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Marketing Culturel. Comment peut-on développer la stratégie de présence de la culture française en Egypte?
Autor:in:
Dina Saba (Author)
Category:
Master's Thesis , 2010 , Grade: Mention Assez Bien
Price:
US$ 31.99
Análisis de los interesados bajo lineamientos PMI en la conformación de la red empresarial de piscicultores del corregimiento de El Encano, Municipio de Pasto
Autor:in:
Jhoana Patricia Bolaños Muñoz (Author)
,
Julián Armando Montenegro Jurado (Author)
Category:
Intermediate Diploma Thesis , 2015 , Grade: "4,5"
Price:
US$ 0.99
The Effects of changes on the number of high networth individuals on the Superyacht Industry
Autor:in:
Difrine Madara (Author)
Category:
Bachelor Thesis , 2020 , Grade: A
Price:
US$ 20.99
Importance of Differentiation. An Investigation Into the Effectiveness of Differentiation, Main Tools, and the Features that Make a Product Unique
Autor:in:
Ivana Vilotic (Author)
Category:
Diploma Thesis , 2011
Price:
US$ 36.99
Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany
Autor:in:
Bachelor of Arts Mona Carolina Frank (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 36.99
Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt
Autor:in:
Jaylan Azer (Author)
Category:
Master's Thesis , 2014 , Grade: Distinction
Price:
US$ 20.99
Crowdsourcing. Essential Factors for successful Crowdsourcing in Product Innovation in Web 2.0
Autor:in:
Sultan Özge Yaldiz (Author)
Category:
Bachelor Thesis , 2014 , Grade: 1,3
Price:
US$ 31.99
Evaluating the effect of switching barriers in the Ghanian mobile telecommunication industry
Autor:in:
Luc Olou (Author)
Category:
Master's Thesis , 2014
Price:
US$ 0.99
Understanding the Showrooming Phenomenon
Autor:in:
Christel Zaubitzer (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 18.99
Impact of Facebook Usage on Students Academic Performance
Autor:in:
Fromsa Bedassa (Author)
Category:
Thesis (M.A.) , 2014
Price:
US$ 18.99
Green the Crowd. Communicating Sustainability through Open Air Music Festivals
Autor:in:
Franziska Hillmer (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Effects of the co-branding strategy in the luxury industry on Chinese consumers
Autor:in:
Lucy Cheramy (Author)
Category:
Master's Thesis , 2014 , Grade: A
Price:
US$ 0.99
Creating a competitive advantage for small nations through branding
Autor:in:
Tom Warden (Author)
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 20.99
Mobile services in retail and their influence on customer satisfaction
Autor:in:
Joern Toellner (Author)
Category:
Master's Thesis , 2014 , Grade: 2,3
Price:
US$ 36.99
Analysis of Global Foreign Direct Investment
A Quantitative and Qualitative study of FDI Inflows in India
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merit
Price:
US$ 36.99
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
A Study on Consumer Behaviour
Autor:in:
MBA Murali Guruswamy (Author)
Category:
Master's Thesis , 2014 , Grade: Merti
Price:
US$ 36.99
Strategic Marketing Concepts of Airlines in the German Passenger Market. Present Challenges
Autor:in:
Susanne Bölke (Author)
Category:
Master's Thesis , 2013 , Grade: 1,0
Price:
US$ 50.99
Political Marketing
Autor:in:
Amand James (Author)
Category:
Bachelor Thesis , 2010 , Grade: B
Price:
US$ 6.99
Online Shopping Habits and Consumer Behavior
A Study on Consumer Behavior and E-tailing
Autor:in:
Murali Guruswamy (Author)
Category:
Master's Thesis , 2013 , Grade: 64.6
Price:
US$ 31.99
Marketing Outside the Box
Autor:in:
K. Hristomirova (Author)
Category:
Bachelor Thesis , 2013 , Grade: 1,7
Price:
US$ 20.99
Using Ambidexterity to Achieve Service Excellence
A Practical Example of Vodafone in the German Telecommunication Market
Autor:in:
Alexander Ditzel (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
The future of inflight entertainment in Europe, according to passenger expectations
How the airline industry should embrace, and not fear, consumer technology.
Autor:in:
Jasmin Schawalder (Author)
Category:
Master's Thesis , 2013 , Grade: 19/20
Price:
US$ 51.99
The impact of product packaging on consumers’ value perception
Does packaging enable retailers to take premium pricing with their retailer brand premium tier in the food segment in Germany?
Autor:in:
Christoph Breetz (Author)
Category:
Master's Thesis , 2013 , Grade: 1.0
Price:
US$ 39.99
Cause Related Marketing. A substitute for direct donations?
Autor:in:
Sebastian Siebert (Author)
Category:
Master's Thesis , 2012 , Grade: 1,4
Price:
US$ 50.99
Corporate Social Responsibility in Spain
Concept and Consumer Perception in the Textil Industry. Using the example of the Inditex Group
Autor:in:
Hanna Grabenhofer (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 20.99
Celebrity-Marketing: Market penetration by image transfer from stars using the example of the brand Coca-Cola light of the beverage producer Coca Cola.
Autor:in:
Katharina Krützkamp (Author)
Category:
Bachelor Thesis , 2013 , Grade: 2,1
Price:
US$ 33.99
Co-Branding: Fit Factors between Partner Brands
Autor:in:
B.Sc. Peter Zickermann (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 36.99
Food advertising to children
A critical evaluation of public, governmental and corporate responsibilities in Germany
Autor:in:
Anna Lena Hallmann (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,1
Price:
US$ 28.99
Is the Digital World a real Eldorado for Luxury Brands?
Autor:in:
Clémentine Cailléret (Author)
Category:
Master's Thesis , 2013
Price:
US$ 18.99
The Impact of PR as a Communication Tool of U.K. Budget Airlines
Autor:in:
Matthias Schimmel (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 50.99
The Success of the Occupy Wall Street Movement due to Twitter
Autor:in:
Finbar O' Grady (Author)
Category:
Master's Thesis , 2012 , Grade: B2
Price:
US$ 18.99
Factors influencing Entrepreneurship
Cross-Cultural Research of Germany and the UK
Autor:in:
BSc (Hons.) International Business Corinna Schmidt (Author)
Category:
Bachelor Thesis , 2011 , Grade: First
Price:
US$ 20.99
Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Autor:in:
Annelie Roggenkamp (Author)
Category:
Master's Thesis , 2012 , Grade: 1,0
Price:
US$ 41.99
Turnaround Management. Adjusting the Marketing Mix to the Challenges of the Turnaround Process
Autor:in:
Sven Adrian (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,8
Price:
US$ 36.99
Creating customer value in a service-dominant environment
Competitive advantage through dynamic capabilities and absorptive capacity
Autor:in:
Thilo Kiefer (Author)
Category:
Master's Thesis , 2010
Price:
US$ 31.99
Critical Success Factors of Online Marketing Campaign
Autor:in:
Kelly Clarkson (Author)
Category:
Master's Thesis , 2011 , Grade: A
Price:
US$ 31.99
How Excellent Experiences affect Customer Loyalty
The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyalty Intentions
Autor:in:
Daniel Gurski (Author)
Category:
Master's Thesis , 2013 , Grade: 1,3
Price:
US$ 39.99
An assessment of factors affecting quality customer care in the Telkom Industry - A survey of Telkom Kenya
Quality customer care in the Telkom Industry
Autor:in:
Steve Lucky Ogwe (Author)
Category:
Master's Thesis , 2013 , Grade: B
Price:
US$ 0.99
Willingness to pay for Fair Trade products: Analysis and implications
Autor:in:
Michaela Gröpel (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,7
Price:
US$ 20.99
Virgin Australia: Situation analysis of the ‘Game Change’ strategic plan
Autor:in:
Kok Meng Chan (Author)
Category:
Master's Thesis , 2012 , Grade: 75%
Price:
US$ 18.99
Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund
Autor:in:
Kautilya Kashyap (Author)
Category:
Master's Thesis , 2010 , Grade: 8
Price:
US$ 33.99
Burger King: Changing or Imitating?
Analysis of Burger King's Re-strategy
Autor:in:
Anthony Vu (Author)
,
Daniel Bo (Author)
,
Joseph Brooks (Author)
,
Victoria Cheng (Author)
,
Melody Tsang (Author)
Category:
Master's Thesis , 2012 , Grade: A-
Price:
US$ 33.99
Online Dating – A cross-cultural comparison of matchmaking websites in the United States of America, Germany, India, and Japan
Autor:in:
Dana Lützow (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 79.99
Business to Business - Buying Behavior
Buying and Selling Centers
Autor:in:
Louise Voigt (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,3
Price:
US$ 20.99
Comparative Study of Service Quality Metrics: An Empirical Study in the Service Sector
Autor:in:
Dr. Lewlyn L. R. Rodrigues (Author)
Category:
Master's Thesis , 2009
Price:
US$ 42.99
Marketing of Regions
An Analysis of the Rhine-Main Region in an International Context
Autor:in:
Christiane Mohr (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 42.99
The Dark Side of Personalization
How Personal Data Collection and Data Use influence Privacy Concerns, Personalization and Willingness to Transact
Autor:in:
Jörg Ziesak (Author)
Category:
Master's Thesis , 2012 , Grade: 1,2
Price:
US$ 27.99
Sustainability as a new dimension of brand management - An investigation with regard to affective and cognitive dimensions of profiling
Autor:in:
Tobias Rappers (Author)
Category:
Master's Thesis , 2012 , Grade: 1.3
Price:
US$ 36.99
Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
Autor:in:
Matthias Boeing (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1.7
Price:
US$ 39.99
Brand Identity Factors: Developing a Successful Islamic Brand
Autor:in:
Vedad Alihodzic (Author)
Category:
Master's Thesis , 2012 , Grade: Distinction (D3)
Price:
US$ 36.99
Loyalty cards in the apparel industry in Germany and Spain
Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?
Autor:in:
Sarah-Mailin Janotta (Author)
Category:
Master's Thesis , 2011 , Grade: 1
Price:
US$ 36.99
Neuromarketing in Sports
How Emotions strengthen the Consumers’ Perception of a Brand
Autor:in:
Martin Fett (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 36.99
How collages reveal your deepest thoughts
A guide to consumers' minds
Autor:in:
Philipp Pachler (Author)
Category:
Thesis (M.A.) , 2010 , Grade: 1,0
Price:
US$ 50.99
Non-Ownership Services for the Base of the Pyramid
An Analysis of the Applicability of Innovative Business Concepts
Autor:in:
Achim Schade (Author)
Category:
Bachelor Thesis , 2012 , Grade: 1,4
Price:
US$ 36.99
CRM – optimize your company: Benefits and downsides of implementing CRM systems
Autor:in:
MSc./ Dipl. Jan Heyn (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 30.99
The Marketing Plan of Solar Frame in Germany
Marketing Plan - Mix of Photovoltaik
Autor:in:
Shanshan Ren (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,7
Price:
US$ 20.99
Building Customer Loyalty through Value Added Services
A Case of Telecom Sector
Autor:in:
Mandeep Singh (Author)
Category:
Doctoral Thesis / Dissertation , 2011
Price:
US$ 44.99
Brand management and marketing of luxury goods
From the historical development of luxury to our present-day perception
Autor:in:
Lucie Scholz (Author)
Category:
Master's Thesis , 2011 , Grade: 1,3
Price:
US$ 50.99
Cause Related Marketing
Fit as success factor in CRM
Autor:in:
Anna Lena Bischoff (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,0
Price:
US$ 43.99
Entering the Wine Industry in China
Possible Marketing Strategies
Autor:in:
M.A. Melanie Bobik (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 39.99
An Analytical Study on Perspectives of Brand Awareness and Its Impact upon Consumer Buying Behavior with a View to Facilitate Managerial Decision Making in Organizations
Autor:in:
Pradeep Kautish (Author)
Category:
Doctoral Thesis / Dissertation , 2010
Price:
US$ 41.99
Network Marketing - Enrichment or deception?
Autor:in:
Gunnar Schuster (Author)
Category:
Master's Thesis , 2010 , Grade: 1,7
Price:
US$ 36.99
Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing
Autor:in:
Caroline Bussenius (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 20.99
What Drives Motivation to Participate Financially in a Crowdfunding Community?
Autor:in:
Michel Harms (Author)
Category:
Master's Thesis , 2007 , Grade: 7 Punkte
Price:
US$ 0.99
Online Consumer Information Search Behavior and the Source Site Target Codification Model
Understanding the Role of Select Individual Demographics, Internet Attributes, and Internal and External Sources of Involvement
Autor:in:
Steven Sowma (Author)
Category:
Doctoral Thesis / Dissertation , 2009
Price:
US$ 41.99
Brand personification through music as brand knowledge
Learning from the perspective of consumers of hip-hop music in Sweden on the associations of music in sneaker brands
Autor:in:
José Leyva (Author)
Category:
Master's Thesis , 2011 , Grade: A (Pass with distinction)
Price:
US$ 36.99
Analysis and Application of Dynamic Patterns within the Context of Complaint Management
Autor:in:
Martina Müller (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,7
Price:
US$ 31.99
Strategic Internet Business Management - An Assessment of Internet Business Growth Strategies
Empirical Evidence from listed SMEs in Denmark
Autor:in:
Steven Sam (Author)
,
Jared Makor (Author)
Category:
Master's Thesis , 2011 , Grade: 12 (Distinction)
Price:
US$ 36.99
Brand Personality
Autor:in:
Iva Rakocevic (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1
Price:
US$ 17.99
Marketing flops: Typology and cases
Autor:in:
Sarah Hündgen (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,3
Price:
US$ 31.99
Integrating the Means-End Approach into the Product Positioning Process Using the Example of the HEAD Snowboarding Travel Boardbag in Germany
Autor:in:
Dipl.-Kffr. Sabine von Possel (Author)
Category:
Diploma Thesis , 2010 , Grade: 1,0
Price:
US$ 41.99
At the core: Metaphors and Preference Consistency
Autor:in:
David Busse (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 31.99
Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International Market
Autor:in:
Verena Naunheim (Author)
Category:
Bachelor Thesis , 2005 , Grade: A-
Price:
US$ 36.99
Nation Brand in Oman
Studying Stakeholders Views On “Branding Oman’’
Autor:in:
Badar Alzadjali (Author)
Category:
Master's Thesis , 2010
Price:
US$ 0.99
Brand Management of Luxury Goods: Mercedes and BMW
Autor:in:
Nicole Fich (Author)
Category:
Bachelor Thesis , 2009
Price:
US$ 36.99
The Service Dominant Logic of Marketing
Literature Review and Similarities with Business-to-Business Marketing
Autor:in:
Christina Anhäuser (Author)
Category:
Bachelor Thesis , 2011 , Grade: 1,3
Price:
US$ 43.99
Telefónica O2 Germany’s "My Handy Model" - The way out of the Acquisition Pitfall?
Autor:in:
Manfred Damsch (Author)
Category:
Master's Thesis , 2010 , Grade: 1,3
Price:
US$ 36.99
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Autor:in:
Marcel Mazur (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
Autor:in:
Marcel Mazur (Author)
Category:
Master's Thesis , 2011 , Grade: 1,0
Price:
US$ 42.99
Factors Influencing Consumers' Intention to Purchase Clothing Online
Autor:in:
Natalie Bluschke (Author)
Category:
Master's Thesis , 2011 , Grade: 1.0
Price:
US$ 20.99
Factors Influencing Consumers' Intention to Purchase Clothing Online
Autor:in:
Natalie Bluschke (Author)
Category:
Master's Thesis , 2011 , Grade: 1.0
Price:
US$ 20.99
Selection of CRM software for the event sector
Using the example of the German event management company XYZ
Autor:in:
Thomas Punzel (Author)
Category:
Master's Thesis , 2009 , Grade: A- (1,5)
Price:
US$ 36.99
User Perception of Targeted Ads in Online Social Networks
A Theoretical and Empirical Investigation Using the Example of Facebook
Autor:in:
Timo Beck (Author)
Category:
Doctoral Thesis / Dissertation , 2010 , Grade: 1,0
Price:
US$ 36.99
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
An investigation of Procter & Gamble’s marketing strategy focusing on ‘pricing’, under critical consideration of consumer buying behaviour and brand loyalty
Autor:in:
Miriam Mennen (Author)
Category:
Master's Thesis , 2007 , Grade: 1.0
Price:
US$ 36.99
Planning in new Ventures
Autor:in:
Simon Barth (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,7
Price:
US$ 18.99
How to get noticed in Google
Introduction to Search Engine Optimisation in the Era of e-Retailing
Autor:in:
Angela Keil (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 20.99
Key Success Factors of New Products / Product Innovations
Case Study: "Kess & Fit"
Autor:in:
Raffaele Aledda (Author)
Category:
Bachelor Thesis , 2007 , Grade: 1,7
Price:
US$ 36.99
Definition of brand preferences by means of the Limbic® Tool
A neuromarketing-oriented approach for the demonstration of brand preferences within the color cosmetics market
Autor:in:
Irina Dering (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1.7
Price:
US$ 31.99
The advantages and disadvantages of relationship management
How can a company integrate recent research findings in order to make its CRM system more efficient?
Autor:in:
Master of Science in International Business Michael Bock (Author)
Category:
Bachelor Thesis , 2008 , Grade: 1,2
Price:
US$ 16.99
Apple's Secret of Success
Traditionelles Marketing & Kult Marketing
Autor:in:
Sascha Schneiders (Author)
Category:
Bachelor Thesis , 2010 , Grade: 1,2
Price:
US$ 36.99
Churín - Village Destination Branding in the Peruvian Andes
Autor:in:
Isabel Glaser (Author)
Category:
Diploma Thesis , 2009 , Grade: 1,0
Price:
US$ 41.99
Analysis of Current Mobile Marketing Applications, Selected Best Practices and Future Development
Autor:in:
M.A. Asligul Aktas (Author)
Category:
Master's Thesis , 2010 , Grade: 1.3
Price:
US$ 31.99
Applicability of Mobile Marketing in the Marketing Mix of Trade Fair Organizers
Autor:in:
Immo Prenzel (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
UMTS Market Entry in Russia
Mobile Commerce for Network Operators
Autor:in:
Anja Antropov (Author)
Category:
Master's Thesis , 2001 , Grade: 1,3
Price:
US$ 36.99
A Comparison of Online Shopping Behavior of American and German Consumers
Autor:in:
MBA, LL.M, Diplom-Kauffrau Silke Kühn (Author)
Category:
Diploma Thesis , 2004 , Grade: 2,7
Price:
US$ 36.99
Wii Innovate. How Nintendo created a New Market through the Strategic Innovation Wii
Autor:in:
Jörg Ziesak (Author)
Category:
Bachelor Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Applications of Artificial Intelligence in International Marketing
Autor:in:
Neophytos Kathitziotis (Author)
Category:
Master's Thesis , 2009 , Grade: 1.0
Price:
US$ 0.99
Analyzing Word of Mouth in the Web 2.0 for Product Related Marketing Research
Useful Implementation or Unnecessary Practice?
Autor:in:
MBA Nina Obbelode (Author)
Category:
Master's Thesis , 2009 , Grade: 1,3
Price:
US$ 36.99
Strategic planning and marketing in museums with special regard to the situation in the United States and Austria
Strategische Planung und strategisches Marketing in Museen unter besonderer Berücksichtigung der Situation in den Vereinigten Staaten und Österreich
Autor:in:
Mag. Sandra Kreuzer (Author)
Category:
Diploma Thesis , 2005 , Grade: 2
Price:
US$ 36.99
The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods
Autor:in:
Christian Üffing (Author)
,
Verena Stasing (Author)
Category:
Master's Thesis , 2009 , Grade: B
Price:
US$ 31.99
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