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Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique
Autor:in:
Ivana Vilotic (Author)
Category:
Diploma Thesis , 2011
Price:
US$ 36.99
Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
Autor:in:
Bachelor of Arts Mona Carolina Frank (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Crowdsourcing. Essential Factors for successful Crowdsourcing in Product Innovation in Web 2.0
Autor:in:
Sultan Özge Yaldiz (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Green the Crowd. Communicating Sustainability through Open Air Music Festivals
Autor:in:
Franziska Hillmer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Mobile services in retail and their influence on customer satisfaction
Autor:in:
Joern Toellner (Author)
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 36.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
A Study on Consumer Behaviour
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merti
Price:
US$ 36.99
Online Shopping Habits and Consumer Behavior
A Study on Consumer Behavior and E-tailing
Autor:in:
Murali Guruswamy (Author)
Category:
Master's Thesis , 2013 , Grade: 64.6
Price:
US$ 31.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Co-Branding: Fit Factors between Partner Brands
Autor:in:
B.Sc. Peter Zickermann (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Food advertising to children
A critical evaluation of public, governmental and corporate responsibilities in Germany
Autor:in:
Anna Lena Hallmann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 28.99
Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Autor:in:
Annelie Roggenkamp (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 41.99
Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process
Autor:in:
Sven Adrian (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Category:
Master's Thesis , 2010
Price:
US$ 31.99
Critical Success Factors of Online Marketing Campaign
Autor:in:
Kelly Clarkson (Author)
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 31.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund
Autor:in:
Kautilya Kashyap (Author)
Category:
Master's Thesis , 2010 , Grade: 8
Price:
US$ 33.99
Burger King: Changing or Imitating?
Analysis of Burger King's Re-strategy
Autor:in:
Anthony Vu (Author)
,
Daniel Bo (Author)
,
Joseph Brooks (Author)
,
Victoria Cheng (Author)
,
Melody Tsang (Author)
Category:
Master's Thesis , 2012 , Grade: A-
Price:
US$ 33.99
Comparative Study of Service Quality Metrics: An Empirical Study in the Service Sector
Autor:in:
Dr. Lewlyn L. R. Rodrigues (Author)
Category:
Master's Thesis , 2009
Price:
US$ 42.99
Marketing of Regions
An Analysis of the Rhine-Main Region in an International Context
Autor:in:
Christiane Mohr (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 42.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Autor:in:
Jörg Ziesak (Author)
Category:
Master's Thesis , 2012 , Grade: 1,2
Price:
US$ 27.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
Autor:in:
Matthias Boeing (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1.7
Price:
US$ 39.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Loyalty cards in the apparel industry in Germany and Spain
Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Autor:in:
Sarah-Mailin Janotta (Author)
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
Non-Ownership Services for the Base of the Pyramid
An Analysis of the Applicability of Innovative Business Concepts
Autor:in:
Achim Schade (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,4
Price:
US$ 36.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 44.99
Cause Related Marketing
Fit as success factor in CRM
Autor:in:
Anna Lena Bischoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 43.99
Entering the Wine Industry in China
Possible Marketing Strategies
Autor:in:
M.A. Melanie Bobik (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 39.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 41.99
Network Marketing - Enrichment or deception?
Autor:in:
Gunnar Schuster (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Online Consumer Information Search Behavior and the Source Site Target Codification Model
Understanding the Role of Select Individual Demographics, Internet Attributes, and Internal and External Sources of Involvement
Autor:in:
Steven Sowma (Author)
Category:
Doctoral Thesis / Dissertation , 2009
Price:
US$ 41.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Analysis and Application of Dynamic Patterns within the Context of Complaint Management
Autor:in:
Martina Müller (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Strategic Internet Business Management - An Assessment of Internet Business Growth Strategies
Empirical Evidence from listed SMEs in Denmark
Autor:in:
Steven Sam (Author)
,
Jared Makor (Author)
Category:
Master's Thesis , 2011 , Grade: 12 (Distinction)
Price:
US$ 36.99
Marketing flops: Typology and cases
Autor:in:
Sarah Hündgen (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 31.99
Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany
Autor:in:
Dipl.-Kffr. Sabine von Possel (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
At the core: Metaphors and Preference Consistency
Autor:in:
David Busse (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International Market
Autor:in:
Verena Naunheim (Author)
Category:
Bachelor Thesis , 2005 , Grade: A-
Price:
US$ 36.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
The Service Dominant Logic of Marketing
Literature Review and Similarities with Business-to-Business Marketing
Autor:in:
Christina Anhäuser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 43.99
Telefónica O2 Germany’s "My Handy Model" - The way out of the Acquisition Pitfall?
Autor:in:
Manfred Damsch (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Autor:in:
Marcel Mazur (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Autor:in:
Marcel Mazur (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
User Perception of Targeted Ads in Online Social Networks
A Theoretical and Empirical Investigation Using the Example of Facebook
Autor:in:
Timo Beck (Author)
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 1,0
Price:
US$ 36.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
Apple's Secret of Success
Traditionelles Marketing & Kult Marketing
Autor:in:
Sascha Schneiders (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,2
Price:
US$ 36.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
Autor:in:
M.A. Asligul Aktas (Author)
Category:
Master's Thesis , 2010 , Grade: 1.3
Price:
US$ 31.99
Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers
Autor:in:
Immo Prenzel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
UMTS Market Entry in Russia
Mobile Commerce for Network Operators
Autor:in:
Anja Antropov (Author)
Category:
Master's Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
A Comparison of Online Shopping Behavior of American and German Consumers
Autor:in:
MBA, LL.M, Diplom-Kauffrau Silke Kühn (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,7
Price:
US$ 36.99
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii
Autor:in:
Jörg Ziesak (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research
Useful Implementation or Unnecessary Practice?
Autor:in:
MBA Nina Obbelode (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Strategic planning and marketing in museums with special regard to the situation in the United States and Austria
Strategische Planung und strategisches Marketing in Museen unter besonderer Berücksichtigung der Situation in den Vereinigten Staaten und Österreich
Autor:in:
Mag. Sandra Kreuzer (Author)
Category:
Diploma Thesis , 2005 , Grade: 2
Price:
US$ 36.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
Corporate Social Responsibility. CSR Communication as an Instrument to Consumer-Relationship Marketing
Autor:in:
Elena Bueble (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,0
Price:
US$ 36.99
Multi Channel Retailing in the Automotive Industry
Determinants of Consumer Channel Choice
Autor:in:
Lena Fitzen (Author)
Category:
Master's Thesis , 2007 , Grade: A (Distinction 1)
Price:
US$ 36.99
Hydrogen powered innovations - Insight into the Attitude of Consumers towards Hydrogen as an Energy Carrier
An empirical Survey
Autor:in:
Dipl. Ing. Pedro Montes de Oca (Author)
Category:
Diploma Thesis , 2008
Price:
US$ 36.99
Cultural Differences in the Perception of Brand Personalities
Between German and Polish Customers
Autor:in:
Martin Pydde (Author)
Category:
Master's Thesis , 2008 , Grade: 2,0
Price:
US$ 31.99
Customer Equity Analyses
Applicabilities and Limitations in Value-Based Management
Autor:in:
Dipl.-Kfm. (FH), BBA Kay-Oliver Bunn (Author)
Category:
Diploma Thesis , 2008 , Grade: 1,7
Price:
US$ 36.99
United under SAP
The process of eliminating information islands for ThyssenKrupp Escalator in China (Zhongshan)
Autor:in:
Marcel Gundlach (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,3
Price:
US$ 31.99
Potential of Geo-Marketing-Tools for the development of advanced Online-Marketing business models
Autor:in:
Peter Menne (Author)
Category:
Master's Thesis , 2008 , Grade: 1,3
Price:
US$ 36.99
Marketing Higher Education in Russia
Market potential of Russia for German Institutions of Higher Education
Autor:in:
MBA Stefan Schwan (Author)
Category:
Master's Thesis , 2005 , Grade: 2,0
Price:
US$ 32.99
Internet Protocol Television in Germany – Analysing Business Models for Market Success
The Case of T-Home
Autor:in:
Nikolas Fritz (Author)
Category:
Bachelor Thesis , 2008 , Grade: 86 %
Price:
US$ 36.99
The effectiveness of product placement for the automobile industry and its impact on consumer behavior
A cross-cultural perspective
Autor:in:
Frank Günnemann (Author)
Category:
Master's Thesis , 2005 , Grade: A (1,0)
Price:
US$ 31.99
Relationship Marketing in International Marketing/Sales Channels
Towards the conceptualization of relationship-based competitive advantages and a Relationship Management Balanced Scorecard
Autor:in:
Tim Hüfner (Author)
Category:
Master's Thesis , 2007 , Grade: A
Price:
US$ 36.99
The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour
Autor:in:
Barbara Egger (Author)
Category:
Diploma Thesis , 2006 , Grade: 1
Price:
US$ 42.99
Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie
Autor:in:
Robert Tönnis (Author)
Category:
Master's Thesis , 2007 , Grade: 1,0
Price:
US$ 43.99
Analysis of the Chinese Markets according to market potential for a premium coffee brand
Autor:in:
Robert Nagel (Author)
Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
US$ 44.99
Mass customization and consumer behavior - A case study from a german consumer perspective
Autor:in:
Master of Science Joscha Köllner (Author)
Category:
Master's Thesis , 2007 , Grade: 1,3
Price:
US$ 32.99
"Will they pay for it?" A conceptual framework for analyzing consumer responses to pricing decisions regarding the online distribution of digital content
Autor:in:
Lucian Morariu (Author)
Category:
Diploma Thesis , 2007 , Grade: 1,7
Price:
US$ 42.99
An examination of factors leading to abating customer loyalty towards magazine subscriptions
Autor:in:
Benjamin Schweizer (Author)
Category:
Master's Thesis , 2007 , Grade: 1,0
Price:
US$ 36.99
China’s Water Service Market
Opportunities and Pitfalls for German Companies
Autor:in:
Jan Hutterer (Author)
Category:
Master's Thesis , 2007 , Grade: 1,0 A
Price:
US$ 36.99
Analysis of GIS-Software – a GIS software market survey in the business to consumer (B2C) and business to business (B2B) market
Design and development of a criteria catalogue built up on a classification pattern refer to professional GIS-(Geographical Information Systems) desktop software
Autor:in:
MMag. Ondrej Horsky (Author)
Category:
Bachelor Thesis , 2007 , Grade: 2,0
Price:
US$ 36.99
Fighting brand counterfeiting in E-commerce
Nike as an example
Autor:in:
Dipl.Kffr.(FH), BBA Annika Kristin Baiker (Author)
Category:
Diploma Thesis , 2006 , Grade: 1,3
Price:
US$ 36.99
The Adoption of Self-Service Technologies
The Role of Consumer Readiness, Trust, and Experiences
Autor:in:
Claudia Jasmand (Author)
Category:
Master's Thesis , 2006 , Grade: 9
Price:
US$ 36.99
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Autor:in:
Kerstin Holz (Author)
Category:
Bachelor Thesis , 2006 , Grade: First class
Price:
US$ 36.99
The changing role of brands in the age of empowered consumers
Autor:in:
Gunnar Klaming (Author)
Category:
Master's Thesis , 2006 , Grade: 1,0
Price:
US$ 36.99
The steps of Finnish medium sized SAP / EPR USERS towards an implementation of a CRM system
Autor:in:
Simon Rudolf (Author)
,
Stefan Bihler (Author)
Category:
Bachelor Thesis , 2006 , Grade: 1.0
Price:
US$ 36.99
Implementation of a city marketing strategy
Autor:in:
Oliver Tross (Author)
Category:
Master's Thesis , 2006 , Grade: 1,3
Price:
US$ 32.99
Customer centric marketing: The influences of CRM and the Internet in the future of marketing
Autor:in:
Kimberly Wylie (Author)
Category:
Diploma Thesis , 2003
Price:
US$ 36.99
Success Factors of Brand Extension in International Marketing
Autor:in:
Master of International Business Administration Carolin Wobben (Author)
Category:
Master's Thesis , 2006 , Grade: 1,7
Price:
US$ 36.99
The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing?
Autor:in:
Vannessa Uhlein (Author)
,
Neele Claussen (Author)
Category:
Bachelor Thesis , 2005 , Grade: 1,7 (85%)
Price:
US$ 33.99
Consumers' perceptiion of the internet as a product information tool - An Exploratory Study on Online Searching Behaviour and Source Evaluation
Autor:in:
Judith Hoffmann (Author)
Category:
Master's Thesis , 2005 , Grade: 60%
Price:
US$ 36.99
Intercultural Communication and International Marketing: Corporate Advertising on the Internet
Autor:in:
Natalia Magiati (Author)
Category:
Diploma Thesis , 2005 , Grade: 2,0
Price:
US$ 36.99
Internet marketing via search engines with an emphasis on platforms and pay-per-view portals
Autor:in:
Dominik Multhaupt (Author)
Category:
Diploma Thesis , 2005 , Grade: 1,3
Price:
US$ 32.99
Drivers and Inhibitors for Diffusion of Electronic Commerce with Reference to Germany
Autor:in:
Yanhui Zhang (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,3
Price:
US$ 36.99
Successful Branding in the Financial Sector
Autor:in:
Steffen Leditschke (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,0
Price:
US$ 36.99
Brands in the Retrospective. A consumer motivation study
Autor:in:
Nora Henning (Author)
Category:
Master's Thesis , 2004 , Grade: 8 (1,7)
Price:
US$ 36.99
Exploring customer attitudes on BMW
A case analysis
Autor:in:
Marion Maguire (Author)
Category:
Master's Thesis , 2004 , Grade: A (1.0)
Price:
US$ 36.99
Online Food Shopping: Consumer perception and retailers market approach, contrasting the markets UK and Germany
Autor:in:
Marie von Breitenbuch (Author)
Category:
Master's Thesis , 2004 , Grade: 61 points (B)
Price:
US$ 36.99
Marketing the destination Kühlungsborn in Switzerland: A marketing concept
Autor:in:
Simone Weinert (Author)
Category:
Diploma Thesis , 2004 , Grade: 1,7 (A-)
Price:
US$ 36.99
Communication as a tool to overcome crises
Autor:in:
Maike Langmaak (Author)
,
Stefanie Heidrich (Author)
,
Marianne Sjöholm (Author)
Category:
Bachelor Thesis , 2004 , Grade: pass with destinction
Price:
US$ 36.99
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