical Study in the Television Industry
Autor:in:
Hendrik Arnold (Author)
Category:
Master's Thesis , 2013 , Grade: 9.0 (out of 10)
Price:
US$ 20.99
The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers’ Purchase Intention and Brand Image in the Diamond Industry
Autor:in:
Peter Maine (Author)
Category:
Research Paper (postgraduate) , 2011 , Grade: A
Price:
US$ 18.99
Corporate and Brand image among Telugu dailies in Indian Print Media
Autor:in:
Pradeep Kumar (Author)
,
E. Nagaraju (Author)
Category:
Doctoral Thesis / Dissertation , 2013 , Grade: none
Price:
US$ 0.99
Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
A critical and exploratory approach on the brand KFC
Autor:in:
Ragesh Ragavan Pillai (Author)
Category:
Master's Thesis , 2013
Price:
US$ 0.99
How brands resonate meaningfully with their target audience
Autor:in:
Nick Birch (Author)
Category:
Essay , 2014 , Grade: 1.1
Price:
US$ 16.99
Attracting High Quality Human Capital by the Value of a Company Brand
Autor:in:
Sebastian Theis (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,6
Price:
US$ 36.99
The Brand "Victoria’s Secret". Does the Brand Need a Makeover?
Just sex does not sell anymore
Autor:in:
Katrin Finkler (Author)
Category:
Term Paper , 2020 , Grade: 1,3
Price:
US$ 6.99
Global Branding. Suggestions to get into the Interbrand top 100 brands list
Autor:in:
Nicklas Westphal (Author)
Category:
Essay , 2016 , Grade: 78%
Price:
US$ 15.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Brand Comparison Audi, Volkswagen, Volvo
Brand Management and Research
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
,
Patrick Blank (Author)
,
Maximilian Hohmann (Author)
,
Stefan Wozniak (Author)
Category:
Essay , 2010 , Grade: 1,7
Price:
US$ 17.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Nation Brand in Oman
Studying Stakeholders Views On “Branding Oman’’
Autor:in:
Badar Alzadjali (Author)
Category:
Master's Thesis , 2010
Price:
US$ 0.99
The significant revival of the MINI's brand
An analysis of the brand's performance, perception and strategy
Autor:in:
Corinna Jung (Author)
Category:
Research Paper (undergraduate) , 2011 , Grade: 76 % (1,0)
Price:
US$ 17.99
Analysis of value, image and positioning of a brand
An analysis of the brand Apple in Regard to the VIP-Criteria
Autor:in:
Sarah Nagel (Author)
Category:
Term Paper , 2010 , Grade: 1- (A-)
Price:
US$ 17.99
Brands and Branding. What makes a brand valuable, using Apple's innovation strategy as example
Autor:in:
Vanessa Lang (Author)
Category:
Seminar Paper , 2020 , Grade: 2,0
Price:
US$ 18.99
Google's main brands in a GE Matrix
International Marketing Strategy: Google's major brands in a portfolio analysis
Autor:in:
Max Adler (Author)
Category:
Term Paper (Advanced seminar) , 2010 , Grade: 1,9
Price:
US$ 16.99
Brand Image and Business Events in Hamburg. A Critical Evaluation
Autor:in:
Paula Schöner (Author)
Category:
Term Paper , 2020
Price:
US$ 14.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
The effect of branding on the development of a company with an example of Puma
A critical analysis
Autor:in:
Dipl. Wirt.-Inf. (FH), Dipl. Kfm. (FH), BBA Andreas Schutt (Author)
Category:
Seminar Paper , 2009 , Grade: 2,0
Price:
US$ 20.99
Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, their Target Groups and the Conveyed Customer Images
Autor:in:
Jascha Walter (Author)
Category:
Seminar Paper , 2005 , Grade: 2-
Price:
US$ 15.99
Symbolic use of brands
Autor:in:
Mag.Bakk Florian Meisel (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 2
Price:
US$ 16.99
A Rebranding Concept for the Brand Subway
Autor:in:
Alexandra S. Wiessner (Author)
Category:
Project Report , 2017 , Grade: 1,3
Price:
US$ 17.99
Co-Branding. Strategy to strengthen brands
Autor:in:
Ann-Sophie Theuring (Author)
Category:
Seminar Paper , 2017 , Grade: 1,7
Price:
US$ 17.99
Nation as a Brand. Different Perspectives of Nation Branding
Autor:in:
Abu Naser Mohammad Samiul Azad (Author)
Category:
Essay , 2016 , Grade: 4 (very good)
Price:
US$ 0.99
Brand Revival - An Overview
Autor:in: Anonymous
Category:
Term Paper , 2011 , Grade: 2,0
Price:
US$ 16.99
Brand management. Measuring the brand equity of Decathlon in Portugal
Autor:in:
Benyi Heider (Author)
,
Daniela Martins (Author)
,
Ivana Cizmar (Author)
,
Miguel Loures (Author)
,
Rita Barakat (Author)
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 1.5
Price:
US$ 18.99
A New Theory of Branding for the Online Environment?
Autor:in:
Volker Schmid (Author)
Category:
Term Paper , 2005 , Grade: A
Price:
US$ 17.99
The Changing Landscape of Brands in the Digital Age. Opportunities and Challenges
Autor:in:
Marco Berschneider (Author)
Category:
Term Paper , 2019 , Grade: A-
Price:
US$ 14.99
Is the Digital World a real Eldorado for Luxury Brands?
Autor:in:
Clémentine Cailléret (Author)
Category:
Master's Thesis , 2013
Price:
US$ 18.99
The meaning of arts for brands
The example of the Austrian chocolatier Zotter
Autor:in:
B.A. Katharina Maute (Author)
Category:
Term Paper , 2012 , Grade: 1
Price:
US$ 18.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 41.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
Online Second-Hand Shopping. Threat or Opportunity for Branded Products?
Autor:in:
Daria Brake (Author)
Category:
Master's Thesis , 2014 , Grade: 1,7
Price:
US$ 41.99
The "Mexx" Brand. Strategic Audit, SWOT Analysis and Brand Rejuvenation Strategy
Autor:in:
Karina Oborune (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: A
Price:
US$ 6.99
Branding Harvard
Autor:in:
Nick Birch (Author)
Category:
Research Paper (postgraduate) , 2014 , Grade: 1.15
Price:
US$ 16.99
Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market
Autor:in:
M.A. International Tourism Management Doreen Kupke (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 41.99
Brand Marketing: Image - The Key to Success
Autor:in:
Marion Maguire (Author)
Category:
Seminar Paper , 2002
Price:
US$ 18.99
Image as a key to success
Autor:in:
Marion Maguire (Author)
Category:
Term Paper , 2003 , Grade: 1.2 (A)
Price:
US$ 17.99
Nation Branding Practices in Latin America
A Diagnosis of Brazil, Chile and Colombia
Autor:in:
Eva Niesing (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,1
Price:
US$ 41.99
Hamburg vs. Munich: Which City Brand Has the Edge?
Autor:in:
Lilly Marlene Kunkel (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1.3
Price:
US$ 36.99
Local and Global Management of Branding, Identity and Image
Autor:in:
Felix Zimmermann (Author)
Category:
Term Paper , 2009 , Grade: 1,0
Price:
US$ 14.99
National Branding
Autor:in:
Jurica Kis (Author)
Category:
Seminar Paper , 2008 , Grade: 1,3
Price:
US$ 16.99
Product Quality and Consumers’ Preference for Electronic Appliances in Calabar, Nigeria
Autor:in:
M.Sc. in Marketing Joy Mbotor (Author)
Category:
Academic Paper , 2021 , Grade: B
Price:
US$ 16.99
Feedback Effects of Brand Extensions
An Analytic Approach Using the Example of Hipp GmbH & Co Vertriebs KG
Autor:in:
Tanja Winterberg (Author)
Category:
Seminar Paper , 2007 , Grade: 1,0
Price:
US$ 18.99
The influence of culture on brand positioning strategy
Autor:in:
MA Guido Maiwald (Author)
Category:
Scientific Essay , 2005
Price:
US$ 14.99
Brand Extension and Cognitive Style and their Impact on the Consumers' Evaluations
Autor:in:
Jana Defontis (Author)
Category:
Seminar Paper , 2019 , Grade: 2,3
Price:
US$ 17.99
Royal Caribbean Cruise Line (RCCL) - A Brand Portfolio Analysis
Autor:in:
BA Global Marketing Matteo Fabbi (Author)
Category:
Seminar Paper , 2010 , Grade: 70%
Price:
US$ 17.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
Destination Brand-Building and Major Sporting Events. The Case of Poland and the UEFA Euro 2012
Autor:in:
Charlotte Brodtkorb (Author)
Category:
Term Paper (Advanced seminar) , 2012 , Grade: 1,3
Price:
US$ 15.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
HR Marketing. From Job Advertising to Employer Branding
Autor:in: Anonymous
Category:
Term Paper (Advanced seminar) , 2016 , Grade: 2,3
Price:
US$ 14.99
HR Marketing From Job Advertising to Employer Branding
Autor:in:
Julia Wimmers (Author)
Category:
Research Paper (undergraduate) , 2009 , Grade: 1.0
Price:
US$ 16.99
Talent Management and HR Marketing. From Job Advertising to Employer Branding
Autor:in:
Alexander Rühl (Author)
Category:
Research Paper (undergraduate) , 2016 , Grade: 1,7
Price:
US$ 14.99
Stopping RIM's downfall. A repositioning of the Blackberry brand
Autor:in:
B.A. Jennifer Kint (Author)
Category:
Term Paper , 2012 , Grade: 1,0
Price:
US$ 18.99
Azerbaijan, Eurovision Song Contest and Nation Branding. An Essay
Autor:in:
Ivan Xie (Author)
Category:
Essay , 2015 , Grade: 84
Price:
US$ 6.99
Successful Branding in the Financial Sector
Autor:in:
Steffen Leditschke (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
How does web design affect consumers’ trust in online shopping?
Autor:in:
Julia Petker (Author)
Category:
Scientific Study , 2022 , Grade: 1,0
Price:
US$ 17.99
Country-of-Origin Effects and Competitive Advantage
The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies
Autor:in:
B.Sc. Philip Sipos (Author)
,
Corinna Nefzger (Author)
Category:
Seminar Paper , 2011 , Grade: 1,3
Price:
US$ 18.99
Olympic Games Ceremonies. An Event Management Perspective
The Branding of a City
Autor:in:
John Jossifakis (Author)
Category:
Master's Thesis , 2014 , Grade: 7.5
Price:
US$ 20.99
Where are the Danish tourists? - An explorative study of destination image and target group awareness
Danish tourists at the coastline of Mecklenburg Western Pomerania
Autor:in:
Peggy Huth (Author)
Category:
Master's Thesis , 2008 , Grade: 2
Price:
US$ 36.99
Factors for Marketing Excellence
On the Marketing of the Brand "Nespresso"
Autor:in:
Andreas Mederer (Author)
Category:
Seminar Paper , 2018 , Grade: 1,3
Price:
US$ 17.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50
Autor:in:
Christian Weiß (Author)
Category:
Diploma Thesis , 2007 , Grade: 2,3
Price:
US$ 32.99
How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
Autor:in:
Isabelle Idrac (Author)
Category:
Master's Thesis , 2013
Price:
US$ 36.99
Analysis of key marketing themes for Pepsi-Cola
Autor:in:
M.A. Benjamin Pommer (Author)
Category:
Seminar Paper , 2014 , Grade: 1,3
Price:
US$ 17.99
Product placement of BMW
Did the product placement in the latest "Mission Impossible" movie increase the purchase intention of BMW branded cars?
Autor:in:
Mona Carolina Frank (Author)
Category:
Research Paper (undergraduate) , 2012 , Grade: 1,6
Price:
US$ 16.99
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
Autor:in:
Florian Mayer (Author)
Category:
Diploma Thesis , 2003 , Grade: 75
Price:
US$ 18.99
The changing role of brands in the age of empowered consumers
Autor:in:
Gunnar Klaming (Author)
Category:
Master's Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
Schweppes - how the beverage brand affects UK’s consumer behaviour
Beeinflussung des Konsumentenverhaltens der Schweppes Kunden in Großbritannien durch einen geeigneten Marketing-Mix
Autor:in:
Benjamin Buchwald (Author)
Category:
Elaboration , 2011 , Grade: 1,0
Price:
US$ 16.99
Strategic branding - The difficulty of the term and trademark "Fußball WM 2006"
Autor:in:
Hannah Schatte (Author)
Category:
Scientific Essay , 2009 , Grade: 1,3
Price:
US$ 16.99
Positioning: Analyse how the two brands NIVEA and CHANEL have been positioned in their respective markets.
Autor:in:
Constanze Cariers (Author)
Category:
Essay , 2002 , Grade: very good
Price:
US$ 0.99
Conundrum of Corporate Social Responsibility as a tool for brand awareness
Corporate Governance and Ethics
Autor:in:
David Rewayi Mpunwa (Author)
,
Selma Stephanus (Author)
Category:
Academic Paper , 2019
Price:
US$ 0.99
When a brand gets wings. Red Bull's secret of marketing success
Autor:in:
Sabine Buchholz (Author)
Category:
Essay , 2005 , Grade: 1,0
Price:
US$ 6.99
How collages reveal your deepest thoughts
A guide to consumers' minds
Autor:in:
Philipp Pachler (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,0
Price:
US$ 50.99
Introducing Skincare by La Prairie to the Swedish Market
Autor:in:
Charlotte Brodtkorb (Author)
Category:
Term Paper , 2012 , Grade: 2,0
Price:
US$ 18.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
International Marketing and Communication
Country of Origin
Autor:in:
Artur Gleyberman (Author)
Category:
Essay , 2009 , Grade: 80% very good
Price:
US$ 6.99
Operatives Marketing von Puma Fußball
Autor:in:
Diplom-Pädagoge Sean Miller (Author)
Category:
Term Paper , 2010 , Grade: 2,0
Price:
US$ 17.99
Using lesbianism in modern music entertainment. "All the things she said" by t.A.T.u.
Autor:in:
Bachelor of Arts (B.A.9 Janine Evangelista (Author)
Category:
Term Paper , 2016 , Grade: 1,0
Price:
US$ 14.99
Strategic Sports Marketing – The impact of sport advertising upon consumers
Adidas - A Case Study
Autor:in:
Christian Berger (Author)
Category:
Doctoral Thesis / Dissertation , 2008 , Grade: 2,0
Price:
US$ 19.99
Understanding the Public Relation Strategies in Political Agendas
Autor:in:
Tanya Arya (Author)
Category:
Research Paper (postgraduate) , 2023
Price:
US$ 0.99
Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis
Autor:in:
Moniruzzaman Kiron (Author)
Category:
Submitted Assignment , 2018 , Grade: A
Price:
US$ 7.99
Market definition and analysis of Pepsi-Cola
Autor:in:
M.A. Benjamin Pommer (Author)
Category:
Seminar Paper , 2014 , Grade: 1,3
Price:
US$ 18.99
BMW Business Strategy - An Overview
Autor:in:
Linda Vuskane (Author)
Category:
Term Paper , 2010 , Grade: 70%
Price:
US$ 16.99
Advance Business Ethics. The concept of corporate social responsibility (CSR) and how it differs from business ethics
Autor:in:
Armstrong Odiwuor (Author)
Category:
Essay , 2024 , Grade: A
Price:
US$ 6.99
Marketing Communication, Concepts, Promotion and Distribution
Autor:in:
V.A Sejati (Author)
Category:
Textbook , 2024
Price:
US$ 39.99
The Implementation of Leadership Styles to Build a Health and Safety Culture in Airlines
Autor:in:
Damien Hiquet (Author)
Category:
Term Paper , 2021 , Grade: A+
Price:
US$ 18.99
Consumer Behaviour Analysis. The "Innocent" Smoothie
Autor:in:
Charlotte Brodtkorb (Author)
Category:
Term Paper , 2012 , Grade: 1,3
Price:
US$ 17.99
Business plan for a startup producing high-quality drinking glasses
Autor:in:
Peter Rössel (Author)
Category:
Project Report , 2016 , Grade: A
Price:
US$ 18.99
Phraseological Units in Advertising. An Empirical Analysis of the Effects of Modified Linguistic Expressions
Autor:in:
Barbara Lohmann (Author)
Category:
Term Paper (Advanced seminar) , 2014 , Grade: 1,3
Price:
US$ 17.99
Importance of the ‘digital arena’ in international business management. Use of social media by Coca-Cola.
Autor:in:
Amritpal Singh Bajwa (Author)
Category:
Master's Thesis , 2013 , Grade: B+
Price:
US$ 0.99
Mobile Telecommunication Customer Loyalty in Nigeria: Determining factors
Autor:in:
Olayiwola Wasiu Bello (Author)
Category:
Master's Thesis , 2010
Price:
US$ 34.99
Market Segmentation in European Markets
Autor:in:
Natalie Zonis (Author)
Category:
Term Paper , 2009 , Grade: 1,3
Price:
US$ 16.99
Marketing and communication plan for Bournemouth
Autor:in:
Janine Paul (Author)
Category:
Essay , 2007 , Grade: 2
Price:
US$ 16.99
User generated content - complement or threat to the print media industry?
Autor:in:
Ina Fuchshuber (Author)
Category:
Term Paper (Advanced seminar) , 2007 , Grade: 1,7
Price:
US$ 18.99
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