The paper analyzes the travel industry and their commitment to the internet regarding advantages and disadvantages, like the role of review platforms and the ability to compare online. How did the changes over the years transform the industry and its consumers?
Over the past years, the tourism industry had depended heavily on marketing using the power of the word of mouth. It used to be our family and friends, who would assist in the planning of our traveling, with the assistance of travel agencies, magazines and tourism guides. With the emergence of digital technologies in the present world however, the word of mouth has been prolonged to a limited group of people who are widely spread all over the world. Social Media, a greater outcome of digital technology is now being used to connect travelers to the recommendations and opinions of people all over the world.
The development of Information and Communication Technologies (ICTs), within the last two distinctly different decades, have greatly transformed the tourism sector in almost all parts of the world. Within its tactical level, ICT makes it possible for the e-Commerce to thrive and subsequently assist the tourism organizations to fully maximize their general efficiency as well as effectiveness while at the strategic level, ICT has helped in restricting the tourism and travel chain together with the relationships which are there between the individual tourism organizations and the relevant stakeholders to the sector.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Role of media and communication technologies in the travel industry
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper critically reviews literature related to the use of social media in the tourism sector. It examines the role of media and communication technologies for tourists and the travel industry, focusing on how changes in the former transform the dynamics of the latter.
- The impact of social media on all phases of the travel experience
- The role of social media in tourism marketing and promotion
- The influence of social media on tourist perceptions and behaviors
- The use of social media platforms for travel planning and decision-making
- The impact of social media on the competitiveness of tourism businesses
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides an overview of the role of media and communication technologies in the travel industry, highlighting the shift from traditional marketing methods to the dominance of social media. It emphasizes the evolving relationship between tourists and the industry due to advancements in information and communication technologies (ICT).
- Role of media and communication technologies in the travel industry: This chapter delves into the impact of social media on various stages of the travel experience, from planning and decision-making to in-situ experiences and post-trip reviews. It explores how social media platforms have become essential tools for tourists, providing them with information, recommendations, and opportunities to share their experiences. It also discusses how tourism organizations leverage social media to reach potential customers, promote destinations, and engage with travelers.
Schlüsselwörter (Keywords)
The key themes of this paper include social media, tourism, travel, communication technologies, marketing, consumer behavior, online reviews, destination promotion, and ICT impact on the tourism industry.
- Quote paper
- Kolja Julian Bockermann (Author), 2019, The role of media and communication technologies for tourists, travelers and the travel industry, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/539645
