This Assignment focuses on the acquisition of Nokia by Microsoft. It examines the construction of a strategy plan, appropriate participation options for all stakeholders, criteria for reviewing potential strategy plan options and the implementation of a strategy plan.
Table of Contents
1. Be able to construct a strategy plan for an organisation
1.1 Propose a suitable structure for the strategy plan that ensures appropriate participation from all the organisation’s stakeholders
1.2 Develop criteria for reviewing potential strategy plan options
1.2.1 Feasibility studies
1.2.2 Effects on market position and market share
1.2.3 Risk assessment
1.2.4 Cost benefit analysis
1.3 Construct an agreed-upon strategy plan that includes resources implications
1.3.1 Human capacity and skill requirements
1.3.2 Financial requirements
1.3.3 Physical resources
1.3.4 Responsibilities and accountabilities
2. Plan for the implementation of a strategy plan
2.1 Develop a schedule for implementing a strategy plan in an organisation
2.2 Create an appropriate dissemination processes to gain commitment from the stakeholders in an organisation
2.3 Design monitoring and evaluation systems for the implementation of a strategy plan in an organisation
Objectives and Topics
The primary objective of this work is to provide a structured approach for developing and implementing a strategic plan tailored to a global organisation, specifically focusing on Microsoft's mobile devices unit. The research addresses how to align corporate goals with stakeholder requirements through systematic analysis, effective communication, and rigorous monitoring.
- Strategic planning structures and stakeholder participation
- Evaluation criteria for strategic alternatives, including SWOT and PESTLE analysis
- Resource planning, including human, financial, and physical capital
- Implementation scheduling using GANTT charts and dissemination processes
Excerpt from the Book
1.2.1 Feasibility studies
Microsoft’s mobile devices business unit benefits from Nokia’s patents and the high value of the brand in emerging markets. Furthermore Microsoft is able to use Nokia’s HR capacities, including the significant amount of knowledge and large dealer network in these markets. Due to Microsoft’s financial background, its bargaining power with its suppliers, and the trust consumers place in its global brand, the strategy seems more than feasible.
According to Forbes (2013) and Telecoms (2014), high-value services, such as free mapping services and the apps paid for by carrier billing services, are unique selling schemes in emerging markets, and open smartphone apps have a range of six billion possible users, compared to 300 million credit card owners. Concerning this facts the emerging market entry strategy, attached in appendix two, the studies showing a high feasibility.
Summary of Chapters
1. Be able to construct a strategy plan for an organisation: This chapter outlines the necessary framework for strategic planning, including stakeholder engagement, the selection of strategic criteria, and the allocation of essential organizational resources.
2. Plan for the implementation of a strategy plan: This chapter focuses on the operational execution of a strategy, detailing the development of implementation schedules, communication strategies for stakeholder commitment, and the establishment of monitoring systems.
Keywords
Strategic Planning, Microsoft, Nokia, Stakeholder Management, SWOT Analysis, PESTLE Analysis, Feasibility Study, Market Share, Resource Management, Implementation Schedule, GANTT Chart, Dissemination, Monitoring, Evaluation, SMART Targets
Frequently Asked Questions
What is the fundamental purpose of this work?
The work provides a comprehensive guide on constructing and implementing a strategic plan for an organization, using Microsoft's mobile devices unit as a practical case study.
What are the core thematic fields covered?
The main themes include strategic structure, stakeholder analysis, resource implications, implementation scheduling, internal communication processes, and monitoring systems.
What is the primary research objective?
The objective is to demonstrate how an organization can build a viable strategy plan by aligning internal and external factors and ensuring broad organizational commitment.
Which scientific methods are employed?
The study utilizes several management tools, including SWOT analysis, PESTLE analysis, cost-benefit analysis, and GANTT chart scheduling.
What does the main body address?
The main body covers the systematic construction of a strategy plan, the definition of review criteria, the assessment of resource needs, and the processes required for successful implementation and control.
Which keywords characterize this publication?
Key terms include Strategic Planning, Stakeholder Management, SWOT, PESTLE, Feasibility, Resource Management, and Implementation.
Why is the Nokia acquisition central to this analysis?
The acquisition is used as the basis for analyzing how Microsoft can leverage existing human and physical resources to enter emerging smartphone markets.
How does the work propose to handle stakeholder commitment?
It suggests a mixture of communication methods, such as face-to-face meetings, focus groups, and annual assemblies, tailored to the specific needs of different stakeholder groups.
- Quote paper
- Maxim Weinmann (Author), 2014, Microsoft’s acquisition of Nokia. Will the gamble work?, Munich, GRIN Verlag, https://www.hausarbeiten.de/document/315826
